Summary of our market study
In France, the videoconferencing market is worth over $220 million.
The videoconferencing market experienced rapid growth in the wake of the COVID-19 pandemic. Worldwide, the market is worth over $16 billion, with an average annual growth rate of 10%.
64% of large US companies use Skype for Business and 72% of small businesses prefer Zoom, trends which also reflect the French market.
Service providers are aiming for higher resolution video calls, superior audio quality and greater interoperability to meet the needs of users on different platforms.
Trends in the French videoconferencing market
Videoconferencing has become an essential part of corporate communications, particularly in major business centers such as Paris. The French market is driven by global business operations, the rise of learning platforms and technology start-ups, and telehealth.
Three quarters of companies use video solutions in their activities. Human resources leads the way with around a third, and sales with just under 30%.
The trend towards remote working has made videoconferencing a key tool for operational efficiency.
Companies save money by reducing business travel.
High-quality video calls and ease of use are the key attributes users look for when choosing videoconferencing tools.
In terms of market offerings, options range from telepresence systems to desktop conferencing systems and room-based conferencing configurations.
Technological advances are reducing equipment costs and enhancing functionality. Innovations such as 360-degree cameras with omnidirectional microphones are driving the market forward.
Videoconferencing equipment ranges from $2,000 to $20,000 upfront, and $100 to $300 for monthly rentals.
The players in videoconferencing solutions
- Cisco - renowned for its comprehensive range of videoconferencing solutions, including the Cisco WebEx platform.
- Polycom - A videoconferencing veteran
- Zoom revolutionized the industry with its user-friendly, software-only approach.
- Google has incorporated videoconferencing into its ecosystem
- Skype (owned by Microsoft) - Pioneer of cross-border connectivity
- Lifesize - Driving innovation in videoconferencing
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Summary and extracts
1 Market summary
1.1 Definition and Introduction
Videoconferencing is defined as a remote conference where video and audio equipment enable the interaction between two or more individuals remotely. The service is often used to interact from different parts of the globe in order to reduce costs related to travelling, but also to improve collaboration between users and therefore an organization's productivity.
Videoconferencing first appeared in 1954 in Brussels during the Universal Exhibition, on an experimental basis. However, its' use in companies and organizations did not really develop until the early technological advances (increased bandwidth, better video quality and speed...) in the 1990s and 2000s which also lowered usage costs.
The global market is growing strongly in parallel to trends such as tele-working and increased global business exposure. In France, the market is mature, nevertheless demonstrating positive growth.
COVID-19 has disrupted the videoconferencing industry, and a section in this report is dedicated to its' effects. In general, the industry has been boosted by the global pandemic.
Finally, market trends include a shift towards cloud services, which enables wider accessibility and connectivity.
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the videoconferencing market | France
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