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Summary of our market study
The French home-delivered meals market is estimated at €7 billion.
The global market for home-delivered meals is growing significantly, and is estimated to exceed $150 billion by 2023. In Europe, the market size is around €20 billion.
European FoodTech, which encompasses the home delivery segment, has experienced considerable growth, reaping between 3 and 5 billion euros in four years.
The coronavirus crisis has been particularly kind to the meal delivery market, with a 24% increase in users in Europe.
The landscape includes a variety of players, from catering platforms and delivery services to "dark kitchens".
The French home delivery market
French consumer habits have been transformed in recent years, thanks in large part to the growth of the home meal delivery market.
75% of consumers are aged 35 or under. 25-35% of students use delivery services every week. In the Paris region and major cities, more than half of the population uses these services.
The new home delivery market is expected to account for between 5% and 7% of the total catering market.
The number of players in the sector, which encompasses bicycle-based restaurant deliveries, catering services and restaurants with proprietary delivery systems, is growing rapidly. The number of home-delivery restaurants has expanded beyond the quick delivery of pizzas, burgers and sushi.
The majority of delivery drivers work as independent contractors, giving rise to legal disputes that call into question the viability of these employment models.
Cooperatives like CoopCycle offer an alternative by providing a shared platform and collective voice for delivery drivers.
Players in the French home-delivery market: a diverse and competitive ecosystem
- Deliveroo: the vanguard of varied cuisines Deliveroo has positioned itself as a leading platform in France, bringing a wide range of culinary choices directly to the consumer's door.
- Uber Eats: leverages its global logistics expertise to provide a fast and efficient delivery service.
- Just Eat: Champion of choice Just Eat, formerly known as Allo Resto, has carved out a substantial market share thanks to a model that empowers restaurants and consumers alike.
- Domino's Pizza: traditional with a twist A global giant in the pizza delivery sector, Domino's Pizza has maintained its dominant position by keeping its own fleet of delivery drivers in France.
- Planet Sushi: the connoisseur of convenience Planet Sushi preceded the current wave of food delivery services, having delivered its Japanese delicacies to customers long before the proliferation of home delivery apps.
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Summary and extracts
1 Market overview
1.1 Definition and scope of the study
The home meal delivery sector, which has been booming in recent years, has completely changed French consumer habits. It's a market that brings together different types of players: bicycle deliveries of restaurant dishes, catering services, restaurants with their own delivery drivers, etc.
The global market for home meal delivery has been growing over the past decade: estimated at $342 billion in 2022, it should reach $1300 billion by 2030.Europe represents less than 25% of this market, whileAsia accounts for the largest share: over 33%.
With the pandemic, the French market experienced a significant increase, reaching its peak after the successive confinements of the COVID year. Since then, the market has seen a slight decline of around 5% a year. The French home meal delivery market is relatively fragmented, dominated by giants like Uber Eats, Deliveroo and Just Eat, but also marked by the rise of new entrants and niche players. Platforms such as Frichti or Seazon are focusing on more ethical or local offerings, while dark kitchens and sustainable delivery services such as Quitoque and HelloFresh are further expanding the competitive landscape. Traditional platforms now have to cope with an increasingly diversified offering, which is attracting more and more consumers.
The home meal delivery market is tending more and more towards local and responsible solutions. In 2023, 78% of French people said they were committed to responsible consumption, a trend that had increased by2 points compared to 2022, despite current economic challenges such as inflation and the energy crisis. The offer is adapting, with players focusing on quality products with reduced environmental impact.
1.2 Global home delivery market
Global meal delivery market World, ****-*****, in $ Billions Source: ****
This graph shows the projected growth of the global meal delivery market between **** and ****.
In ****, the market size was $*** billion. By ****, this figure is expected to reach an impressive $**** billion.
This projection illustrates the expected strong growth in demand for meal delivery ...
1.3 A national market in slight decline
Estimated size of the home meal delivery market France, ****-****, in billions of euros Source: ****
In ****, the home meal delivery market in France reached an exceptional peak of *.* billion euros, largely driven by confinements due to Covid-**.
However, this rapid growth then ran out of steam with the end of the ...
2 Demand analysis
2.1 French consumer habits
What media do French people use to order meals online? France, ****, % of total Source: ****
In ****, **% of online meal orders will be placed via mobile, almost double the figure for other media (***).
Percentage of orders placed via online delivery platforms. France, ****-****, in Source: ****
Between **** and ****, the percentage of orders placed via ...
