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Inforamtion

Number of pages : ~ 40 pages
Format : Digital and PDF versions
Last update : 19/08/2021

Summary and extracts

1 Market Overview

1.1 Definition and presentation

Nail polish is intended to beautify, as a cosmetic product, or to protect and fortify nails, sometimes also serving a nourishing function. It is applied with a brush of various sizes built into the cap of the nail polish bottle, and then it takes a few minutes for the polish to dry (even longer for designs); some nail polishes can also be applied as gels and then cured with UV or LED light. In general, auindi, nail polish is part of the cosmetics segment, more specifically the make-up category.

The different target people and outlets in the nail polish market are both individuals and cosmetic professionals such as beauty salons or nail bars.

The global nail polish market is expected to grow at a rate of 11 percent until 2027. The growing popularity of social applications among the young population is expected to fuel demand over the forecast period.

In 2022, nail polish consumption in italy ammpned 62.1 percent of total hand product consumption, the latter amounting to 206 million euros. In Italy, the enamel market is very dynamic and competitive. It is driven in particular by the latest innovations in terms of textures and finishes (also available in nail bars), or the latest more ecological and sustainable innovations.

2 Demand analysis

3 Market structure

4 Supply analysis

5 Regulations

6 Positioning of players

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the nail polish market | Italy

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