Summary of our market study
The global shrimp market has seen an upward trend in production and demand, with aquaculture accounting for over 60% of global shrimp production. Despite facing the challenges of the COVID-19 health crisis, Spain's shrimp market showed resilience, with a full recovery expected in 2021, indicating a sharp recovery from the pre-crisis situation. By 2023, shrimp consumers are increasingly focused on hygiene measures and environmental sustainability in production and fishing. In Spain, shrimp fishing continued to grow in value, reaching €147.8 million in 2021, and Spain ranked as the world's 9th largest shrimp exporter in the same year.
Shrimp imports and exports in Spain reached €1,337 million and €426 million, respectively, in 2021. However, in 2022, there was a noticeable decline of 12% and 11% in imports and exports, respectively. The primary shrimp production regions in Spain are the Mediterranean and the Eastern Central Atlantic, with shrimp being one of the most expensive seafood, averaging €11.49 per kilo. Distribution channels are concentrated in supermarkets, fishmongers, and hypermarkets, with a significant share of frozen shrimp sales.
Shrimp Consumption in Spain: A Resilient Market with Growing Demand
Spain has a long-standing cultural affinity for seafood, and shrimp is particularly favored among its citizens, making it the top shellfish choice in the country. The latest figures point to an upward trend in shrimp consumption, with Spaniards consuming approximately 90 million kilograms in 2021, marking a 7% rise over two years. This resilience is noteworthy, especially considering the minimal impact of the health crisis on consumption patterns. Per capita, the average Spaniard consumes nearly 2 kilograms of shrimp annually, showcasing a robust demand for this seafood. Interestingly, while there's been a notable decline in the consumption of cold-water shrimp in favor of warm or tropical varieties, canned shellfish consumption has seen a downward slope, with the average person consuming between 6 and 7 kilograms per year in 2021. Despite these shifts, shrimp remains the most consumed shellfish in Spain, surpassing squid, mussels, and clams, which suggests that consumer preferences are leaning towards fresh or frozen shrimp options. Mapping out Spain's geographical consumption landscape, it is evident that communities with coastal access like Andalusia, Catalonia, Valencia, and Galicia lead in seafood intake.
Moreover, there is a correlation between a community's wealth and its seafood consumption levels, with Madrid emerging as one of the highest shrimp-consuming regions. The unwavering demand for shrimp in Spain can be attributed to its recognized health benefits, as shrimp is known for being a high-protein, low-fat, and low-calorie food source that is also rich in vital nutrients. Such dietary advantages are driving consumers towards shrimp as an alternative to other protein-rich foods. Within Spain's market framework, the Mediterranean region is the dominant catch area, accounting for 32% of the total shrimp catches by weight in 2021. However, the industry has been contending with challenges such as an aging fleet and a decline in the number of vessels and jobs, emphasizing a need for revitalization to maintain shrimp supply. In terms of market structure, companies like Nueva Pescanova lead the way, posting sales figures in the ballpark of 1 billion euros. This highlights a concentrated and competitive market, with a few key players dominating sales and production operations. On the price front, shrimps and langoustines are among the pricier seafood options in Spain, fetching an average of around 11 euros per kilogram, albeit with significant fluctuations based on season and type.
Key Players in the Spanish Shrimp Market Landscape
Navigating the vibrant waters of the Spanish shrimp market, we encounter several notable entities that have cast their nets wide, establishing themselves as integral parts of the industry. These companies have diversified their offerings to cater to the growing demand for shrimp across Spain, bringing both fresh and frozen crustaceans to the tables of seafood aficionados.
- Nueva Pescanova stands tall as a titan among the ranks, with a global footprint that has made it a household name in the seafood domain. Their expertise encompasses the entire spectrum of seafood processing, from the nurturing pools of aquaculture to the expansive depths of the ocean.
- Grupo Ibérica de Congelado freezes time with their virtuosity in preserving the ocean's bounty. They have mastered the art of flash-freezing seafood, locking in freshness and flavor that is unrivaled, catered to both end consumers and bustling kitchens of the foodservice industry.
- Grupo Profand holds its anchor deeply rooted in the history and tradition of Spanish seafood. With an array of offerings that span across various fish and seafood products, they've built a bridge between the old ways of local fishing and the modern dynamics of international distribution.
