Summary of our market study
The French dried fruit market is valued at 700million euros
The global dried fruit market mainly comprises peanuts, almonds, raisins, pistachios, walnuts, dates, cashews and hazelnuts. Around 56 million tonnes of nuts and dried fruit are produced worldwide
The French domestic market is relatively stable. Private labels down slightly
France is best known for its prunes, of which 30% of production is exported, and walnuts, of which between 45,000 and 55,000 tonnes are produced.
Health benefits have been one of the main drivers of dried fruit consumption in France. Packed with vitamins, nutrients and essential lipids, dried fruits, like nuts and seeds, are increasingly appreciated for their energizing and satiating effects.
What's more, studies have shown a potential link between regular consumption of dried fruit and a reduced risk of certain types of cancer. As a result, the French are incorporating dried fruit into their diet, not only as a source of energy for sporting activities, but also as a preventive measure in the event of health problems.
Over the last decade, the trend has been to seek ingredient transparency and minimize the consumption of processed foods. Dried fruit responds to consumers' desire for healthier snack alternatives. This trend has led to a significant increase in dried fruit sales.
From an environmental point of view, demand for sustainable packaging solutions is growing, as a significant percentage of French consumers want to reduce the use of plastic. Dried fruit companies are responding by investing in environmentally-friendly packaging options such as biodegradable, compostable and recyclable materials.
In addition, the French are increasingly interested in consuming organic and locally-produced foods.
Dried fruit market players in France
- Mondial Fruits Secs - maintains a strong position in the dried fruit market.
- Maître Prunille - Specializes in dried plums, in particular the emblematic Agen prunes.
- Color Foods demonstrates its ability to respond to consumer demands for sustainable development by introducing environmentally-friendly packaging and a range of sub-brands that meet different consumer needs, such as Les FADAS de fruits secs for organic snacks and SUN for raw and processed dried fruit.
- Daco Bello - A major player, Daco Bello has established its presence in the dried fruit market by offering a range of natural and nutritious dried fruit options.
- Sun-Maid - California-based company best known for its raisins.
- Private labels account for a substantial share of volume.
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
Dried fruit can be divided into 2 categories:fruit that is naturally devoid of water and fruit that is artificially dried. The first category includes oilseeds (almonds, walnuts, hazelnuts, pine nuts, pistachios), fleshy fruits (goji berries, cranberries) and seeds (sunflower, linseed, chia, pumpkin, etc.). The second category includes fruits such as grapes, bananas, apricots and prunes.
Dried fruits can be eaten directly, in which case they are sold in bulk or in bags with the option of assortments, and they can also be used as a cooking ingredient, for pastries or to season salads, for example.
Dried fruit is packed with nutrients such as carbohydrates, lipids and vitamins. These different nutrients have various health benefits, from being a source of energy to having a satiating effect. Dried fruit is also a natural food that can be eaten unprocessed. These different aspects appeal to the French, as they correspond to new consumer trends.
Dried fruits are produced and consumed all over the world, and each country has its own specialties. For example, the USA produces 76% of the world's almonds and Turkey 62% of its hazelnuts, while China consumes the most peanuts in the world and India the most cashews.
As far as France is concerned, the leading brands on the French market are Mondial fruits secs, Maitre Prunille and private labels. One of France's strengths in the dried fruit market is its prune production, which will rank 4th in the world by 2021. French prunes hold the IGP (Protected Geographical Indication) designation for Agen prunes, and are the most widely consumed dried fruit in France. Unfortunately, poor weather conditions have made 2021 a more complicated year for French producers, who have had to harvest their prunes prematurely, which is likely to reduce annual production by 62.5% compared with 2020.
The Covid crisis was a major growth factor for the dried fruit sector. However, at present, the decline in teleworking, the resumption of consumption outside the home, and above all inflation have led to a fall in sector sales of around 3% in 2022, after a 4% increase in 2021.
1.2 The global market
As explained in the introduction, each fruit is produced, exported and imported in different countries, and they don't all occupy the same share of the market. But according to the INC (***), by ****, ** million tonnes of dried fruit will be produced worldwide. Here are the * most widely produced dried fruits in the ...
1.3 The domestic market
The dried fruit market, valued at *** million euros, was down *.*% year-on-year on a rolling basis to P* ****. This trend is due to the decline in teleworking, the upturn in out-of-home consumption and inflation . The dried fruit category declined across all distribution channels, with the exception of hard discount chains, which grew ...
2 Demand analysis
2.1 Dried fruit, a food that seduces with its benefits
Dried fruits are becoming increasingly popular for a variety of reasons:
They're good for your health, as they're packed with nutrients and vitamins.Scientific studies have shown that eating dried fruit can reduce the risk of certain cancers, such as the study carried out by Dried Fruit Intake and Cancer in ...
