Summary of our market study

The short-term forklift rental market in France is estimated at €250 and €300 million in sales.

The global forklift truck market is worth over $65 billion, with an annual growth rate of over 9%. Asia is driving market growth.

The main trends are the transition to intralogistics automation, the switch from rhermal to electric forklift trucks, and the growth of electric equipment with lithium batteries.

In France, the electric forklift segment is growing steadily, and a significant proportion of new forklifts are leased on long-term contracts (5 years).

The short-term rental market represents only a small part of the rental market dominated by long-term rental.

Demand for short-term rental mainly concerns forklift-trucks for public works and events companies. Long-term rental mainly concerns the industrial and logistics markets.

The market is driven by global equipment manufacturers, specialized rental companies and brand dealers.

Customers have come to appreciate the advantages of rental services, such as economic benefits, regulatory compliance, simplified logistics, immediate equipment availability and overall flexibility of equipment management.

The French forklift market is highly concentrated, with a few major manufacturers holding significant shares: the German groups Kion and Jungheinrich, the Japanese Toyota and Missubishi Logisnext, and the American Hyster Yale. Manufacturers distribute through integrated networks or networks of independent regional dealers.

Many general equipment rental companies include forklifts in their rental fleets.

In logistics, stackers are the most widespread manual or electric handling tools.

The most common forklift-trucks rented on a short-term basis are electric or internal combustion forklift-trucks, articulated forklift-trucks and rough-terrain forklift-trucks.

Market players

  • Groupe Kion, Fenwick-Linde and Still brands, market leader in France
  • Jungheinrich, specialized in logistics forklift-trucks
  • Logisnext, Caterpillar, Mitsubishi, Nissan, TCM brands
  • Hyster-Yale
  • Toyota
  • Aprolis, French and European leaders in the long and short-term rental sector
  • Manuloc, French specialist rental company
  • Kiloutou and Loxam, general rental companies
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Summary and extracts

1 Market overview

1.1 Presentation

The forklift market in France covers a set of machines  -often self-propelled - designed for lifting and transferring loads in factories and warehouses . This market is in fact one of the segments of the handling equipment market, mainly used in intralogistics and construction. Highly dependent on the economic situation, this market in France has experienced numerous shocks over the past two decades . Faced with declining sales in the 1990s, the major forklift manufacturers converted to rental . This trend continues today, with the development of new networks by the historical manufacturers. The growth drivers now seem to be on the side of automation of intralogistics -as evidenced by the many alliances between forklift manufacturers and robotics players- and electrical machines to the new French regulations.

Short-term rental should be understood as a period of time ranging from from one day to 12 months in general, but rental periods are flexible . The major manufacturers are therefore logically moving into short-term rental, in a market that already has major players such as Aprolis . Thus, Jungheinrich or Still also offer forklift rentals . The short-term rental service includes not only the rapid delivery of the rented equipment, but also the necessary technical and commercial support

Forklift rental is an extremely dynamic professional market. About It is estimated that 35,000 pieces of equipment of this type are rented in France every year and the market is held by about 35 companies ranging from small SMEs to global giants such as Nissan or Toyota. The market is relatively stable even though no overall statistics are available. The major groups are buzzing with mergers and acquisitions and partnerships, proof that the market is attracting interest 70 to 80% of new forklifts in France are in fact leased in the form of a long-term lease with a maintenance contract.  

The main markets for forklift trucks are industry, logistics, food processing and automotive Handling equipment refers to all machines and logistical tools used for the transport or support of loads requiring physical effort. Consequently, the market for the rental of handling equipment covers all services for the rental of forklift trucks, hand trucks, pallet trucks, etc

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