The barbecue and plancha market - Spain (2024)

1.2 World market

In ****, the global barbecue and other grills market size was USD *.* billion. The market is expected to grow at a CAGR of +*.*% over the decade, reaching sales of USD * billion in ****. Gas barbecues were in the majority in ****, with **% market share. However, electric barbecues are expected to experience the strongest growth, at *.*% per year.

sales trends for barbecues and other grills Worldwide, ****-****, billions of dollars Source: ****

1.3 Spanish market

INE data give a general idea of the size of the barbecue and hotplate market.CNAE code ****: "Manufacture of ovens and burners", includes all equipment for cooking and grilling food. In ****, this industry generated sales of ***.* million euros. This allows us to propose a high estimate of the turnover generated by the manufacture of barbecues, taking into account that Spaniards import a significant part of the barbecues they use. It should also be noted that, while the sector's turnover remained relatively stable between **** and ****, there were two strong increases following the end of the covid ** pandemic. In ****, sales increased by **.**% over ****, and by **.**% between **** and **** , almost doubling the sector's sales between **** and ****.

growth in sales of barbecues and other grills Spain, ****-****, million euros Source: ****

1.4 International trade

A significant part of barbecue manufacturing is offshored to reduce production costs. Data provided by UN Comtrade in ****, a United Nations statistical platform, show that Spain imported cooking appliances (***) worth $** million. These figures exclude electric barbecues, which represent less than **% of the market value. The data analyzed are collected under HS code *****: "Cooking appliances and plate warmers using gas or other fuel", which includes barbecues and other types of grills.

Spain relies heavily on two countries for its imports of barbecues and other cooking appliances: China, which accounts for **.**% of the country's imports by value, and Turkey (***).

Origin of cooking appliance imports by country Spain, ****, %, by country Source: ****

However, Spain is a net exporter, as it sells more grills abroad than it imports. In ****, total foreign sales represented a turnover of €** million. European countries are the preferred destinations, such as Germany (***).

Destination of exports of barbecues and other grills by country Spain, ****, % (***) Source: ****

Spain is a net exporter of cooking appliances, with a trade surplus of USD ** million in ****. However, in * years we have witnessed a deterioration of the trade balance (***). It should be noted that **** and **** were exceptional years for the barbecue sector. These increases in imports and exports were ...

1.5 Consequences of Covid-19

Confined to their homes and unable to move around, Spaniards have wanted to increase their spending on home improvements and equipment since the onset of the health crisis. Sales of barbecues have increased by **% since the decontamination began. For its part, the Mercadona supermarket chain recorded a **% increase in sales of ribs and other types of grilled meat. This upturn was also driven by Spaniards' desire to enjoy the outdoors after spending months under sanitary restrictions.

barbecue sales growth after Covid-** Spain, ****-****, % (***) Source: ****

2.1 Spanish household demand

Barbecues are widely used in Spain. The graph opposite shows when people with barbecues were most likely to use them in **** in Spain. Weekends appear to be the preferred time for barbecues, with **% of users using them mainly on weekends.

Barbecue usage rate by day of the week Spain, ****, %, % Source: ****

Men still have the upper hand in this appliance, with **% of barbecue owners claiming that it is exclusively men who cook with them. However, the Weber barbecue brand has noticed a change, with women now handling the appliance in **% of cases. However, men seem to have a preference for cooking meat, while women prefer to cook vegetables, fish (***) or seafood.

who does the barbecue? Spain, ****, %, % Source: ****

According to a survey of *,*** respondents by De Rechupete, a Spanish recipe website, **.**% of Spanish households surveyed have a griddle for cooking. The following graph shows the percentage of households equipped with certain categories of kitchen utensils, according to the same survey.

Equipping Spanish households with kitchen utensils Spain, ****, % (***) Source: ****

2.2 Barbecues, a summer product associated with the Mediterranean diet

The following graph shows the interest for the search term "barbacoa" in Spain, according to Google Trends data. This data is expressed as an index ranging from * to *** over the period ****-****. The closer the index is to ***, the more users have searched for this term in a given period. With the term "barbecue", we can see that there is a certain seasonality in the evolution of this search, determined in particular by the seasons and the weather.

