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Summary and extracts

1 Market overview

1.1 Definition and scope of study

The fish distribution market covers the consumption and sale of seafood products, and is dominated by a few large wholesalers who supply several thousand retailers.

Fish consumption is rising sharply worldwide, partly as a result of increased production, but also thanks to other factors such as improved distribution channels.

According to data from the European Commission, Portugal has the third highest per capita seafood consumption in the world, just behind Norway and South Korea. Current seafood consumption habits are linked to geographical, cultural, historical and political factors. Portuguese seafood consumption is characterized by a wide diversity of species and preparation methods, in comparison with other European countries. Cod (salted and dried) does not exist in Portuguese waters, but due to several historical and cultural factors, it has become the main species in Portuguese seafood consumption, accounting for around 38% of national seafood demand. [Jornal da Economia do Mar]

Today, Portugal stands out as the main consumer of fishery and aquaculture products in the EU andand is ranked 8th in the EU for fisheries production and 14th for aquaculture production. (EUMOFA )

The shrimp market in Portugal has undergone significant change in recent years, with an increase in imports and a drop in exports. Indeed, according to a study by EUMOFA, Portugal is set to become the 14th largest shrimp importer in the world by 2026 .

1.2 The global shrimp market is booming

Global shrimp production is growing fast. Between **** and ****, total shrimp production (***) rose by **%, reaching **,*** thousand tonnes in ****.[***] The following graph shows that aquaculture production is greater than the volume of shrimp caught. By ****, aquaculture production will account for **% of total production. Shrimp is often produced by family farms and sold to ...

1.3 Shrimp market size in Portugal

at the time of writing, there is no market size for shrimp in Portugal. We can, however, propose a range for estimating this market by drawing a parallel between Portuguese shrimp consumption and that of the Spanish and French.

Spaniards consume an average of *.** kilograms of shrimp per year[***].

Assuming that ...

1.4 Shrimp imports and exports

In ****, Portugal ranked *th in the EU-** for fisheries production and **th for aquaculture production, according to a study by EUMOFA. Portuguese fisheries and aquaculture production accounts for *% of European catches (***). In all, Portugal accounts for *% of European fishery and aquaculture production and *.**% of world production. Here is a breakdown of ...

2 Demand analysis

2.1 Consumers' main purchasing criteria

According to EUMOFA and national estimates,portugal stands out as the main consumer of fishery and aquaculture products in the EU. Seafood consumption Europe, ****, in kg/person/year Source: EUMOFA This position was confirmed in ****, although apparent consumption was down on ****. In contrast to the negative trend at EU level, some ...

2.2 Shrimp market demand drivers

The shrimp market is driven by a variety of factors that have boosted demand and production in recent years. The main drivers of demand are the health benefits of shrimp, the adoption of new environmentally-friendly production techniques and the convenience of this type of seafood compared to other protein-rich foods.

Health ...

2.3 A rollercoaster ride for European consumption

Shrimp consumption is largely dependent on supplies from Ecuador, India, Vietnam, Thailand, Indonesia, Argentina and Greenland.

European shrimp consumption trends European Union, ****-****, in kg per capita Source: ****

After reaching a decadepeak of *.** kg LWE per capita in **** , apparent shrimp consumption in the EU remained below *.* kg LWE per capita in ...

2.4 A Portuguese preference for wild produce

In Europe, more than half (***) of the products covered by GI/STG are wild products, and the remaining **% are farmed products, according to EUMOFA.

Types of EU quality products in the seafood sector European Union, ****, in Source: EUMOFA Almost half (***) refer only to processed products. A further **% of denominations cover both ...

3 Market structure

3.1 Market organization and dynamics

An overview of the market value chain is summarized below.

3.2 Portuguese production on the decline

In ****, Portugal ranked *th in the EU-** for fish production and **th for aquaculture production, according to a study by EUMOFA.

However, according to Eurostat data, shrimp catches in the Mediterranean, Black Sea and Indian Ocean have fallen sharply in recent years. This trend is partly due to the covid-** pandemic ...

3.3 Shrimp through cookers and wholesalers

Consumers' preferred distribution channels Portugal, EU, **** in Source: ****

Portuguese consumers are more likely to buy their seafood directly from supermarkets/grocers or fishmongers. This is also the case for European consumers, but they are more likely to use other channels, such as buying from the fisherman or at the market.

3.4 The seafood canning industry in Portugal

the increase in imports of shrimps and other seafood products in recent years goes hand in hand with two other changes in this market: the increase in product processing and preservation, and retailing.

Revenues of the "fish and shellfish processing and preservation" industry in Portugal ****-**** ¨Portugal, ****-****, in millions of ...

4 Offer analysis

4.1 Shrimp sold in many forms

In Europe, there are * main types of shrimp on the market and others that are less represented:

According to EUMOFA data, EU shellfish imports showed a slight but steady decline from **** to ****, before reaching a ten-year peak in ****, with a nominal value of *.** billion euros and ***,*** tons.

Shrimps account for over ...

4.2 Prices that vary according to time of year and geographical location

The price of a kilogram of shrimp in Portugal has changed over the last ten years, but the price has never risen or fallen by more than €*.** in ten years. These variations are very frequent, but rarely very significant, as the evolution is rather constant and progressive and follows the evolution ...

4.3 A high concentration of first-time sales locations

First sales refer to fish sold or registered at an auction center or to registered buyers or producer organizations (***). First sales may differ from landings, as first sales do not cover fish landed by vessels belonging to processors or direct sales to processors.

The top three sales outlets in Portugal accounted ...

5 Regulations

5.1 Regulatory issues related to shrimp size

Here are some fishing and management measures for some of the main shrimp species in Portugal:

Regarding the marketing of these products, according to the ASAE (***), crustaceans may be marketed live or frozen, with the exception of shrimps, which must be frozen. The ASAE suggests that one way of checking the ...

6 Positioning the players

6.1 Segmentation

  • Pingo Doce
  • Continente
  • Pescanova
  • Congelados Moreira

List of charts presented in this market study

  • Trends in the size of the shrimp market
  • Trends in shrimp fishing and production
  • Share of global shrimp production
  • Main shrimp-producing countries (aquaculture)
  • Main shrimp-producing countries (fishing)
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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Pingo Doce
Continente
Pescanova
Congelados Moreira

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