2.2 Meal delivery platform user profile
The data comes from Just Eat 's **** user profile study.
Location of Just Eat users France, ****, in Source: ****
In ****, **% of Just Eat users in France are located in urban areas, while only **% live in rural areas. This shows a massive concentration of users in cities, where access to delivery services is ...
2.3 France's favorite platform brands
France's favorite platform brands France, ****, in Source: ****
In ****, Uber is the French people's favorite delivery platform, with an approval rating of **.*%, closely followed by Deliveroo at **.*%.
Just Eat comes third, with **.*% satisfaction. These results show that Uber and Deliveroo largely dominate the market in terms of user preference, leaving Just Eat ...
2.4 A consumer trend towards healthy, sustainable meals
French people's trust in the food industry France, ****, in Source: ****
This graph clearly illustrates the trend among French consumers towards healthier, more sustainable meals in ****.
The high trust placed in farmers(***) reflects this desire to consume products from short circuits and a more ethical value chain.
By contrast, the low level ...
3 Market structure
3.1 Organization and structure of the home-delivery market
3.2 The 4 types of players on the market
Source: ****
Some brands continue to deliver their own products using their own fleet, even if they appear on Internet platforms such as Uber Eats or Deliveroo.
As the marketing director of Domino's Pizza explains, this is a choice made by the company, which considers that customers don't just buy a pizza ...
3.3 Market share of major players
Daily users of the main platforms France, ****, in thousands Source: ****
Uber Eats accounts for around **% of daily users in the home meal delivery market in France in ****, with ***,*** daily users out of a total of ***,*** users for the three major platforms (***).
Have you already used the following home meal delivery platforms? France, ...
3.4 How is a structure remunerated?
Breakdown of restaurant sales France, ****, in Source: ****
By ****, on-site consumption will account for **% of restaurant sales in France, almost double the **% share of delivery.
A restaurant that chooses to use delivery platforms must take several factors into account.
Firstly, the commission charged by the platform, which can be as high as ...
3.5 The case of delivery drivers
For several years now, the question of the status of delivery drivers working for platforms such asUber Eats or Deliveroo has been fuelling debate in France and at European level. Initially, these delivery drivers were considered to be self-employed, a situation that enabled companies to reduce costs linked to payroll charges.the ...
4 Offer analysis
4.1 Offer typology
The home meal delivery market is characterized by a diversified offering, which can be classified into four main categories:
Meal delivery via marketplace platforms (***):
These platforms act as intermediaries between restaurants and customers. They enable consumers to order meals from a multitude of restaurants directly via an app or website.
Delivery ...
4.2 Delivery charges
For delivery platforms such asUber Eats or Deliveroo, customer charges range from €* to €*, due to the commissions received by the platforms and the delivery service offered. [***]
On the other hand, direct delivery by restaurants, without going through these intermediaries, tends to be more economical, or even free for large orders. This ...
4.3 Dark Kitchens
Dark kitchens, also known as "ghost kitchens" or "cloud kitchens", are meal preparation areas designed exclusively for delivery.
Unlike traditional restaurants, these establishments don't have a room to welcome customers. They are often set up in warehouses or less expensive industrial zones, thus reducing operating costs.
Dark kitchens focus on the ...
4.4 Meal baskets for cooking
Sustainable delivery is gaining momentum in the home-delivered meals market, driven by consumers' growing concern for the environment.
Among the key players in this trend, HelloFresh stands out for its promise to deliver balanced meal kits while committing to reducing its ecological footprint.
HelloFresh claims to reduce CO* emissions by up ...
5 Regulations
5.1 Current regulations
EC regulation ***/****: (***)
This text lays the foundations for food legislation in Europe. It requires complete traceability of foodstuffs, guaranteeing that information on the origin and destination of products is available at every stage (***).
EC regulation ***/****: (***)
Sets strict hygiene standards for food handling, preparation and transport. It imposes rules on the design ...
6 Positioning the players
6.1 Player segmentation
The table shows the main players in the meal delivery market in France, each with a distinct positioning. Uber Eats, with sales of *.** billion euros in ****, dominates the market thanks to a wide range of partner restaurants and diversification into food shopping. deliveroo, targeting a premium segment, generated *** million euros in ...
- Deliveroo
- Frichti (La Belle Vie)
- Just Eat
- Nestor
- Uber Eats France
- Foodcheri
- Glovo
- Delivery Hero - Foodora
- La Brigade de Vero
- Dija (Gopuff)
- Frères Toque
- Clone - Not So Dark
- La Poste
- Getir
- Flink
- Gorillas
- Sushi Shop Restauration New
List of charts presented in this market study
- Daily users
- Have you already used the following home meal delivery platforms?
