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Summary of our market study
According to the Fédération Française des Industries et du Sport, sales in the handball sector are estimated at 160 million euros.
Handball enjoys great popularity in France, particularly with the Starligue championship and its 16 professional clubs. More than 340,000 people are registered with the French Handball Federation.
The women's handball segment is developing rapidly.
The average club budget for the 2022-2023 Starligue season is around 5.4 million euros.
European competitions such as the EHF Champions League have strengthened the sport's continental profile, with an audience of around 550 million viewers for the 2020-2021 season. The major leagues in Germany, Spain and France are capitalizing on the competition and consolidating their position on the international stage.
The average gross monthly salary of players has doubled since 2004 to around 7,000 euros.
Television broadcasting rights are an essential source of revenue. The Starligue has signed an agreement worth between 3 and 5 million euros per year.
Partnerships and sponsorships are essential to the clubs' bottom line, accounting for 37% of total Starligue operating income, or around 26.6 million euros.
Derivative products such as shirts and accessories also contribute, as do developing markets such as handball video games and sports betting.
French handball market players
- Paris Saint-Germain Handball (PSG Handball): the cornerstone of the Starligue, backed by substantial Qatari investment.
- Montpellier Handball, another major league club, boasts a long history of competitive excellence.
- HBC Nantes is a formidable competitor.
- When it comes to equipment distribution, Decathlon embodies accessibility and convenience.
- Sportswear giants Nike, Adidas and Puma bring their specialized handball equipment and high-end sponsorship deals, which contribute to the sport's performance and aesthetic appeal.
- BeIN Sport has acquired the television rights for the Starligue, guaranteeing constant exposure for the league.
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Summary and extracts
1 Market overview
1.1 Definition and presentation
Handball is a team sport played by hand between two teams of seven players. The sport originated in Germany in the 1920s.
Although handball is known as an Olympic disciple in which national teams compete, and seems less famous than soccer or basketball, the French championship is now one of the most famous in the world. As a result, attendance figures, players' salaries and economic spin-offs are on the rise. The sport is also becoming increasingly international, with 48% of players in France's top division coming from abroad.
This study focuses on the handball club market in France. French professional clubs are divided into two leagues: the Starligue (Division 1) and the Proligue (Division 2). The handball club market is undergoing radical change, with the number of Starligue clubs increasing from 14 to 16, Qatari investments, and the strong growth and professionalization of women's handball. The economic situation of the various clubs varies greatly, particularly in terms of budget.
Even if handball has suffered the consequences of the health crisis, with a significant drop in the number of licensees (down 26% to 341,000 by 2021), this reduction needs to be qualified, as handball has been heavily impacted by the health restrictions imposed by the French government.handball has been greatly impacted by health restrictions (indoor sport) and has experienced very strong growth over the last ten years, as illustrated by Panini's decision to market an album of stickers dedicated to this discipline. The average projected budget per club for Starligue clubs is estimated at 5.36 million euros for the 2022-2023 season, the highest level since the creation of professional leagues.
Handball clubs in France therefore represent a high-potential market, and face a number of challenges.
1.2 A growing European market
The European handball club market is booming, thanks in particular to the European competitions that bring together Europe's top clubs: the EHF Champions League and the EHF European League .
The EHF has estimated audiences of *** million for the entire ****-**** season. [***]
The EHF Champions League was created in ****, with FC Barcelona ...
1.3 Handball clubs in France: a market with potential
The market for French handball clubs is booming and entering a new dimension. The average budget of French clubs has risen sharply in recent years with the arrival of Qatari investors:
Club budget trends Starligue, ****-****, in €K lnh
The Starligue is made up of ** professional clubs with varying budgets. First-team ...
2 Demand analysis
2.1 The player transfer market organized by clubs
In recent years, the transfer market for handball players has intensified and internationalized, as witnessed by Nikola Karabatic's most expensive transfer in history to PSG since FC Barcelona for around *.* million euros in ****[***]. These figures may seem small compared with the market for soccer players, but they represent a revolution in ...
2.2 Starligue television rights
TV rights for the Starligue are worth * million euros a year. They have been granted to BeIN Sport until ****. [***]
To give you an idea, television rights for basketball amount to ** million euros in France and * billion for soccer in ****.[***]. The value of TV rights is therefore relatively modest for handball.
For ...
2.3 Partnerships and sponsors
Partnerships play a very important role in handball clubs' revenues, despite a **% drop in partnership revenues for the ****-**** season, due to the health crisis. Partnerships account for **% of total operating income for Starligue clubs, corresponding to **.* million euros[***].
Partnership revenues as a percentage of total revenues Starligue, ****-**** lnh Report ...
2.4 Club sales of merchandising products
To diversify their business and generate additional revenue, handball clubs are developing derivative products, notably via their official online stores: jerseys, clothing, accessories, toys...
Clubs are innovating a great deal in this area, offering fans and supporters new ways of making purchases thanks to cashless and Click and Collect. For example, ...
2.5 Ticket sales for matches
Ticketing and stadium seat sales are also central to the business of handball clubs in France, even if match-related revenues have fallen by **% in the ****-**** season compared with the ****-**** season. They are estimated at €*M in ****-****. Nevertheless, the proportion of revenues linked directly to matches is fairly low, ...