2.2 A variety of uses and products
Market share in value of dried fruit categories France, ****, percentage Source: ****
We can therefore see that dried fruit has multiple uses, and that they all appeal in equal measure, with the exception of dried fruit baskets, which account for only a tiny share.
trends in per capita consumption of the main ...
2.3 Bulk, a distribution channel gaining ground and driving growth in the dried fruit market
The bulk market in France represented sales of *.* billion euros in ****. In ****, the bulk market is estimated at *.* billion, representing ***% growth in * years[***]. But what explains such growth?
Here are just a few of the reasons for bulk's popularity: To protect the environment by reducing packaging To obtain quality products, as ...
2.4 The French are changing their eating habits: organic, local and dietary products are favoured
In ****, many French people say they want to pay attention to what they eat. Here's what they want to pay attention to:
More responsible eating: what the French are saying France, ****, percentage Source: ****
These results demonstrate the French people's intentions to pay attention to what they eat, intentions that were confirmed ...
3 Market structure
3.1 Growing dried fruit: France specializes in prunes and walnuts
One type of player in the dried fruit market is the producer, and France is a major producer of prunes and walnuts .
The Agen pruneaccording to agriculture.gouv, ****:- **,*** tons of PGI Agen prunes are produced every year- *,*** producers harvest Ente plums- The surface area of the French orchard is **,*** hectares- ...
3.2 Specialists in dried fruit processing, packaging and trading
Once the dried fruit has been collected, it is sold to processors who take care of transforming, packaging and reselling the dried fruit. To help you understand how the transformation process works and which players are involved, Color Food has published an explanation diagram:
Source: ****
Here's the detailed process:
Incoming merchandise ...
3.3 Distribution
Dried fruit is sold in supermarkets, organic stores, bulk stores and online. So we can see that there are many distribution channels for dried fruit, which are the same as those for food in general.
it's worth noting that food e-commerce is no longer a niche market: in mid-****, the Nielsen ...
4 Offer analysis
4.1 Dried fruit technical details
Table summarizing the nutrients present in the main dried fruits :
Source: ****
Oilseeds are rich inprotein, fat and fiber, as well as nutrients such as calcium, phosphorus, magnesium, potassium, zinc, selenium, iron, and vitamins B*, B* and E. Fiber also facilitates intestinal transit. Care must be taken, however, as dried fruits lose ...
4.2 Dried fruit prices on the rise in France
Here's an idea of the prices of the main dried fruits. Prices may vary depending on whether the product is organic or produced in France.
Source: ****
Consumer prices for nuts and dried fruit rose sharply in ****, up *.*% on ****, and in **** (***), they increased by *.**% on ****.
Consumer price index: Dried fruits and nuts France, ...
4.3 Trends: factors to watch out for to remain attractive
As we've already said, consumer habits are changing, and this is having an impact on the dried fruit market.
The French are paying attention to plastic packaging.**% of French people want to reduce plastic packaging and unwrapped products. Yet dried fruit, when not sold in bulk, is sold in plastic bags ...
5 Regulations
5.1 Various controls: "Hygiene package", sanitary supervision and DCGRF
The distribution of fruit and vegetables is strictly governed by European health regulations for the agri-food sector. In ****, a set of standardized regulations came into force across the European Union, known as the "Hygiene Package". These regulations provide a framework for the entire industry and all its players: producers, distributors and ...
5.2 World Customs Harmonized System
The World Customs Harmonized System is an international nomenclature for product classification. It enables participating countries to classify traded goods on a common basis for customs purposes[***], here are some examples of codes for dried fruit:
- ********* for prunes, dried- ****** for mixtures of dried edible fruits or edible nuts - ******** for ...
5.3 PGI and PDO designations
The Protected Geographical Indication (***), at least one stage in the production, transformation or elaboration of this product must take place in this delimited geographical area. The PGI is linked to know-how; it cannot be created, but rather consecrates existing production, thereby conferring national and international protection.The PGI can be based ...
6 Positioning the players
6.1 Player segmentation
- Color Foods - Sun
- MAITRE PRUNILLE
- DACO BELLO
- SEEBERGER
- MONDIAL FRUITS SECS
- Compagnie des Amandes
- Sabarot-Wassner
- Arterris Coopérative
- Markal
- Koro
- Palimex
- Sun Maid
- Lou Prunel
- Natimpact
- Intersnack (Knabber Geback Group)
- MIN de Rungis - Semmaris
- Un Air d'ici - Juste Bio
List of charts presented in this market study
- Fruits most consumed by the French with the number of imports
- Sales trends in the dried fruit market
- Top 5 market shares by volume (production)
- French food trends
- Market share by volume of the main players in the dried fruit market
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the dried fruit market | France
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