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Summary of our market study
France's wedding planners manage a market estimated at between €52 and €96 million, but account for only 2-3% of the totalof the market.
The global wedding market, valued at around $298 billion.
The COVID-19 pandemic has brutally affected the wedding market. In France, for example, the number of weddings fell from 278,400 to 221,000.
The average wedding budget remained stable at around 8,200 euros. Young people under 35 spend around 9,800 euros.
The franchise system is an avenue for new entrants, and there are well-known franchises like Label' Emotion.
Wedding venues range from private residences to reception halls and châteaux.
The French wedding market is experiencing a marked decline in the number of weddings. The popularity of civil solidarity pacts (PACS) marks a cultural shift towards less formal unions.
People are marrying later in life, on average 38.4 years for men and 35.9 years for women.
Among same-sex couples, the average age is higher, at 44.2 for men and 38.8 for women.
A typical wedding welcomes around 65 guests, at an average cost of €125 per person.
Industry players range from full-service agencies to specialized boutiques
- Label' Emotion is a leading international agency chain
- Un jour à part is another player offering franchise opportunities
- Laura Z Organisation presents a franchise option
- Label' Emotion is positioned in the high-end segment, promising exquisite events that align with the desires of those seeking opulence and grandeur.
- Elsa Gary's universe targets the luxury segment of the market
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Summary and extracts
1 Market summary
1.1 Definition and scope of the study
The wedding market encompasses all the products and services that revolve around weddings. It includes, among other things, clothing (wedding dresses and suits), the wedding venue, catering, decoration and so on. In particular, it includes the wedding planning markets. Wedding planners are professionals qualified to advise and assist in the organization of weddings.
Worldwide, the wedding planning market is dominated by the United States. Around 80-90% of weddings in the USA use a wedding planner. The contrast with France, where the figure is between 0% and 10%, is particularly marked[Wedding Academy].
Indeed, trends in the global wedding planner market are driven by markets such as the USA, South Korea and China. Generally speaking, Asia is experiencing rapid growth. In Europe, the market is still in its infancy, with the exception of the UK and Norway, where wedding planners have been well established for several years.
In France , the penetration rate of the profession remains relatively low, due to the immaturity of the market and its recent nature. According to estimates, it has only existed in France for one or two decades. The market appears to be stagnating at a time when the number of weddings in France is falling. Between 2004 and 2019, the number of weddings in France fell by 21% [INSEE] . Meanwhile, the average budget per wedding in France has remained stable over the past five years, hovering around €8,100 [MoneyVox].
This has a negative impact on the wedding planner market, which is heavily dependent on the number of weddings.
The wedding planning market in France is highly fragmented, with between 300 and 900 players. Barriers to entry are very low, as there is no diploma or training required to enter the business.
1.2 The global market
The global wedding market
The wedding market includes many aspects such as logistics, clothing, catering, entertainment services, event organization, etc.
Although it is difficult to estimate a global value for all the components of the wedding market, several estimates do exist. For example, HuffPost estimated the total size of the market ...
1.3 In France, the number of marriages is falling
Number of marriages per year France, ****-****, in thousands Source: ****
As the graph above shows, the number of people getting married in France is falling. In ****, ***,*** marriages took place, compared with just ***,*** in ****. This represents a decline of almost **% in ** years. Nevertheless, after a historically low number of marriages during the ...
1.4 The impact of COVID-19 on the wedding planner market
COVID-** has made **** a nightmare year for any business operating in the wedding industry. Between March and May, weddings were completely banned. The French government declared that "as part of the gradual deconfinement, it is once again possible, since June *, ****, to celebrate marriages and register PACS in town halls throughout the ...
2 Demand analysis
2.1 Profile analysis: the French consumer
average age at first marriage France, ****-****, in age Source: ****
The average age at which French people marry has risen considerably: in ****, it was **.* for men and **.* for women. In ****, the average age will be **.* for men and **.* for women, an increase of * and * years respectively.
For same-sex marriages, the average ...
