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Summary of our market study
The dance market is part of the French health and fitness sector, estimated at around 500 million euros.
Dance is the eighth favorite sport of the French, with 17% of the population taking part. The number of people practicing dance has doubled to almost 11 million. Some 3.25 million people are regular dancers, and 2 million are enrolled in dance classes.
During the pandemic, the market shifted to online and distance dance lessons.
The French Dance Federation (FFD) has over 85,000 members.
Country dancing has enjoyed remarkable success, with some 4 million practitioners. Fitness and dance studios generally offer salsa and zumba classes.
TV shows like "Dancing with the Stars" and video games like "Just Dance" have influenced young people, fuelling dance culture in France.
Players in the French dance instruction market
- Le Ballet de l'Opéra national de Paris: A beacon of classical dance, the Paris Opera Ballet is a prestigious institution not only in France, but worldwide.
- Conservatoire national supérieur de danse de Paris
- Marseille National Ballet
- Center de danse Chorea, CCL Bihorel, The SCC School
- Basic-fit and The Fitness Apartment: These modern fitness clubs have integrated dance into their programs
- ZumbaFrance
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Summary and extracts
1 Market overview
1.1 Definition and scope of the study
Dance is considered a sport, an art and a hobby. It can be practised professionally or as an amateur, which of course greatly varies the training and lesson times involved. In France, there are currently around 11,000 professional dancers and 97,000 licensed dancers. In reality, there are many more dancers in France, since amateur dance lessons can be given à la carte, without prior license or registration.
Different types of dance exist in France and are grouped into different segments:
- Artistic dance (hiphop, contemporary dance, jazz dance, modern dance, classical dance)
- Sport dance (Latin dances, 10 dances, etc.)
- Rock dance (acrobatic rock, boogie woogie, lindy hop, etc.)
- Country dance (couple and line)
- Leisure and social dances (Argentine tango, salsa, world dances)
- Pole dancing
In this study, we will focus on dance schools, divided into two categories:
- professional schools
- amateur schools
The dance school market is highly fragmented, and there are many different structures for teaching dance, which we will describe in greater detail later in this study.
Dance is generally taught in dance schools, but also by private tutors in institutions such as the Maisons de la Jeunesse et de la Culture in France, gyms or private coaches.
Dance has enjoyed growing success over the last ten years, with the number of members doubling between 2008 and 2022 . However, the Covid-19 crisis has had a major impact on the industry, with most dance halls having to close for most of 2020, which may have led to a boom in online and outdoor dance classes. However, the impact of Covid was largely offset by the impressive increase in the number of dance licenses in 2022 (+39%), which continued to rise in 2023.
1.2 The French market for dance lessons
The difficulty of the market is that there's a wide range of dance classes on offer in France, and taking dance classes doesn't mean taking dance classes.
in France, for example, there are around :
around **,*** professional dancers in France(***) between *.* million and *.** million regular or occasional dancers in ****(***) Nearly ***** French Dance ...
2 Demand analysis
2.1 Dance practice in France
In December ****, the INJEP (***) published its annual sports barometer, providing valuable information on French sporting habits. In ****, **% of French people aged ** and over said they practiced a sport on a regular basis, and **% on an occasional basis. These figures have remained relatively stable over the years.
Year-round sports participation rate France, ...
2.2 Profile of French Dance Federation members: number, age and gender
While the number of licenses issued by the FFD (***) was rising steadily before ****, with *% growth between **** and ****, it has been severely impacted by the health crisis. As a result, the number of licenses issued by the FFD fell by almost **% between **** and ****, and has still not returned to its pre-crisis level. ...
2.3 Where do you find the most licensees in France?
The map below shows the distribution of dance licenses granted in mainland France in ****: overall, dance is more popular in the southern half of the country.
Source: ****
However, this distribution must also take into account the population of these regions (***), which gives an average rate of licenses per *,*** inhabitants. The table ...
2.4 Why dance?
An example of the reasons for taking up dance:[***]
The practice of dance is less passed down from generation to generation, which explains the boom in dance clubs in France in the age of the virtual, dances that create physical proximity - such as Argentine tango or couple dances, for example ...
2.5 Focus on demand trends
*/ Country dancing has enjoyed great success in France in recent years: no fewer than * million people have already practiced or are practicing this dance in clubs or associations in **** - particularly among the working classes. In fact, the number of dancers is *.* times higher in the working classes than in the ...
3 Market structure
3.1 Segmentation and player dynamics
According to Francebleu, there were **,*** dance schools in France in ****, including *,*** affiliated to the FFD, i.e. around *% of all schools. In ****, there were *,*** clubs or EPAs affiliated to the FFD. It was very difficult to find information on the number of private dance schools today. There are many different types ...
3.2 FFD-affiliated dance clubs
INJEP reports on the number of clubs affiliated to the French Dance Federation: there will be *,*** in **** in France, **% more than in **** .
Number of clubs affiliated to the FFD France, ****, in number of clubs Source: ****
The drop in the number of FFD-affiliated clubs observed in **** stems from a general decline in ...
3.3 The emergence of dance fitness and line dancing
The dance - fitness market:
There will be over *,*** fitness clubs in France by **** [***], with Orange Bleue, Keep Cool and Basic-Fit leading the way.
Source: ****
The average price of a gym membership is €** per month, but dance classes may be offered as an optional extra.
The main classes offered are freestyle, ...
4 Offer analysis
4.1 Typology of dance centers in France and associated prices
There are different categories of professional dance schools: CNSMDs (***): Paris and Lyon Écoles supérieures de danse sous statut associatif, under State control Other public establishments: Opéra national de Pairs dance school, CND (***) Regional (***), departmental, communal and inter-communal conservatories also provide basic training for future dance professionals. [***] Here are the ...
4.2 Different types of dance in France
According to the Fédération Française de Danse, there are several different types of dance (***) - virtually all of which are available in dance classes.
Artistic dance: ballet, contemporary and jazz. Since ****, the law on dance teaching has regulated ballet, contemporary and jazz, requiring teachers to hold a state ...
4.3 The emergence of digital coaches and mobile applications
Recent technological developments have spawned an explosion in fitness and dance gadgets(***), equipped with GPS chips for more precise distance tracking. These digital advances enable customers to monitor their heart rate, blood pressure and number of calories lost.
What's more, dance apps and video games are encouraging young people to take ...
5 Regulations
5.1 Schools and teachers are subject to certain rules
Dance teaching establishments must comply with a certain number of rules, as must their teachers, who must meet certain professional qualification requirements. [***]
Rules concerning teachers
A dance teaching establishment may only employ dance teachers with recognized qualifications or experience. To prove this, the teacher may hold various diplomas:
State diploma (***) Recognition ...
6 Companies
6.1 Segmentation
- Ballet de l’Opéra National de Paris
- Conservatoire National Supérieur de Danse de Paris
- Ballet National de Marseille
- Centre Choréa Danse
- CCL (Carrefour Culture et Loisirs) Bihorel
- L’école du CCN (Centre Chorégraphique National)
- Ecole de Danse Cannes-Mougins Rosella Hightower
- Atelier Chorégraphique
- Le centre des arts vivants de Paris
- Zumba Fitness France
- Repetto
- L'école du CCN (Centre Chorégraphique National)
List of charts presented in this market study
- Year-round sports participation rate
- First and second reasons for practising sport
- Household sports expenditure
- Breakdown of male and female sports enthusiasts
- Percentage of the population taking part in fitness and gymnastics activities
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the dance school market | France
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