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Summary of our market study
French sportswear market estimated at €6.7 billion
The global sportswear market is worth over €360 billion.
Sportswear, originally designed for sporting activities, has evolved into everyday fashion.
This market dynamic is influenced by the increase in sporting activities, the search for comfort and the evolution towards a sportswear lifestyle.
France is the second largest sporting goods market in Europe after Germany.
In France, Decathlon and Intersport control around 80% of the market.
The market is dominated by physical retail outlets. Online sales remain marginal.
The French sporting goods market exceeded 11 billion euros. Sportswear sales amounted to 6.7 billion euros
Over 40% of sports purchases are now for non-sport activities. This trend is more pronounced among young people, particularly men under 30.
Market leaders
- Decathlon stands out as a multi-sport retailer
- Intersport also occupies an important position as a multisport distributor
- Sport 2000 multi-sports retailer
- Go Sport
- Nike at the forefront of sports and lifestyle apparel
- Adidas, the preferred brand of athletes and fashionistas.
- Puma merges sport and lifestyle.
- Quiksilver brings the cultures of surf, snow and skate to sportswear
- Lacoste, with its recognizable crocodile emblem, bridges the gap between sportswear and high-end fashion.
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Summary and extracts
1 Market overview
1.1 Overview of the sportswear market
"Sportswear" or "sportswear" is a category of clothing that initially covered garments dedicated to individual or collective sports practice, and designed according to features that enhance athletes' performance and provide them with comfort and technicality.
Over the past two decades, however, the use of such garments has increased and is no longer exclusively dedicated to sporting activities. For reasons of comfort and aesthetics, sportswear has become an integral part of French people's clothing habits. Thus, sportswear has evolved from a strictly sporting use to a more varied one (sport, daily life), and today constitutes a style of dress for many people.
The sports market is considered one of the most dynamic markets of recent years, and sportswear is no exception to this growth, both in France and abroad. In fact, sportswear is the main component of the sports market in France, accounting for almost 60% of the country's sporting goods market . This is due in part to the growth in sporting activities, but also to the development and promotion of lifestyle sportswear.
These changes are creating new challenges and problems for market players, who must adapt to changing consumer habits and cope with the emergence of new players keen to enter this dynamic market.
Worldwide, the sector is expected to grow at a CAGR of 6.1% between 2022 and 2026.
In terms of players, the French market is dominated by major multisport retailers (such as Decathlon and Intersport), which account for around 80% of the total market.
1.2 A booming global market
The global apparel and footwear market has grown steadily over the past ten years, reaching $*,*** billion in **** according to Fashion United. The sportswear market has followed the same growth dynamic, reinforced by consumers' rising disposable incomes and their desire to maintain good physical condition. A **** study by Research and Markets estimates ...
1.3 National sportswear market follows global trend
In France, despite an inflationary context, the apparel market shows sustained growth in ****, with sales up by around *% vs. ****, according to the Observatoire Economique de l'Institut Français de la Mode (***).
Union Sport et Cycle forecasts **% growth in sales of sporting goods sold in stores and online in the first half ...
1.4 Foreign trade in sportswear
France's trade balance in the sportswear segment is largely negative: in a market where products are largely produced in Asia, it is a major importer from other parts of the world. The United Nations database, which records world trade data, gives us some figures for the category comprising tracksuits, skiwear and ...
2 Demand analysis
2.1 Determinants of demand for sportswear
*. Demand correlated with growth in sporting activities
A major factor in the growth in demand for sportswear is the development of sporting activities in general. While some sport is practised purely for leisure, others are motivated by a growing awareness, or even a tendency, to practise sport for health or aesthetic ...
2.2 Dynamics and trends in sportswear demand
*. Growing demand for high-end sportswear
As sportswear becomes an integral part of consumers' daily lives, it is becoming a style in its own right, even a social symbol of a successful life combining career, diet and fitness. The demand for high-end, even luxury sportswear is growing, as it reflects this type ...
3 Market structure
3.1 The organization and dynamics of the sportswear market
The sportswear market is organized around players who can be divided into two categories:
Players specializing in the sale of sporting goods, who account for **% of market share (***). Non-specialized players with a much smaller market share: these are generally generalist sales networks and wholesale distribution chains (***).
In view of new market ...
3.2 Sportswear distribution networks in France
The "Union Sport et Cycle" has drawn up a typology of sporting goods retailers. The main categories in France are :
Specialist multisport superstores (***); Specialized retailers with an offer focused on a particular sport, selling mainly in their physical outlets and secondarily online. Multisport importers/distributors (***). Agents, who are store networks that ...
3.3 Market players
Although the number of companies operating under NAF code **.**Z rose slightly between **** and ****, the trend has been rather stagnant in recent years. In ****, *,*** companies operated under this code.
