The mattress market - France (2024)

1.2 Positive momentum on the global market

The global mattress market is expanding; between **** and ****, it is expected to grow at a CAGR of *.**% from US$**.** billion to US$**.** billion. [***]

Several reasons contribute to this increase, among them increased spending on product innovation, which in turn increases the mattress offer and also contributes to more affordable designs. This evolution is accompanied by societal trends that place increasing importance on sleep quality. For example, memory foam and latex mattresses contribute to better sleep quality, and are therefore segments with significant potential. [***]

Mattress income

1.3 Bedding revenues up slightly in France

Size of mattress market according to INSEE Nomenclature

French mattress manufacturing market size, NAF **.**Z France, ****-****, in millions of euros Source: ****

NAF code **.** refers to the manufacture of mattresses, including various types such as sprung, foam and latex. Analysis of market sales figures shows significant fluctuations over the years, peaking in **** at *** million euros. This increase suggests a catch-up effect following the decline in **** due to the pandemic, a period during which consumers postponed their purchases. In ****, sales stabilize at €*** million, returning to the levels seen in ****. This stabilization could indicate that the market has overcome the disruptions of previous years and is moving towards steady growth, underpinned by ongoing innovation and the growing need for comfort in the home.

Bedding market size

French bedding market size France, ****-*****, in € millions Source: ****

Sales of the French bedding market (***), up *.*% on ****. Manufacturers of bed bases and mattresses make a significant contribution to the furniture manufacturing sector, accounting for around **% of the sector's overall sales, including both professional and domestic furniture. [***]A resilient national furniture market

In ****, the French furniture market recorded a *.*% drop in value, with sales of **.* billion euros. While this is a notable decline, it could have been much ...

1.4 International trade, France, an importer of mattresses

This section analyzes France's mattress trade. Pneumatic mattresses are included in the analysis, and the UN Comtrade codes used are "****** - Mattresses; of rubber or plastics; whether or not covered" and "****** - Mattresses; of materials other than rubber or plastics, whether or not covered".

Mattress trade France, ****-****, in millions of $ and as a % of sales Source: ****

In this chart, we have combined the data for codes ****** and ****** to obtain a total of mattress exports and imports.

In ****, France exported $**.** million worth of mattresses and imported $***.** million. In fact, France is dependent on imports, as shown by the coverage rate (***) and a stable increase in exports.

Mattress imports by country France, ****, % (***) Source: UN Comtrade The vast majority of mattresses imported by France come from Europe, led by Poland (***). Mattress exports by country France, ****, in Source: ****

France exports the majority of its production to all its direct neighbors: Switzerland, Belgium, Germany, Italy, the Netherlands and Spain.

2.1 Consumer preferences

The low turnover of bedding in France is limiting the development of the mattress market. According to Le Parisien , it is recommended to change mattresses every ten years due to wear and tear. Some professionals even recommend changing it every * years, but the French only change it every ** years on average. [***]

A survey in **** by the bedding professionals' collective Parlons Literie paints a complete picture of how the French relate to their sleep vis-à-vis their bedding (***):

Bedding quality and sleep :

**% of French people consider the quality of bedding to be the main factor in sleep quality. It is considered more important than health (***).

Perception among good sleepers:

**% of good sleepers identify the quality of bedding as the main factor for good sleep. Only **% of those with sleep problems share this opinion.

Impact of age on the importance of bedding:

**% of people aged ** to ** cite the quality of bedding as the main factor in sleep quality. This proportion drops to **% among those under **.

condition of French bedding:

**% of French people consider the quality or age of their bedding when they have sleep problems. **% of respondents have a mattress less than ** years old. **% have a bed base less ...

2.2 Quality and price are key features of mattresses

According to a survey conducted by Harris Interactive in ****, sleep is now clearly recognized by the French as a health issue. Indeed, **% of French people believe that a good night's sleep is essential for good health. This was followed by not smoking and regular physical activity. The same survey showed that half of French people had sleep problems, and **% had already consulted a doctor about their sleep. Finally, **% of French people would seek advice on how to improve the quality of their sleep.

What's more, recent research has clearly demonstrated the impact of good bedding on health. An epidemiological study conducted in **** by the Institut national du sommeil et de la vigilance (***) proves that good new bedding considerably reduces the number of movements made while sleeping.the number of movements made by an individual during the night, and that it increases the activity index measured by actimetry by almost *%. The same study showed that **% of French people are aware of the health benefits of good bedding. Today, mattress quality is the top priority in mattress selection criteria.

The importance attached by French consumers to sleep quality is highlighted in the graph below. What were your purchasing criteria for your mattress/foundation ...

