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1 Synthèse du marché
1.1 Market presentation
Sportswear" is a category of clothing that initially covered garments dedicated to individual or collective sporting activities, and designed with features that enhance athletes' performance and provide them with comfort and technicality.
However, in the last two decades, the use of these garments has increased and they are no longer exclusively dedicated to sporting activities. Sportswear has become an integral part of Brazilians' clothing habits, both for reasons of comfort and aesthetics. Sportswear has thus evolved from being used strictly for sport to being used in a wider variety of ways (sport, everyday life) and is now a style of dress for many people.
According to data from the Brazilian Textile and Apparel Industry Association (ABIT), there has been significant growth in the sportswear market in Brazil in recent years. In 2022, this area contributed approximately R$6.2 billion to the country's clothing industry. The growth is attributed to several factors, including greater awareness of health and well-being, the popularization of various physical activities and the influence of social networks in promoting a healthy lifestyle.
The COVID-19 pandemic has significantly affected the sportswear market in Brazil. Due to mobility restrictions and the closure of gyms and sports venues, demand for gym clothing and related accessories has temporarily decreased. However, demand for comfortable and functional sportswear increased as people tried to maintain an active lifestyle at home.
A notable trend in the sportswear market is the demand for garments that combine functionality and style, suitable for both physical activity and everyday use. In addition, sustainability has become a concern, leading many brands to adopt eco-friendly practices in their productions.
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