3 Market structure
3.1 Supporters, fans and licensees
Professional handball is a sport that is attracting more and more fans, many of whom are members of the French Handball Federation, one of the Top ** federations with the most members.
Members of the various federations France, **** injep
Growth in the number of licensees :
Number of licensees France, ****-**** in ...
3.2 The federation and subsidies from various bodies
In both the Starligue and Proligue, subsidies from the regions and from bodies such as the FFH play a major role in club budgets.
Operating subsidies for all Starligue clubs, in euros :
Source: ****
Subsidies were up on the previous year.
Here are the subsidies as a percentage of total revenues:\ ...
3.3 Which owners and which stadiums?
The organization and structure of a handball club is very different from one club to another, and has evolved considerably with the arrival of foreign investors in the French handball club market, such as Qatar at PSG. Firstly, the legal structure is different within the Starligue:
Legal status Starligue, ****-**** ...
4 Offer analysis
4.1 The main clubs
Summary table of Starligue and Proligue club rankings:
The Starligue is made up of ** clubs with varying budgets, ranging from just over * million to over ** million euros a year, depending on the year. Starligue rankings are highly dependent on club budgets (***), with PSG topping the Starligue rankings and the biggest ...
4.2 Charities and initiatives
To pass on the values of the sport, French handball clubs organize charity events.
Disability initiatives:
Handball clubs and the French Handball Federation are highly committed to disability initiatives.
Handfit, for example, is an innovative handball practice that adapts to all players and is part of this dynamic of inclusion[***]. Handfit ...
4.3 The development and success of women's handball
French women's handball is developing at a rapid pace.
Numerous surveys clearly indicate an overall interest in women's sport in general, and a desire to see more of it in the media. According to a study carried out by the agency Two Circles, interest in women's sport was at an all-time ...
5 Regulations
5.1 Official handball rules and regulations
Link to the official rules: Game rules
The sports code:
The reference text in this field is the Code du sport, published between **** (***), regulating * aspects of sporting life:
Organization of physical and sporting activities Sports players Methods of practising sport, safety and hygiene of sports facilities Financing of sport and provisions ...
6 Positioning the players
6.1 Player segmentation
- Nike
- Adidas
- Puma Groupe
- bein Sports France
- Decathlon Groupe
- Paris Saint Germain PSG
- Montpellier Handball
- Nantes HBC
List of charts presented in this market study
- Club budget trends
- Top ten club budgets
- Change in net income
- Club first-team payroll costs (total)
- TV and marketing rights breakdown - Fixed portion
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Latest news
Decathlon: all the 2023 performance figures - 05/04/2024
- - Worldwide sales 2023: 15.6 billion euros, up +4.4% on 2022
- - Decathlon presence: 78 countries.
- - Number of products sold worldwide last year: 1.19 billion.
- - Share of digital sales: 17.4%
- - Sales in France: 4.752 billion euros, up +1.24% on 2022.
- - Total number of stores worldwide: 1,749, including 319 in France.
- - Total number of employees: 101,000, including 24,000 in France.
Decathlon revolutionizes itself to become a global brand - 13/03/2024
- - Company sales: 15.4 billion euros
- - Number of stores: Over 1700
- - Presence in 69 countries
- - Number of brands developed by employees : Over 70
- - Number of disciplines covered by brands: Around one hundred
- - Focus on product-related services: rental, second-hand, subscription, recycling, etc.
PSG abandons bid to buy the Stade de France - 04/01/2024
- PSG is valued at 4 billion euros.
- The current concession for the Stade de France expires in 2025.
- Four bids are currently in the running to take over the concession or buy the Stade de France.
- Among the candidates are the Vinci-Bouygues duo, GL Events and Paris Entertainment Company, and the "Le Stade de France notre bien commun" consortium comprising ASM Global, NGE and Dubrac TP.
Decathlon sells store premises for 600 million euros - 12/12/2023
- The network has 1,751 stores worldwide.
- Décathlon has just sold the walls of 90 of its stores for 600 million euros.
- The decision was taken to remove many of the company's brands from the shelves. Of the current 49 stores, only around 15 are expected to remain by next year.
- The recent acquisition of Bergfreunde.de, a German online retailer of mountain sports equipment.
US fund Arctos Partners takes a minority stake in PSG - 11/12/2023
- Soccer club Paris Saint-Germain is no longer 100% owned by Qatar Sports Investments (QSI).
- Arctos Partners is to take a minority stake in PSG, which could rise to 12.5%
- The total value of the club is 4.25 billion euros.
- Arctos Partners was founded in 2019, with headquarters in Dallas (Texas) and offices in New York.
- Arctos Partners owns stakes in more than 20 professional sports organizations worldwide.
Adidas still going strong despite the Kanye West scandal. - 20/11/2023
- Adidas had a colossal stock of Yeezy sneakers, estimated at over a billion euros.
- Yeezy sneaker sales accounted for 7% of Adidas sales.
- Adidas organized two massive destocking operations, generating 400 million euros in the first online sale and almost the same amount in the second.
- Resale prices for Yeezy sneakers vary between 100 and 300 euros.
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The handball club market | France
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