Summary of our market study

The global nail polish market has demonstrated promising growth since 2020, despite facing an 8% decline due to the COVID-19 crisis. With a market size estimated at $10.5 billion in 2020, it accounted for about 5% of the global cosmetics market, which stood at over $200 billion excluding certain categories. The Asia Pacific region dominated the market with a 43% share, with North America and Western Europe following at 24% and 16% respectively. Traditional liquid polishes are being overshadowed by the rising popularity of permanent and semi-permanent alternatives, occupying more than a third of the market.

Growth forecasts expect an annual market increase of 8.2% from 2020-2027, potentially reaching $18.200 million by the end of the period. Innovation continues to fuel market expansion, with varied nail polish types and application methods emerging, such as gel and spray polishes, LED/UV-curable options, and a range of textures and finishes catering to consumer preferences for personalization and the latest trends.

The Spanish Nail Polish Market: Trends and Analysis

In Spain, the nail polish market is a vibrant segment of the broader cosmetics industry, reflecting the importance and growing interest in beauty and personal care among consumers. The landscape of nail polish demand in Spain is shaped by a variety of preferences and trends that paint a picture of an industry in flux, adapting to new customer behaviors and market conditions. From an overview of consumption patterns, it's evident that Spanish women have varying frequencies of nail polish usage, which range from a few times a week to less than once a month. In recent years, there has been a discernible shift towards less frequent usage, but with a preference for longer-lasting products, as well as an uptick in online purchases. Notably, approximately between 3 and 4 million Spanish women apply nail polish less than once a month, highlighting a segment that manufacturers and brands could target with specific product offerings. Traditional nail polishes in Spain face stiff competition from permanent and semi-permanent alternatives, now cornering more than a third of the market—a significant leap from the 5-10% they held just a few years prior. This shift suggests that Spanish consumers are looking for durable, low-maintenance options that provide lasting color and shine.

As it stands, the Spanish nail polish market is the fifth largest in Europe in terms of turnover within the broader perfume and beauty industry. The market is not only expansive but also dynamic; it has seen a decline in certain areas, like the use of traditional nail polishes, while semi-permanent and alternative options surge in popularity. The size of the nail polish market in Spain, as estimated from the sector's earnings, stands at around €124 million as of 2021. This represents roughly between 1.50% to 1.60% of the cosmetics sector in Spain. This figure is a crucial indicator of the nail polish segment's contribution to the overall market. Within this category, nails make up 18.4%, indicating a robust niche that continues to grow. Yearly, an average Spaniard makes about between 15 and 20 beauty product purchases and spends an estimated €166 on cosmetics. Moreover, each person uses between 6 and 7 beauty products daily, underscoring the significance of the cosmetics sector in daily life, as well as the potential market for nail.

Prominent Players Shaping the Nail Polish Landscape

The nail polish industry is awash with a vibrant spectrum of companies, each contributing meticulously crafted products to meet an equally colorful variety of consumer preferences.

Leading the charge in Europe is IL Cosmetics, a titan in the realm of lacquer that proudly stands as the continent's premier nail polish provider and the world’s second in line. With innovation at the helm, IL Cosmetics consistently delivers top-tier products that grace the shelves of avid beauty enthusiasts.
Not to be outdone, Fiabila carves out its claim to fame as the world leader in nail polish supply. Known for its extensive global presence, the company operates 12 factories scattered across 8 countries. Fiabila's nail polishes coat the fingers of countless individuals, rivaled only by the sprawling magnitude of their international operations.
Treading in the luxurious end of the market, brands like Dior and Chanel exude elegance and sophistication with every stroke of their meticulously produced varnishes. Dior enamors with its premium pricing, revealing an air of exclusivity with every gleaming bottle. Chanel, too, commands a presence with its acclaimed selection, each varnish a hallmark of the brand’s enduring legacy in the beauty and fashion sector.
The scene is also graced by specialized brands such as OPI and Essie, which serve as flag-bearers for quality and design in nail adornment. OPI's diverse range, inclusive of semi-permanent and gel options, caters to a global clientele seeking durability and a broad palette.
Similarly, Essie’s enamels, known for their creamy textures and extensive color options, are a go-to for nail polish aficionados looking for long-lasting wear and charm.
Peggy Sage operates as a venerable name in the nail care industry, also offering an extensive array of polishes, treatments, and accessories that speak to both professionals and home consumers alike. Their accessible pricing allows for the enjoyment of quality without the lofty expense, bridging the gap between luxury and affordable care.
Yves Rocher and Kiko represent the cosmetic brand segment, delivering an appeal that extends beyond the nails to encompass a full beauty routine. Yves Rocher, with its ethos of botanical beauty, ensures that each polish aligns with a commitment to natural ingredients.
Kiko, known for its trendsetting and fashion-forward products, offers the allure of high-quality beauty at remarkably competitive prices, making it a brand favored by those who seek style without strain on the wallet.

the nail polish market - Spain

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Last update : 27/02/2023

Summary and extracts

1 Market overview

1.1 Definition and presentation

Nail polish is a liquid that is applied to the nails to beautify and protect them. There is a wide variety of nail polishes depending on the colors, brands or substances they contain.

Worldwide, the nail polish market is growing, benefiting from women's interest in nail polish and the increasing diversification of supply. Brazil is the world's leading market by volume and could also become the world's leading market by value in the coming years. Traditional nail polishes are losing ground to permanent or semi-permanent alternatives, which now account for more than a third of the market, up from 5-10% in 2014.

Spain ranks as the fifth European country by turnover in the broader perfumery and beauty market, of which the nail polish segment is a part. Nail polishes are growing with less frequent use but with longer-lasting products and an increase in online purchases. Around 3.8 million Spanish women reported applying nail polish less than once a month in 2020, 1.7 million once a month, 3.6 million two or three times a month, 2.7 million once a week and 750,000 several times a week. The proportion of women who report using nail polish once a month or less has increased, mainly at the expense of using nail polish several times a week. Among the most popular brands in the Spanish market is MIA Cosmetics Paris, which accounts for about one in two sales in pharmacies.

2 Demand analysis

3 Market structure

4 Offer analysis

5 Regulation

6 Stakeholder positioning

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