2.3 Mattress types requested

Mattresses are a fairly stable product, with few innovations or significant changes. In recent years, the majority of mattresses produced have been foam or latex (***).However, although the traditional innerspring mattress is still very popular with the French population, more and more consumers sensitive to environmental and health issues are turning to "natural" products that are environmentally friendly, non-hazardous and effective in terms of sleep quality. According to anIPEA study, households have moved up the mattress range, supporting demand for mattresses of size *** cm and above. Today, these types of mattress, considered to be top-of-the-range, account for **% of mattress sales by value, driving up the average household shopping basket.

2.4 Specific consumers

The private sector, particularly the hotel industry

The number of new hotels per year can have an impact on bedding purchases on the market. The number of hotels in France has remained relatively stable between **** and ****, fluctuating between **,*** and **,*** hotels.

Tourist hotel accommodation capacity France, ****-****, in thousands and as % of total Source: ****

The number of beds in tourist hotels varies from one year to the next, but has increased by +*.**% in **** compared to ****; there will be ***,*** beds in **** compared to ***.*,*** in ****. This accommodation capacity represents an opportunity for bedding distributors, as hotels are buying up to *,*** new beds a year, on average.

TheAuvergne-Rhône-Alpes, Île-de-France and Provence-Alpes-Côte d' Azur regions are home to the most hotels, with *,***, *,*** and *,*** establishments respectively.

Hotel investment in bedding depends on multiple criteria such as financing capacity, available budget, expected number of guests and business prospects.

The worldwide Covid-** pandemic led to a slowdown in investment in hotel tourism establishments and a decline in the frequency of hôtourism was almost at a standstill in ****, due to confinements and border closures in most countries around the world. Indeed, according toInsee, the number of overnight stays in hotels in France was barely *** thousand in April ...

2.5 Brand study

A survey carried out by OpinionWay in **** reveals the favorite mattress brands of the French. The three most popular brands are Dunlopillo (***).

French people's favorite mattress brands France, ****, in Source: ****

The division of "likes" by age shows a heterogeneous appreciation of the favorite Dunlopillo brand by category. It can also be seen that the Bultex and Dunlopillo brands are equally appreciated by the **-** age group. J'aime" ratings for French people's favorite mattress brands, by age group France, ****, in Source: ****

3.1 The rise of pure players

Historically dominated by the major French and international furniture distributors (***) manage to maintain their position abroad.

The fierce competition that characterizes today's market has been fuelled in particular by players able to drastically reduce their costs by cutting out intermediaries and offering a simplified, clear and high-quality product range. A prime example of this is the player Tediber, which launched in **** and achieved sales of €** million in ****. The availability of customer service, the simplicity of the offering and speed of delivery are the key success factors for these start-ups, which aim to dethrone manufacturers that offer an average offering at a relatively high price. [***]

The same source describes the model used by the American company Casper, created * years ago. Since taken over by French start-ups such as Tediber and Ilobed, the business model proposes a simplified or unique mattress offer, at a low price for a rather high-end mattress, with a single distribution channel (***). The strategy of bedding retailers in France is geared more towards the top end of the market and the guarantee of a positive customer experience through questionnaires in their physical stores.

3.2 Production

stages in mattress production

Someoexplains the main stages in mattress production. The process differs according to the raw material used (***), but certain stages apply to all types of mattress:

Cutting of sheets and fabrics: foam sheets or springs are cut to the size of the mattress, as are the various upholstery elements after assembly. Gluing on the assembly table: the various mattress elements are assembled, consisting of the core (***) and the padding. This padding is glued to both sides of the plate using a glue gun. Sewing : this stage consists of sewing the mattress using a machine that rotates around the mattress, or a fixed machine with rollers that rotate the mattress. Packaging : the mattress is packed for shipment.

The mattress production market in France has become more concentrated over the last sixteen years; in ****, there were *** registered under code "**.**Z Production de matelas", in ****, *** companies and in ****, *** companies, i.e. a loss of ** companies in ** years. In this study, we have so far argued that competition has increased, and this remains true even though there are fewer companies; this is because margins have fallen as costs have been cut, and so many players have collapsed. What's more, although the trend ...

3.3 Supermarkets dominate furniture distribution

We can analyze distribution channels in thefurniture sector, which includes bedding and mattresses.

Breakdown of mattress sales by distribution channel France, ****, in Source: LSA Supermarkets dominate, with **.*% of sales made through this channel. In second place are specialists and finally traditional outlets. In addition, consumers aged between ** and ** are the most likely to buy this bedding via e-commerce.

3.4 Market player analysis

With supermarkets and specialist retailers accounting for more than **% of sales, we devote this section to an overview of the players operating in these distribution channels.

Main bed furniture retailers in the mass market France, ****, in number of outlets and revenues (***) Source: Panorama Trade Dimensions Below is an overview of the main players in the bedding market.

number of stores for the main bedding brands in France France, **** and ****, in number of stores Source: Panorama Trade Dimensions The majority of specialist stores have increased their number of stores between **** and ****, like Grand Litier, which has seen its number of stores rise from ** in **** to *** in ****.