Evolution of interest for the search term "barbecue" in Spain Spain, ****-****, google Trends index Source: ****

We can observe that the interest for the search "barbecue" is much stronger in summer , with **.** points and **.* points on average in May and August, compared to **.* points and ** points in October and December. Thus, there is more demand for barbecue when summer arrives.

Average value of google trends indexes for the term "barbecue" Spain, ****-****, Average of google Trends indices Source: ****

2.3 Habits of barbecue use

In the Spain of ****, **% of Spaniards planned to organize a barbecue during the summer, while **% already had one. Of these, **% regularly attended barbecues, **% participated from time to time and only *% attended systematically, i.e. very regularly. Thus, barbecues seem to be well integrated into Spanish customs and the Mediterranean diet. Spaniards and the barbecue Spain, ****, % (***) Source: ****

As for the frequency of barbecue use, **% of Spaniards in the summer of **** said they had attended a barbecue less than a month ago, while **% had done so between one and six months ago. About *% had attended a barbecue between six months and a year ago, **% more than a year ago, and *% had never had one.

when was the last time you (***) a barbecue? Spain, ****, % Source: ****

With the arrival of good weather, searches for barbecue-related products and offers increased by **% on the Tiendeo platform. Among the most popular types of barbecues, charcoal barbecues dominated with **% of searches, appreciated for the taste and aromas they provide. Gas barbecues followed with **% of searches, while electric barbecues accounted for *% of searches. Compared to the previous year, searches for charcoal barbecues increased by **%, gas barbecues by **% and electric barbecues recorded the highest growth, with an increase of **%.

Most popular ...

2.4 barbecue and lunch

The following graph also shows that barbecue is still associated with meat consumption. in ****, **% of Spaniards claimed to use meat for barbecue, **% grilled vegetables and **% cooked fish.

what foods will you use for your barbecue? Spain, ****, % Source: ****

Meat consumption in **** was dominated by chicken, with **.** kg per head, followed by pork, with *.** kg per head. Beef accounted for *.** kg of consumption per head, while sheep consumption reached *.** kg. Spaniards also consumed *.** kg of rabbit, *.** kg of offal, *.** kg of horse meat and *.** kg of other types of meat.

Meat consumption in Spain Spain, ****, kg/head Source: Ministry of Agriculture, Fisheries and Food However, the overall consumption of meat and fish in Spain has declined in the period ****-**** . These have fallen by **.**% (***). For **% of Spaniards who have reduced their meat consumption, this reduction in consumption is motivated in particular by health concerns, for **% by animal welfare issues and for **% by ecological concerns. [***]

Evolution of meat and fish consumption in Spain Spain, ****-****, billions of kg Source: ****

These changes in eating habits could therefore have consequences on the use of barbecue in Spain, which is still strongly associated with meat consumption, despite the fact that, as we saw earlier, barbecue is still ...

3.1 Value chain

The value chain of the barbecue and griddle market can be summarized as follows:

Research and development: In this phase, barbecues are designed (***) after an innovation phase. The barbecues are also tested during this phase. Procurement of materials : Procurement of raw materials needed to design a barbecue (***), as well as certain components that can be purchased directly from third party companies, such as burners, grills or thermometers. Manufacturing: Production of barbecues. Distribution : Distribution is done through specialized stores, supermarkets, DIY stores and the Internet. After-sales service : This stage includes customer assistance, especially with regard to the barbecue warranty.

3.2 Company structure

Using INE data, it is possible to count the number of companies active in the manufacture of ovens and other grills (***) of these companies, with an increase of **.**% over the same period.

growth in the number of manufacturers of ovens and other grills Spain, ****-****, units Source: ****

The gross operating surplus (***) of the ovens and other grills industry amounted to €**.* million in ****, representing **.**% of sales.