- Delivery experience survey
- What are the French ordering on platforms?
- Percentage of orders placed via online delivery platforms.
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Latest news
50 million euros to be cut from local postal services - 29/09/2024
- - Budget cut for La Poste: €50 million out of €160 million
- - Duration of territorial postal presence contract: 2023-2025
- - Initial annual appropriations for the contract: 177 million euros
- - Number of La Poste outlets covered by the contract: 17,000
- - Population coverage by the postal network: over 97% of the population within 5 km or 20 minutes of a postal outlet
- - Investments in territories since 2008: over 2.4 billion euros
Flink, the phoenix of moribund quick commerce, raises $115 million - 18/09/2024
- - Flink has raised a further $115 million, announced on September 16, 2024.
- - The company has also contracted $35 million in debt with several banks.
- - This transaction would value Flink at just under one billion dollars.
- - Flink had reached a valuation of $5 billion in May 2022, following the acquisition of its competitor Cajoo.
- - In a previous financing round, which closed in April 2024, Flink raised $106 million.
- - Flink expects to achieve sales of $600 million in 2024, up 20% year-on-year.
- - The company is aiming for overall profitability by the second quarter of 2025.
- - Flink reports an average order size of $40.
- - The company has 146 dark stores in 80 cities in Germany and the Netherlands.
- - Flink has announced the opening of 30 new warehouses by the end of 2025.
Quick commerce: Getir withdraws from Europe and the United States - 30/04/2024
- - Flink (a German company with pink-clad couriers) went into liquidation in mid-April.
- - Frichti (a French company) also went bankrupt a few months ago.
- - Getir has announced that it is leaving Europe and the United States, where the company generates 7% of its sales, to concentrate on Turkey, its main market.
- - Nearly 2,500 jobs cut at Getir in the five countries where the company was still active.
- - Getir had already withdrawn from four European countries: France, Italy, Spain, Portugal.
- - Getir: Founded in 2015 in Istanbul, acquired Germany's Gorillas in 2022.
- - Employed some 20,000 people worldwide.
- - Company valuation was $12 billion two years ago.
- - Operated in nine countries before beginning its strategic retreat. - Intense competition between Getir, Flink, Cajoo, Gopuff and Gorillas
Liquidation of the Flink platform in France - 19/04/2024
- Number of Flink employees in France: 218
- - Regulatory context in March 2023: Dark stores considered warehouses rather than shops, regulated by town halls
- - Withdrawal from the French market by Getir: Covering the Getir, Frichti and Gorillas brands
- - Consequences of regulation for Getir and Gorillas: Liquidation, leaving 1300 employees out of a job
- - Frichti taken over: by competitor La Belle Vie
- - Flink sales in France: 37.5 million euros
Meal delivery, La Poste's future main business within 10 years - 15/04/2024
- In 1990, mail accounted for 70% of La Poste's sales, but this figure will fall to 15% by the end of 2024.
- - The decline in mail over the last ten years has caused a loss of more than 6 billion euros in La Poste's sales.
- - La Poste has a 67% share of the domestic parcel delivery market in France, thanks to services such as Colissimo, Chronopost and DPD.
- - La Poste delivers over 15,000 meals a day in a market of 150,000 daily meals, making it the leading home delivery operator.
- - In 2023, La Poste delivered 5 million meals and plans to double this figure in 2024.
- - Currently, there are 7,000 post offices, with fewer than 5 customers a day in 40% of communal postal agencies, particularly in rural areas.
- - La Poste's mandate as postal operator expires at the end of 2025, and it intends to run for its own succession.
Orange, Free and Bouygues Telecom bid to acquire La Poste Mobile - 16/02/2024
- La Poste Mobile is France's 5th largest mobile operator, with around 2 million customers.
- - The total value of the operator is estimated at between 600 and 750 million euros.
- - La Poste Mobile has been in existence since 2011, distributing low-cost packages in around 7,000 post offices.
- - The operator has enjoyed strong growth, with an average increase of 8% per year.
- - SFR owns 49% of La Poste Mobile and leases its network to the operator.
- - La Poste Mobile is interested in using the networks of Orange, Bouygues or Free, instead of SFR.
- - La Poste wants the brand to continue to exist and be distributed in its 7,000 post offices.
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the home delivery market | France
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