- Jealsa Corporation, synonymous with the art of canning, tells a story with every tin they seal. With longevity and convenience at its core, their delectable canned shrimp creations have traversed the globe, gracing the pantries of those who covet the taste of the ocean in its most enduring form.
- Congalsa, like a sculptor with ice, brings an element of creativity to the frozen seafood sector. Their range of enthralling shrimp products stand as frozen sentinels, ready to awaken at the call of the culinary muse.
- La Sirena strides as a behemoth in the frozen food supermarket landscape, providing an odyssey through their aisles where one can find a trove of sea treasures, including an array of shrimps that promise convenience without compromising on taste.
- Lastly, Iglo, with its globally recognized brand, paints a picture of the ocean's offerings through its selection of frozen fish products. Shrimp from Iglo is more than just food; it's an expression of the company's commitment to quality and sustainability, inviting consumers on a journey of responsible indulgence.
Together, these players create a mosaic of the Spanish shrimp market, each contributing its distinct flavors and strengths, bonding over a shared love for the sea’s cherished crustaceans.
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Summary and extracts
1 Market overview
1.1 Definition and presentation
A distinction can be made between small shrimps of between 3 and 5 cm, known as "camarones", shrimps of between 5 and 10 cm, known as "gambas", and those of over 12 cm, known as "langostinas". In the Mediterranean, shrimp are mainly represented by three species: the red shrimp, the purple shrimp and the white shrimp. These are certainly the most economically important species.
Global shrimp catches have increased dramatically over the last decade, due to the spread of more massive and efficient "industrial" fisheries. Between 2010 and 2019, they increased by 74%. The production method most widely used in this market is aquaculture. This method often involves family farms producing shrimp and selling it to local wholesalers, who then distribute it internationally. Today, aquaculture accounts for over 60% of the world's shrimp production, but only a small proportion of Spanish production. According to the European Commission, per capita shrimp consumption in Europe is 1.56 kilos per year.
In Spain, the shrimp market was ultimately little affected by the health crisis, with full recovery expected in 2021, up sharply on the pre-crisis situation. By 2023, shrimp consumers are calling for stricter hygiene measures and greater respect for the environment in shrimp production and fishing.
1.2 The global shrimp market
Global shrimp production is constantly on the rise, driven by ever-increasing demand: between **** and ****, it increased by **.*%. Estimates for **** are close to ** million tonnes. [***]
Global shrimp production trends World, ****-****, million tonnes Source: ****
Most of this production takes place in Asia (***).
The most common production method is aquaculture. These are often family-run operations that produce shrimp and resell them to wholesalers in their region, who then distribute them internationally. Today, shrimp aquaculture accounts for over **% of global production. [***]
Evolution of world shrimp production by production method world, ****-****, million tonnes Source: ****
Assuming that the value of aquaculture shrimp tonnage is the same as that of fished shrimp, it is possible to estimate the global shrimp market at **.* billion euros in ****, with an average annual growth rate of *.*%.[***]
Evolution of shrimp market size World, ****-****, US$ billion Source: ****
1.3 The Spanish shrimp market
The Spaniards are historic consumers of fish and shellfish, particularly shrimp. Spain benefits from a large EEZ (***) of over one million km*, which provides it with extensive fishery resources, including shrimp.
The shellfish market in Spain :
Value of shellfish fishing Spain, ****-****, in millions of euros Source: ****
In value terms, shellfish fishing in Spain has been on the rise in recent years, reaching ***.* million euros in ****.
The shrimp market in Spain :
Value of shrimp fishing Spain, ****-****, in millions of euros Source: MAPA Shrimp fishing has also been on the rise in recent years. There is a **% increase in value between **** and ****, reaching ***.* million euros in ****. In the end, the shrimp-fishing business was little affected by the covid-** health crisis. Please note that the figures below correspond to the value of direct shrimp sales by Spanish fishermen and not by distributors, the latter being much higher. It should also be noted that the above figures only take into account fishing and not aquaculture, which represents only a tiny fraction of procuction in Spain (***).
According to UN Comtrade, Spain will be the world's *th largest shrimp exporter in **** (***).
1.4 Shrimp imports and exports
Frozen shrimps are the most exported : Exports by product type Spain, ****, in Source: Frozen shrimps account for **.*% of Spain's exports by value in ****, mainly due to transport. Frozen shrimp also make up the vast majority of Spanish imports (***).
