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Summary and extracts
1 Market overview
1.1 Definition and scope of the study
The ice cream market in France is a dynamic and highly appreciated sector .
Historically, ice cream is said to have originated in China. It is said to have been exported by Marco Polo, who discovered it there during his many travels. However, it seems that Italians were already familiar with it in Nero's time. He enjoyed sorbets made from fruit crushed in honey and mixed with snow.
Over the centuries, ice cream has evolved, and toppings have been added. The sundae, for example, was invented in the United States as early as 171.
Around the world, ice cream is enjoying dynamic growth. New Zealand remains the world's biggest per capita consumer of ice cream, with 28.4 liters per capita per year.
Artisanal ice cream is a sub-segment of the broader ice cream market. Artisanal ice cream is distinguished from traditional ice cream by a stricter adherence to a specific production process and use of ingredients. Generally speaking, manufacturers in this industry pride themselves on offering authentic, refined products, using local ingredients and production methods. As a result, the prices of artisanal ice creams are often higher than those of traditional ice creams.
Artisanal ice cream makers are numerous and, unlike the global market for traditional ice cream, there are no giants dominating the industry. Instead, the players are small, numerous and highly diversified in their assortment of flavors.
Overall, the ice cream market in France is growing rapidly. Artisans are benefiting from the growing interest in ice cream. In 2015, artisanal ice cream accounted for around 28% of sales in the overall ice cream market. COVID-19 caused a sharp contraction in the market during the closure period, due to traffic restrictions and a reduced influx of tourists. However, by August 2020, levels had recovered very strongly and even exceeded those of 2019 .
Like the global market, France's market structure is fragmented . What's more, there is often confusion about what the term "artisanal" actually means, who can use it, and how it differs from "fait maison". This is why France created a certification in 2016, issued by the CNGF, which provides a label to producers who follow a set of rules and guidelines. in the future, it is indeed the ability of artisanal ice cream producers to distinguish their profession from that of the traditional market that will have an impact on sales.
1.2 A dynamic global market
The global ice cream market has seen significant growth since ****, driven by increased demand for diversified, high-quality products adapted to new diets (***).
In ****, the size of the global ice cream market will be around *.** billion euros , according to the graph below, and is projected to reach almost *.* billion euros by ****.
This ...
1.3 The domestic market
The national ice-cream market in France shows an interesting dynamic, supported by constant demand and product innovations, which we'll see in part * in particular. In ****, overall sales of the ice-cream market will amount to *.** billion euros , as shown in the graph below.
Ice cream sales France, ****-****, in millions of euros Source: ...
2 Demand analysis
2.1 Demand trends and drivers
Let's take a look at the trends and drivers of demand.
Ice cream consumption in France is driven by several key reasons and influenced by well-defined trends. According to the studies, gustatory pleasure remains the main reason for consuming ice cream for **% of respondents, closely followed by indulgence (***).
Reasons for ice ...
2.2 Ice cream consumer profile
The profile of ice cream consumers in France reveals interesting distinctions according to gender, age and socio-professional level.
In terms of gendered consumption, women account for **% of ice cream consumers, versus **% for men, a gap that highlights slightly different consumption habits according to gender.
Gendered ice cream consumption ? France, ****, in Source: ...
2.3 Consumer habits
French ice cream consumption habits show great diversity in types and times of consumption.
In terms of ice cream preferences, the French prefer ice cream (***) , far ahead of sorbets and frozen yoghurts.
Breakdown of consumers by type of ice cream France, ****, in Source: ****
The French consume most of their ice cream ...
3 Market structure
3.1 Market overview
The following diagram shows the value chain involved in the production and manufacture of sorbets and ice creams.
Source: ****
Five stages in ice cream production
Industrial ice cream production involves a number of essential stages. The production process is similar to that for sorbet, except that milk is not added to ...
3.2 The production process characterizes craftsmanship
The ice-cream sector in France is dynamic, but rather concentrated.
The graph below shows that the total number of ice-cream companies in **** will be around ***. This number has been rising steadily since ****.
Number of ice-cream and sorbet production and manufacturing companies France, ****-****, in number of companies Source: ****
On the other ...
3.3 Distribution channels
In France, ice cream is distributed via a number of complementary channels, each playing a specific role in consumer purchasing habits.
The main outlets are supermarkets and hypermarkets (***), which account for **% of ice cream sales, as shown in the chart below, followed by specialist frozen food stores, restaurants and ice cream ...
4 Offer analysis
4.1 Product overview
Artisanal ice cream includes both traditional ice cream and sorbets.
Although the profession of master ice-cream maker is subject to strict criteria, the conditions under which ice creams are made are not subject to any specifications. [***]
Artisanal ice-cream making requires an innovative product offering, and flavors often include exotic fruit elements. ...
4.2 Price analysis
LSA Conso reports that in ****, the average consumer in France spent an average of €*.** per ice cream purchase (***).
For artisanal ice creams in particular, the average consumer basket is €**.** among the most loyal customers. The most important purchasing criteria are above all value for money, as well as product quality and ...
4.3 Supply trends
Innovation
Supply trends in the French ice cream sector are marked by a strong innovation dynamic, reflecting changing consumer expectations.
The number of innovations in the sector has risen considerably in recent years, with ** new references launched in ****, including vegan ice creams, exotic flavors and low-sugar products.
This explosion of innovation ...
5 Regulations
5.1 Regulations
Ice cream in general
The regulations in force for ice cream and sorbet establishments are the same as those for other traditional catering establishments. The rights and obligations of professionals in this field are summarized in a practical information sheet drawn up by the Direction Générale des Entreprises.
With ...
6 Positioning the players
6.1 Segmentation
- La Compagnie des Desserts
- Amorino
- Crème
- Terre Adélice
- Scaramouche
- Berthillon
- Glace Bachir
- La Tropicale Glacier
- General Mills
- HAAGEN-DAZS - General Mills France
- Maison Carette
- Unilever Groupe
- Glace des Alpes
- La Fabrique Givrée
- Pozzetto
- La Maison du Glacier
List of charts presented in this market study
- The propensity to pay more for ice cream
- The impact of inflation on ice cream purchasing criteria
- Number of innovations in the ice cream sector
- Total sales of innovations
- The need to reduce packaging
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