The fitness market - United States

The global fitness market has seen significant transformations starting from 2020, heavily influenced by the COVID-19 pandemic. As health clubs faced closures, the industry experienced a pivot towards digital and at-home fitness. For example, Peloton's annual sales surged as the demand for online workout classes and home exercise equipment soared. Alongside this digital shift, there was an observable trend with 60% of Americans contemplating gym membership cancellation, pointing to a considerable market potential for remote personal training, which encompasses a current market size of $10 billion. Despite the pandemic's impact, the US sport coaching market size saw moderate growth, with a 0.2% annual increase from 2016 to 2021. Furthermore, it's expected that the global market will expand by $9.07 billion between 2021 and 2025 with a CAGR of around 5%. In the same period, fitness apps usage and investments in at-home exercise equipment witnessed an uptick, reflecting changing consumer behaviors towards health and fitness in light of the pandemic's restrictions.

Evolving Dynamics in the U.S. Fitness and Coaching Market

The U.S. fitness and coaching market has experienced a kaleidoscope of changes recently, driven by varying consumer behaviors and external events such as the COVID-19 pandemic. Over the years, a significant trend showcasing the market's vitality is the consistent growth in sports and fitness engagement, with fitness activities garnering the most participation at a rate of approximately 67%. Interestingly, the female demographic has shown increasing interest, with their sports and exercise participation rising to around 18% in recent years. Economic data reveals that the sports coaching sector alone reached a size of around $9 billion. The broader fitness industry, which includes sports centers and health clubs, boasts an even more impressive footprint, estimated at nearly $28 billion. Gym memberships have climbed steadily, amassing to over 60 million, highlighting a robust demand for physical fitness offerings. However, the pandemic's onset introduced unprecedented challenges, unraveling the industry's momentum significantly. Leading fitness centers faced severe setbacks, with top players filing for bankruptcy and the industry at large witnessing a staggering loss of about $14 billion within a few months. The pandemic's impact also accelerated existing trends, particularly digital and at-home fitness solutions. Companies like Peloton Interactive saw their sales surge into the hundreds of millions, while personal trainers and coaches rapidly embraced online platforms to offer their services. The demand for personalized fitness is compelling due to Americans' nuanced relationships with health and wellness.

On one end, around 42% of adults over 20 years old face obesity, highlighting a potential audience for targeted fitness interventions. Conversely, there's a growing movement towards health consciousness, with dietary supplement use climbing to over 55% among adults—a reflection of the burgeoning desire for preventive healthcare measures. Personalization is indeed changing the approach to exercise, with Americans allocating significant annual sums—estimated at over $100,000 over a lifetime—to fitness-related expenses. The burgeoning appetite for custom workout plans suggests a bright future for specialized fitness regimes, further reinforced by the societal pivot towards health and wellness amplified by social media's influence. As robust growth permeates the U.S. fitness landscape, a gamut of gym types coexists, ranging from traditional expansive centers, boutique studios focusing on niche offerings, to CrossFit and yoga hubs. The advent of High-value, low-price (HVLP) clubs and boutique fitness studios has diversified the fitness service spectrum, targeting different consumer segments by balancing affordability with specialization. In terms of geographical distribution, there's a clear alignment.

Spotlight on Key Market Leaders in the US Fitness Industry

As the fitness and health club markets in the United States continue to evolve, several major players continue to dominate the landscape, shaping the way Americans approach health and exercise. These entities span across various models and concepts, showcasing a diverse range of services and facilities to cater to different preferences and needs. Below is an overview of the dominant forces within the industry:

• Planet Fitness: Known as a pioneer in the High Value, Low Price (HVLP) gym model, Planet Fitness stands out for its commitment to providing affordable fitness options. Their facilities are known to be well-equipped, offering a variety of classes and amenities for a very accessible membership fee. Planet Fitness has seen rapid expansion, with the number of its facilities skyrocketing in the past decade, illustrating the strong demand for affordable, no-frills fitness options.
• Anytime Fitness: Boasting a vast number of units both within the United States and internationally, Anytime Fitness operates on a model that provides members with 24/7 access to its facilities, thus living true to its name. They have also noted remarkable growth and have become synonymous with convenience and accessibility, catering to those who seek flexible workout schedules.
• LA Fitness: With its solid presence in the fitness club market, LA Fitness offers a traditional gym setup augmented with a variety of services and amenities. Their all-inclusive approach to wellness, including group classes and personal training options, has secured them a place among the top fitness centers by revenue.
• CrossFit: Largely considered as the trailblazer in the boutique fitness studio sector, CrossFit is centered around high-intensity functional movement workouts. The brand has cultivated a dedicated following and community, contributing to the impressive number of its affiliates worldwide. CrossFit's model promotes a kind of team training atmosphere that appeals to those looking for rigorous and communal workout experiences.
• Orangetheory Fitness: Another giant in the boutique fitness studio world, Orangetheory Fitness specializes in group personal training workouts based on high-intensity interval training (HIIT). With a dramatic increase in the number of studios, Orangetheory brings a technology-driven and science-backed approach to exercise, appealing to fitness enthusiasts who favor a structured and monitored training regimen.
• SoulCycle (Owned by Equinox): As a prominent name in the cycling studio sector, SoulCycle, under the umbrella of Equinox, offers an intense cardio experience set to a backdrop of inspiring music.

Inforamtion

• Number of pages : ~ 40 pages
• Format : Digital and PDF versions
• Last update : 25/04/2021

Summary and extracts

List of charts presented in this market study

• Le marché du coaching sportif
• Abonnements aux salles de sports
• Evolution des ventes annuelles de l'entreprise Peloton Interactive
• Pourcentage de coachs qui travailleront en ligne avant et après la pandémie
• Part de la population pratiquant un sport ou un exercice physique par jour, en fonction du sexe
• Taux de participation à différents exercices physiques, par type d'activité
• Nombre d'États dont le taux d'obésité des adultes est supérieur ou égal à 30 %
• Achats pour la pratique du fitness, par catégories
• Nombre de centres de santé et de remise en forme
• Principaux centres de santé et de remise en forme, en fonction de leur chiffre d'affaires
• Nombre de salles de sport (et de salles de sport par habitant)
• États ayant le pourcentage le plus élevé d'adultes qui respectent les directives en matière d'activité physique
• États ayant le plus faible pourcentage d'adultes respectant les directives en matière d'activité physique
• Nombre de Boutiques et de centres HLPV
• Cours les plus populaires proposés par les Boutiques