Trends in shrimp imports and exports :
Shrimp imports and exports Spain, ****-****, in millions of euros Source: ****
In ****, shrimp imports and exports reached record levels: frozen shrimp imports amounted to *,*** million euros and exports to *** million euros . There was a drop in trade during the sanitary crisis, but trade resumed in ****. In ****, shrimp imports and exports are down (***).
Spain's main partners for shrimp imports and exports : Export destinations Spain, ****, % of total Source: UN Comtrade Spain mainly exports shrimp to the European Union: Italy, Portugal and France are the main destinations for shrimp exports. Import origin France, ****, in Source: UN Comtrade Shrimp imports come mainly from Latin America, Asia, the Maghreb and Africa.
2 Demand analysis
2.1 Strong demand for shrimp in Spain
A return to demand for shrimp : Shrimp and langoustine consumption trends in Spain Spain, ****, in millions of kg Source: MAPA After a decline in shrimp consumption between **** and ****, we have seen a return to rising consumption in recent years, with almost the same levels of consumption as in ****. In ****, Spaniards consumed **.** million kg of shrimp and prawns, a figure up *% in two years. In the end, the health crisis had little impact on shrimp and langoustine consumption.
Shrimp is the most widely consumed shellfish:
Shellfish consumption Spain, ****, in mkg
Shrimp is the most consumed shellfish in Spain in ****, ahead of squid (***).
2.2 Consumer profiles and habits
Average quantity of shrimp consumed by a Spaniard :
Shrimp consumption per person Spain, ****-****, in kg Source: ****
in ****, the average Spaniard will consume *.** kilos of shrimp per year. We also note that the health crisis has not altered the average shrimp consumption of Spaniards.
Lower consumption of cold-water shrimp :
Consumption of cold-water shrimp and langoustine Spain, ****-****, in millions of kg Source: ****
One of the trends of recent years has been a decline in consumption of cold-water shrimp, in favor of a preference for warm or tropical waters.
A downward trend in the consumption of canned shellfish:
Per capita consumption of canned crustaceans, mollusks and shellfish Spain, ****, in kg Source: MAPA Another trend is the decline in consumption of canned shellfish: on average, a person consumed *.** kg per year in ****, compared with *.** kg in ****.
Demand drivers:
The shrimp market is driven by a variety of factors that have boosted demand and production in recent years. The main drivers of demand are the health benefits of shrimp, the adoption of new environmentally-friendly production techniques, and the convenience of this type of seafood compared with other protein-rich foods.
Health benefits:
Shrimps are becoming increasingly popular with consumers due to their high nutritional value ...
2.3 Geographical distribution of shrimp consumption in Spain
Source: ****
Shrimp consumption in Spain is highly uneven across the autonomous communities. First of all, autonomous communities with access to the sea are those that consume the most seafood. Andalusia, Catalonia, Valencia and Galicia are among the communities with the highest seafood consumption. There is also a correlation with the wealth of the autonomous communities: the richer they are, the more seafood is consumed, as it is a fairly expensive product. The community of Madrid, for example, is one of those that consumes the most seafood.
3 Market structure
3.1 Value chain
An overview of the market value chain is summarized below.
3.2 Aquaculture, a small part of production
The production cycle :
The first stage in the value chain is the production cycle that takes place in aquaculture establishments
The cycle has been illustrated by the FAO and is presented below. Shrimp are grown in a tank and fed until they reach maturity. Fertilization takes place outdoors, and the eggs are then separated until they hatch. The new shrimp are in turn grown in a larval rearing tank and harvested when mature.
Shrimp production cycle
Source: ****
Number of aquaculture facilities :
Number of aquaculture facilities Spain, ****-****, in numbers Source: ****
The number of aquaculture establishments in Spain is declining slightly, from *,*** establishments in **** to *,*** in ****
Shellfish production in aquaculture in Spain :
Shrimp production value by aquaculture Spain, ****-****, in thousands of euros Source: MAPA Shrimp production reached *.* million euros in **** (***) aquaculture.
3.3 Sector organization
Shrimp catch areas :
Quantity of shrimp caught by region Spain, ****, in Source: ****
The Mediterranean is the leading shrimp catching area in Spain in **** (***).
Jobs in the sector :
Marine fishing jobs Spain, ****, in thousands Source: ****
The number of jobs in the sector is falling. Spain's fishing industry suffers from a lack of attractiveness, despite the large number of vacancies available.