Number of companies registered under NAF code ****Z (***) France, ****-****, in units Source: ****
In terms of the regional distribution of specialist sporting ...
4 Offer analysis
4.1 Physical retailing, the main source of clothing supplies
Today's sportswear offer is mainly made up of players operating in the physical retail sector:
Private label distributors such as Nike, Adidas, Lacoste, Le Coq Sportif and Quicksilver. These brands are aimed at the general public and are mainly positioned in the mid-range segment, with a small part of their offer ...
4.2 The development of online sales will upset the current balance
The existing balance, characterized by the preponderance of physical sales in the sportswear market, is not immune to the threat posed by the explosion of e-commerce.
In a context where footfall in so-called physical stores has not yet returned to pre-**** levels, physical players in the sportswear trade need to modify, ...
5 Regulations
5.1 Regulation of the sportswear market
The trade and manufacture of sportswear are not subject to any particular regulations, nor are they any different from the trade and manufacture of clothing in general. In addition to the legal and tax legislation governing these activities, we can cite the following, as indicated by Crédit Agricole:
This activity ...
6 Positioning the players
6.1 Segmentation
- Sport 2000
- Go Sport France
- Adidas
- Puma Groupe
- Quiksilver Bilabong
- Lacoste Groupe
- Le Coq Sportif (LCS International)
- Foot Locker
- Courir France
- Intersport France
- Under Armour
- Patagonia
- Lululemon Athetica
- Picture Organic Clothing
- Oakley
- Odlo
- Columbia Sports Wear
- Helly Hansen
- The North Face
- Blizzard (Tecnica)
- Nordica (Tecnica Group)
- Millet
- BasicNet Group (Superga, K-Way)
- Kappa
List of charts presented in this market study
- Value of the sportswear market
- Consumption of sportswear by value
- Sales index for retail sale of sporting goods in specialized stores (NAF 47.64Z)
- Reasons for daily use of sportswear
- Types of sportswear most frequently worn in everyday life
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Latest news
From the street to the most prestigious sporting events, Kappa aims to improve its image - 18/06/2024
- Kappa offers three different collections in its 24 Heures du Mans boutique.
- - The aim is to reconnect with Generation Z in France.
- - In 1979, Kappa became the first brand in Italy to sponsor a soccer team, Juventus FC.
- - Kappa was the official equipment supplier of the US track and field team at the 1984 Los Angeles Olympic Games, and dressed FC Barcelona players from 1992 to 1998.
- - Kappa almost went bankrupt before being relaunched by the Italian group BasicNet in 1995.
- - Other Group brands: K-Way, Superga, Sebago.
- - Investments in digital, e-sport, soccer, skiing and rugby. - No brand boutiques in France
Beaumanoir, Quiksilver and Roxy's lifeline - 06/06/2024
- - Boardriders generated sales of 300 million euros in Western Europe last year.
- - Beaumanoir hopes to wipe out Boardriders' losses within three years.
- - Boardriders has 150 branch stores and thousands of partner outlets.
Foot Locker installs its new concept at Westfield Les 4 Temps - 04/06/2024
- - The aim is to modernize around two-thirds of Foot Locker and Kids Foot Locker stores by the end of 2025.
- - Foot Locker has around 2,600 stores in 26 different countries, including North America, Europe, Asia, Australia and New Zealand.
Intersport and Go Sport hot on Decathlon's heels in France - 11/04/2024
- Stabilization of like-for-like sales last year at Intersport.
- Increase in sales following the acquisition of Go Sport: 3.65 billion euros, i.e. **an increase of 11.2% compared with 2022.
- Projected openings: Between 15 and 20 new stores planned each year
Discover Ekosport Rent, the new Sport 2000 brand | Explore Ekosport Rent, the new Sport 2000 brand - 29/02/2024
- - Sport 2000 has launched a new mountain brand, Ekosport Rent, for the 2023-2024 winter season.
- - 32 Ekosport Rent outlets have been opened for this winter.
- - The sales mix of these stores is 60-65% rental and 35-40% sales.
- - Sport 2000's objective is to open a further 20-30 stores next season, and eventually to reach a network of around 100 Ekosport Rent stores.
- - Sport 2000 currently has 241 stores in ski resorts.
4.5% growth for Sport 2000 in 2023 thanks to new openings - 27/02/2024
- Sport 2000 Group sales in 2023 were 841 million euros.
- - Sales were up 4.5% on the previous year.
- - 65% of sales came from the Sport 2000 brand network.
- - The total number of Sport 2000 stores in 2023 was 710.
- - Sport 2000's ambition is to generate sales of 1 billion euros by 2028.
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