EBITDA of the ovens and other grills industry Spain, ****-****, in millions of euros Source: ****

In that sector, purchases of raw materials and recourse to subcontracting represented, a very high cost, amounting to **.**% of sales. It should be noted, however, that these purchases grew at a slower rate between **** and **** than the sector's total sales, with an increase of **.**% compared to **.**% for the latter.

evolution of total purchases of goods and services in the oven and grill manufacturing sector Spain, ****-****, millions of euros Source: ****

3.3 Employees

Between **** and ****, there was an overall increase in the number of employees (***). However, this steady upward trend was interrupted from ****, with a decrease of *.**% in the number of employees and *.**% in the number of full-time equivalents for the period ****-****.

change in the number of employees by accounting method Spain, ****-****, units Source: ****

The number of hours worked has followed the same dynamics, with a **.**% increase in the number of hours worked between **** and ****. While the number of hours worked increased steadily between **** and ****, the variation between **** and **** stands out, with an increase in the number of hours worked of around **.**%. That was due, in particular, to the economic recovery generated by the end of the health restrictions linked to the covid-** pandemic. Between **** and ****, like the number of employees, the number of hours worked will decrease by *.**% over this period.

evolution of the number of hours worked Spain, ****-****, hours Source: ****

3.4 Distribution

Most of the sale of barbecues, griddles and other grills takes place in supermarkets, whether they are general supermarkets, such as Carrefour or Alcampo, or specialized in home and garden, such as Leroy Merlin. General supermarkets sell products very cheaply. In the summer of ****, the cheapest barbecue on the market was the Samoa, which Carrefour sold for €*.** each.

Source: ****

Finally, the following chart shows the market shares of the main distribution groups in Spain.

Market share of the main retail groups in Spain Spain, March ****, % (***) Source: ****

4.1 Types of barbecues and hotplates

Depending on the type of product, barbecues and other grills can be used more or less flexibly and are more or less expensive. The most expensive is to have a real stone or brick barbecue built, as it involves masonry work.

Source: ****

Barbecues can be divided into those that run on charcoal, gas or electricity.

Source: ****

4.2 Prices and models

There are large differences within each product category . This may be due to the quality of the products, the surface of the plates, the presence of a trolley, a cover or even accessories. Even within the same brand, there are very different models in terms of price. Weber, for example, offers more than ten different charcoal barbecues, ranging from ** to several hundred euros.

The strategy described above makes it possible to reach a very broad public and to achieve greater added value than with a single model. Some niche products are also offered, such as built-in barbecues, ceramic barbecues and stone barbecues.

5.1 User safety rules

Solid fuel barbecues (***) :

Appliances, solid fuels and igniters for solid fuel barbecues must be approved by LNE or CTIF approved laboratories in accordance with European Standard EN-**** [***]:

Specifies requirements for solid fuel barbecues (***); Specifies requirements and test methods for charcoal and charcoal briquettes for barbecues; Specifies safety, performance, packaging and marking requirements and test methods for igniters used to ignite solid fuels for barbecues and grills. The standard covers solid, liquid, paste and gel igniters. However, the use of highly flammable liquids (***) is specifically excluded from the scope of this standard, as their use as barbecue lighters is considered extremely hazardous; Specifies, for single-use barbecues, requirements relating to materials, construction, design and test methods to ensure safe use and satisfactory operation.

In addition to ****-EN-*, the International Organization for Standardization has developed the standards :

ISO ***: Hard coal and coke - determination of volatile matter ; ISO ***: Coke - determination of total moisture content; ISO ***: Lignite - Determination of soluble benzene extract yield - Semi-automatic method; ISO ****: Solid mineral fuels - Determination of ash ; ISO ****: Hard coal - Particle-size analysis by sieving; ISO ****: Hard coal and lignite - Sampling ; ISO ****: Brown coals and lignites - Principles of sampling ; ISO ****: Methods of petrographic analysis ...

6.1 Segmentation

• Weber Industries Groupe
• Leroy Merlin Espagne
• Campingaz
• CEPSA
• Carrefour
• Mercadona
• Alcampo