The Spanish fishing fleet :
Evolution of the Spanish fleet Spain, ****-****, in units Source: ****
Spain's fishing fleet comprises **** vessels, making it the largest in Europe. However, the fleet is gradually aging, and the number of vessels is declining.
Number of vessels by region Spain, ****, in units Source: ****
The six regions with fishing vessels, since they have access to the sea, are Andalusia, the Canary Islands, Catalonia, the Valencia region, Cantabria and Ceuta. Andalusia has the highest number of boats (***).
3.4 The main companies
Main companies in the sector :
Source: ****
Sales figures for the main companies in the frozen fish and seafood industry Spain, ****, in millions of euros Source: ****
In terms of sales, the market leader is Nueva Pescanova, with sales of over €* billion in ****. Pescnova is also the leader in aquaculture in Spain.
3.5 Distribution
Main distribution channels :
Distribution of fish sales Spain, ****, % of sales Source: ****
The main distribution channels for fish and seafood products in Spain are supermarkets, fishmongers and hypermarkets. Supermarkets will account for **.*% of sales by value in Spain in ****, and fishmongers for just **.*%. It should be noted that for shrimps, the share of supermarkets in distribution is even higher, given that the majority of shrimps consumed are frozen. In the case of shrimps, distributors specializing in frozen products also play an important role.
4 Offer analysis
4.1 Composition of the offer
The most common shrimp species in the national seas are :
Purple shrimp, Parapenaeus longirostris. Available all year round, but with a higher seasonality between November and June. It generally lives at great depths in all areas of the Mediterranean and also along the coasts of the Atlantic Ocean. It has a soft pink-orange color and is distinguished from other species by the presence of a characteristic "tooth" on its carapace. Its size is around **-** cm. The Mediterranean langoustine, Melicertus kerathurus, has a whitish to pinkish-gray coloration, alternating reddish-brown bands on the carapace and abdominal segments with dark spots. It has the same seasonality as the pink shrimp and is found in the Mediterranean and parts of the Atlantic coast. It has an oriental "relative", also called "tiger shrimp", Marsupenaeus japonicus, which has similar characteristics and can also be farmed in the country. Both species reach a larger size than the pink shrimp, which can be around ** cm. The red shrimp, Aristaeomorpha foliacea, is medium-sized and has a robust shell. Its color is a velvety dark red. It can reach a maximum size of around ** cm. It is commonly found in the Mediterranean and eastern Atlantic and, because of its similarity, ...
4.2 Prices
Average prices :
Average selling price per kilogram Spain, ****, in euros Source: ****
The average price of shrimps and langoustines is **.** euros per kilo. This makes them the most expensive seafood, ahead of squid, clams and mussels, which are the least expensive.
Prices for different shrimp species :
Prices at Corte Inglés in April ****:
Source: ****
Note that shrimp prices at El Corte Inglés are higher than average prices in Spain.
Highly volatile prices that vary according to the season:
During the Nöel period, prawn prices rose by ***% in December **** in just ** days! Scampi prices doubled. [***]
5 Regulations
5.1 Legislation
Spanish legislation:
The Spanish Fisheries Act, also known as the Ley de Pesca Marítima del Estado, is the main legislation governing fishing activities in Spanish waters. The law establishes principles and guidelines for the conservation, management and sustainable exploitation of marine resources, including shrimp. The Spanish government, through the Ministry of Agriculture, Fisheries and Food, is responsible for implementing and enforcing the Fisheries Act.
The Fishing Law is complemented by several regulations and decrees that establish specific rules for shrimp fishing. For example, Royal Decree ***/**** regulates fishing activities for deepwater shrimp (***) in Spanish waters. This decree sets minimum size limits, specifications for fishing gear and catch quotas for deepwater shrimp.
European legislation:
The European Union's Common Fisheries Policy (***) also applies to shrimp fishing in Spain. The CFP aims to ensure the sustainable management of fisheries resources in EU waters, and to promote the economic and social well-being of fishing communities. The CFP lays down rules for fishing activities, including the establishment of total allowable catches, fishing quotas and technical measures to protect marine ecosystems and promote sustainable fishing practices.
Autonomous community regulations :
In addition to the above regulations, there may be regional regulations and policies that apply to shrimp fishing ...
6 Positioning the players
6.1 Player segmentation
- Pescanova 3
- Grupo Profand
- Grupo Jealsa Rianxeira
- La Sirena
- Congalsa
- Grupo Ibérica de Congelados
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