2.2 The budget - a key parameter for wedding planners
According to Stéphane Seban, organizer of the Salon du Mariage in Paris, the average cost of a wedding has risen from an average of **,*** euros in **** to **,*** euros in ****. [***] According to the PropulseByCA study published in ****, the average cost will be closer to **,*** euros.
In terms of the breakdown of ...
2.3 Demand trends
Demand cyclicality
Search interest for the term "marriage France, ****-****, in Google Trends index Source: ****
The graph above represents the proportion of searches for a given term in a given region over a given period of time, relative to when it was most searched for (***). Thus, a value of ** means that ...
3 Market structure
3.1 Become a wedding planner
The wedding planning market in France is fragmented, with a large number of players spread across the country, and with different services on offer. These are similar for every wedding, but the ability to differentiate is important. Some players are positioned in the luxury segment. Others offer tailor-made solutions, and many ...
3.2 The business of wedding planners
The big picture
In France, the use of wedding planners remains limited; LCI claims that the number of weddings organized by these companies amounted to just *% in ****, while weddingacademy reports that around **% of all weddings in France in **** involved wedding planners. This figure can be compared, for example, to that in ...
3.3 Geographical distribution of wedding planners
Mon-evenement lists *** wedding planners in France.
3.4 ASSOCEM
In section *.*, we mentioned that the sector suffers from a lack of industry certification (***). One solution, however, is to join ASSOCEM, the association of wedding planners, which came into being in ****. This association brings together wedding planners in France and fulfills several objectives:
Promote the profession to the public, administrations and ...
4 Offer analysis
4.1 Service overview
Wedding planners' services are wide-ranging and depend on what the client requires. The intervention may be limited to a simple consultation, while in other cases the wedding planner is fully in charge and organizes the entire wedding. For example, if a customer has started to organize his wedding, and has resolved ...
4.2 Price analysis
Source: ****
The table above gives an overview of the prices charged by wedding planners in France.
Some wedding planners apply variable pricing. For top-notch wedding planners, these fees amount to around **% of the total cost of the wedding. In other words, between **,*** and **,*** euros inc. VAT are generally charged for wedding ...
4.3 Supply trends
Weddings include many services and products to consider. These include the venue, decoration, clothing (***), and indirect services that are purchased in connection with the wedding, such as the honeymoon.
Below is an overview of wedding venues in France (***). This measure is relevant for wedding planners, as they need to adapt their ...
4.4 New eco-responsible offers
The French, especially the younger generations, are increasingly concerned about their environmental impact. Although the organization of eco-friendly weddings is marginal today, this trend could well become more pronounced in the years to come, when millennials reach marriageable age.
In fact, by ****, **% of French people consider organizing an eco-responsible wedding to ...
5 Regulations
5.1 Regulations
Administrative aspects
The operation of an apartment, reception hall or even a chalet is not subject to any particular professional status. You don't need to set up a company to rent out your property. All you need to do is comply with the applicable standards (***), and declare the rental for tax ...
6 Positioning the players
6.1 Segmentation
- Laura Z Organisation
- Label'Emotion LTD
- L'Amande & Co
- Ceremonize
- Cigales et Petits Fours
- Cassia Thomas Weddings
- Mariage dans l'Air
- Organsa Wedding Planner Paris
- GIACOMELLI - Wedding Planner France et Italie
- Corsica Wedding
- Les Demoiselles De Madame - Wedding Planner
- Atout Coeur Wedding
- Chrystelle Baudillon Events My Wedding Dreams
- Wedding and co
- Coup 2 Coeur events
- Wed'Love
- Events Musica Live Productions
- Elo'Events
- Moony Events
- Luna Events
- Les Noces de Chêne
- Rendez-vous pris
- Fanny Miller Events
- Léa Event Agency
- LS Events
- Superplanner Bordeaux
- Jardin d'Event
- Jules et moi
List of charts presented in this market study
- Countries that spend the most on weddings
- Number of weddings per year
- Number of PACS signed per year
- Average age at first marriage
- If you were planning a wedding, what would your budget be?
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The Wedding Planners market | France
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