Summary of our market study

The global meat market, which was valued at $838.3 billion in 2020, is expected to grow at a compound annual growth rate (CAGR) of +7% from 2021 to 2025. In 2020, global meat production was estimated at 337.2 million tons of carcass equivalent (MTEC), with China leading the production with 78 million MTEC. Despite a worldwide increase in meat consumption from 117 MTEC to 120.4 MTEC in 2020, Spain saw a decline in fresh meat consumption, which fell by 11.5% in volume and 10.1% in sales value in 2021 compared to 2020.

Notably, the average price of fresh meat reached €6.40/kg in Spain in 2021, a 1.7% increase from the previous year. The Spanish pork market is the largest within the fresh meat category, with a production increase to almost 5.2 million tonnes in 2021, and an average sales value of €60.5 per person. Spain's meat exports, primarily pork, have also grown significantly, with a trade value of US$551.5 million to France alone, indicating a strong export market with a coverage rate of 447% in 2021. European regulations have impacted animal welfare, leading to more ethical farming practices and higher-quality products.

Dynamics of Meat Consumption and Production Trends in the Spanish Market

In recent years, the Spanish meat market has been characterized by evolving consumer behaviors and production shifts, reflecting broader trends in dietary habits and industry developments. Despite this decline, the average price for fresh meat continued to rise, indicating that price elasticity may not be the sole driver behind consumption patterns. Among the types of meat, pork remains the predominant choice for Spanish consumers, accounting for roughly two-thirds of the country's total meat production, which is in the realm of 5 million tons annually. Interestingly, however, pork consumption in households saw a decline in 2021, with expenditures falling by about 7 to 10 euros per person compared to the previous year. Poultry, primarily chicken, has also seen a decline in both consumption and per capita spending in the same period—down by nearly 70 to 75 million kilograms and about 4 to 6 euros, respectively.

Despite this, poultry meat remains the most dynamic segment worldwide, with global consumption numbers favoring it over other meats. Beef consumption shares a similar trend, with household consumption shrinking to just over 200 million kilograms and a reduction in annual expenditure per capita by more than 5 euros. On the export front, Spain has demonstrated robust performance, particularly in the pork sector, with significant exports to markets like France, Italy, and Portugal, collectively worth well over half a billion dollars. This success can be largely attributed to the country's adherence to strict European regulations on animal welfare, which not only ensure better quality of life for the animals but also enhance the quality of meat products available to consumers domestically and internationally. The Spanish meat industry employs roughly 90 to 100 thousand individuals and encompasses over 3,500 companies. The sector's structure is dominated by a few leading players, with Grupo Vall Companys and Corporacion Alimentaria Guissona at the forefront, each with sales figures reaching close to 2.3 billion euros. Distribution of meat products in the domestic market is mostly split between traditional stores and supermarkets, indicating a preference for accessibility and perhaps a level of loyalty to local outlets. The geographical distribution of livestock in Spain illustrates a concentration of pig farming in regions like Aragon and Catalonia, whereas cattle farming is prominent.

Key Players Shaping the Spanish Meat Industry Landscape

The Spanish meat market is a dynamic and ever-evolving industry bolstered by a rich medley of leading companies that form the backbone of its success. At the forefront of the market stand significant entities that have not only contributed to the substantial growth of the sector but have also showcased innovation, quality, and market resilience.

Vall Companys Grupo holds a prominent position in the Spanish meat sector. As a principal player, it exhibits a keen focus on integrating the entire production process from feed manufacturing to distribution. Vall Companys Grupo has managed to secure a reputation for quality and efficiency, thereby establishing itself as a pivotal figure in the market.
Corporacion Alimentaria Guisson is another heavy-hitter in the arena, known for its extensive network and robust product line. As a corporation, it navigates the complex waters of the meat industry with a strategic approach that includes diversification and vertical integration, ensuring control over various aspects of the production chain. The presence of
Campofrio Food Group within the meat market cannot go unnoticed. Campofrio has made its mark as a global food company that brings a wide range of meat products to the table, including its well-regarded cured meats. Their brand strength and product diversity make them a key competitor within the domestic and international markets.
Grupo Fuertes is synonymous with excellence and innovation in the meat sector. With a strong commitment to quality and sustainability, Grupo Fuertes is a major contributor to the Spanish market, offering a variety of meat products that cater to the evolving tastes of consumers.
When it comes to poultry, Grupo SADA and Grupo UVESA stand tall. Grupo SADA has dedicated itself to the production of chicken and turkey, excelling in both quality and production standards. On the other hand, Grupo UVESA has carved a significant niche for itself as a purveyor of poultry and other meat products, with a keen eye on both domestic and international demand.
Focusing on beef, Grupo Norteños exemplifies commitment and excellence within the segment, bringing to the forefront the finest beef products that meet meticulous standards of quality and traceability. As for pork meat, companies like Cefu Sa and Piensos Costa have displayed impressive expertise in pig breeding and pork production. Their relentless pursuit of perfection and a comprehensive approach to production have earned them respectable positions in the market.

the meat market - Spain

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Last update : 09/06/2023

Summary and extracts

1 Market overview

1.1 Definition and presentation

Meat is a food composed of the muscle fibers of animals. A distinction is traditionally made between white and red meat, and the term may or may not include fat.

The global meat market is growing fast. It is driven by growing demand from emerging countries, where rising living standards are boosting consumption. The world's leading meat-producing region is now Asia, far ahead of Europe, followed by South America and North America. The global meat market exceeds 800 billion dollars, and growth forecasts point to solid prospects for the years ahead. Poultry meat consumption is the most dynamic, and today represents the world's leading market in terms of volume, ahead of pork and beef.

In Spain, meat production reaches nearly 8 million tons per year, and accounts for over 20% of sales in the food sector as a whole. The sector employs almost 100,000 people, mainly in rural areas, which are more suited to this activity. Pork production dominates the Spanish meat industry by far, with more than 5 million tonnes a year, representing around two-thirds of the country's total production. Exports continue to grow in importance, with over 2 million tonnes exported outside the European Union. On the domestic market, butchers and traditional stores remain of key importance, accounting for around a quarter of sales, behind supermarkets and ahead of hard discounters.

2 Demand analysis

3 Market structure

4 Offer analysis

5 Regulations

6 Positioning the players

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