The pistachio market - France (2023)

The global pistachio market, valued at $3,907.07 million in 2021, is expected to grow at a CAGR of 3.7%, reaching $5,282.52 million in 2029. Despite an overall upward trend in production, a downward trend is observed from 2020 onwards. The United States and Iran have historically dominated production, accounting for over 70% of supply, with growing areas, particularly in California. European production is also on the rise, led by Italy and Spain. However, French imports and consumption have halved over the last decade, indicating a general decline. Regulations, notably those introduced by European customs in May 2020, have favored imports from neighboring countries. The Covid-19 pandemic affected distribution channels and prices, but was mitigated by increased purchases of aperitif products in supermarkets. Despite these challenges, there is a growing trend towards organic and "Made in France" products in the French market, indicating potential for future growth and changes in consumer preferences.

Diminishing appetite for pistachios in France

Looking at trends in the French pistachio market, it's clear that the once robust appetite for this nut-based snack is contracting. Consumption rates have fallen considerably over the past decade: national consumption has dropped to around 5,000 to 6,000 tonnes in recent years.

This decline is in line with the downward trajectory of imports, which have also almost halved over the period 2010-2020. Affordability seems to be a major obstacle to consumption in France. As pistachios are the most expensive of the nut family, French consumers see their purchasing capacity reduced due to financial constraints. In addition, growing awareness of health issues and the trend towards local and organic products could also redirect consumer preferences towards other nuts. In comparison, almond consumption has increased, probably due to a combination of more accessible prices and the convenience of not having to shell them.

Interestingly, per capita pistachio consumption has also fallen in recent years. as we approach the end of the decade, annual per capita consumption is hovering around figures below one kilogram. This is in stark contrast to earlier periods, when pistachios were a more important part of the French diet.

Despite the general decline in demand, the pistachio market in France is experiencing some moments of heightened interest, particularly during festive periods. This suggests that, even if overall consumption is declining, pistachios still occupy a place in French cultural and culinary events, probably due to their traditional use as an appetizer and pastry ingredient. Looking at the bigger picture, including the trend towards organic foods, optimism is the order of the day.

This sentiment is reinforced by renewed interest in the revival of pistachio cultivation in France, which could potentially reshape the domestic market in the years ahead. With production set to begin in earnest from 2024, the emphasis on Made in France and organic pistachios could potentially reverse the current downward trend.

In short, despite the pressing challenge of declining consumption and high prices, the French pistachio market is at a crossroads, with opportunities for resurgence thanks to strategic shifts in favor of local production and organic offerings. As such, current consumption stands at a modest but potentially pivotal moment in the history of the French pistachio market.

Key players shaping the global pistachio market

In the diverse and dynamic landscape of the global pistachio market, a few notable companies have stamped their authority and influence through consistent quality, innovative practices and strong distribution networks. These players, hailing from the four corners of the globe, have helped shape the trajectory of the pistachio industry and have positioned themselves as leaders in this specialized market. Let's explore the unique profiles of these key market players.

• Wonderful pistachios and almonds

Part of The Wonderful Company, Wonderful Pistachios & Almonds is one of the world's largest producers and processors of almonds and pistachios. Located in California's Central Valley, the company prides itself on sustainable farming practices and a vertically integrated business model that guarantees strict quality control from farm to fork. Known for its popular "Get Crackin'" advertising campaigns, Wonderful Pistachios has become a household name synonymous with quality nuts.

• Setton Pistachio from Terra Bella, Inc.

Setton Pistachio, another Californian giant, is a family-run business that has grown from a small pistachio farm into one of America's leading pistachio processors and traders. Its commitment to quality through state-of-the-art processing techniques and attention to the nutrition and health benefits of pistachios have earned it a solid reputation in the industry.

• Paramount Farms

Paramount Farms is one of the world's largest commercial producers of pistachios and almonds. also based in California, Paramount Farms has a vast, highly productive operation, benefiting from the state's best agricultural conditions. It has played a key role in the growth of pistachio consumption in the US market and beyond.

• Germack Pistachio

Company Founded in Detroit, Michigan, Germack Pistachio Company is one of the oldest pistachio roasters in the United States. A rich history and commitment to quality have enabled Germack to ride the waves of market change while retaining a loyal customer base. Its pistachios are renowned for their flavor and freshness, and are offered in a variety of innovative blends and flavors.

• Keenan Farms

Keenan Farms, one of the largest pistachio processors in the United States, has carved out a niche for itself by prioritizing quality and consistency. The company's expertise in harvesting, processing and packaging enables it to deliver a superior product that meets consumer expectations, ensuring its reputable position in the market.

Inforamtion

• Number of pages : ~ 40 pages
• Format : Digital and PDF versions
• Last update : 21/12/2023

Summary and extracts

List of charts presented in this market study

• Pistachio-producing countries
• Harvested area
• Consumption by country
• Sales trends in the pistachio market (projection)
• Pistachio production
• Pourcentage d'entreprises du secteur commercialisant tel produit
• Différents segments de la production mondiale de noix
• Production Mondiale de pistaches
• Pistachio imports by major market players
• Pistachio consumption
• Pistachio consumption per head
• Trends in per capita consumption of the main dried fruits in France
• Market share in value of dried fruit categories
• Fluctuations in searches for "Pistache" on Google
• France's favorite ice cream flavor
• "Which of the following products do you think makes the ideal aperitif?"
• France's favorite chewy aperitifs
• Trends in organic consumption in France
• Evolution of the percentage of organic food preferences
• French preferences for Made in France
• Evolution of pistachio supply value
• Sales of dried fruit and seeds by distribution channel
• What consumers want to do in the future
• Bulk buyers' favourite products
• Advantages of buying products in bulk
• More responsible eating: what the French say
• Organic consumption trends in France by distribution channel
• Trends in French sugar consumption (table sugar (lump or powder) + sugar added to sweet products)
• Proportion of sugar consumed