3.5 The mattress market: a source of innovation and renewal

A new bedding range: the bio range, made in France

According to an article in Les Echos, organic bedding and made-in-France products are increasingly in demand among French consumers. In fact, by ****, **% of French people will be reorienting their consumption towards national, local or short-distance production, and **% of French people say they are prepared to pay between **% and **% more for products made in France. Listening to consumers, market players have decided to develop organic ranges made in France. For example, in ****, Tediber, one of France's leading mattress specialists, innovated its mattress range, creating its first eco-designed mattress with sheep's wool from Charente for the cover and manufacturing in Auvergne.

New mattresses tailored to consumer needs

Hypnia is a start-up created in ****, offering a range of * memory foam mattresses. Each mattress has its own characteristic: for example, a mattress may have pocket springs to reduce your partner's movements or jolts, thus improving your sleeping comfort.some mattresses also feature a technology called "Coolgel", which helps regulate temperature in summer. The variety and quality of Hypnia mattresses have enabled the company to grow exponentially, with sales of ** million euros in ****, * times its sales in **** (***). [***]

Other companies have also promoted mattress innovation to attract ...

4.1 Price analysis: a wide range of prices

The price of a mattress depends on its quality, manufacturing method and brand. According to maison-travaux , an innerspring mattress costs between *** and *,*** euros on average. A foam mattress costs between *** and *** euros. A latex mattress costs between €*** and over €*,***.

Source: ****

4.2 A multitude of different products

When it comes to mattress materials, there are five main elements, listed below:

Polyether mattress: Recommended as an additional mattress, as polyether is not very durable and offers poor ventilation. High-resilience foam mattresses: These are made of highly elastic, resilient cold foam (***) with good ventilation. Latex mattresses: Made from synthetic or natural latex. Natural latex is more eco-friendly and natural, but does not age as well as synthetic latex, which dries less. Latex has poor breathability, but the foam cells improve this. Viscoelastic memory foam mattresses: They don't bounce and have heat-sensitive properties. They are well ventilated, but generally warmer than traditional foam mattresses. Spring mattresses: The mattress can be either pocket-sprung or Bonnell-sprung. The former creates different comfort zones to suit the shape of the body. It can be combined with a layer of high-resilience foam or latex and is highly breathable. The second technique is highly breathable and robust.

[***]

4.3 What kind of offer?

For a new entrant, a distributor or a manufacturer wishing to reposition itself on the market, the elements cited throughout this study must be taken into account.

Offer diversity and complexity

The reason why this study hardly touches on the question of mattress size is that it is not a major issue in the sector today. In fact, the majority of French people want a bigger bed (***) and therefore a bigger mattress.

The Meilleur-matelas website has come to the conclusion that the complexity of the offer and the diversity of different mattress types can discourage purchases. It is therefore advisable to offer a narrow, well-defined range. This simplifies consumer choice, while ensuring that no major concessions are made.

Facilitating the act of buying

To attract and retain customers, the offer is constantly revised and adapted to consumer needs. For example, new offers include flexible payment plans and trial periods [***]

According to infoliterie, to ensure healthy, restful sleep, it's advisable to change your mattress every * years. This equates to a cost of ** cents per night for a quality mattress.

Finally, express delivery is another feature that customers look for. Tediber, for example, offers express delivery and insists that, unlike other players on ...

4.4 Supply trends

In general, mattresses are stable products with few innovations. The material is the only thing that makes a real difference between mattresses. However, in recent years, as technology has evolved, so has the range of mattresses on offer.

Connected mattresses have made their appearance. Le Journal du Net reports on new solutions developed in the world of bedding to improve consumers' sleep, which seems to be deteriorating for at least */* of French people. [***] With connected mattresses, it is possible to analyze sleep to analyze its quality, and the mattress then provides advice to the consumer to enjoy a better quality sleep. Mattress manufacturers can also build consumer loyalty as the experience becomes more personalized.

There are several examples of connected mattress companies. For example, in ****, Apple acquired the start-up Beddit , which develops "sleep trackers" (***)

MORPHE@ is a connected mattress that analyzes sleep quality. In particular, the mattress adjusts comfort by collecting information on consumers' sleep habits, which are processed in a Bluetooth-connected device. MORPHE@ is available in *** x *** or *** x *** cm. [***]

The mattress reconditioning market is expanding significantly, offering a sustainable solution for the millions of mattresses replaced every year. Ecomatelas, a pioneer in this sector, has reconditioned **,*** mattresses since **** and ...

5.1 Current regulations

Due to the proximity of mattresses to the human body and the high exposure time of humans to their mattresses, strict health standards apply.

For example, mattress processing conditions are governed by European Parliament Regulation No. ***/**** . In particular, this regulation aims to reduce human exposure to diseases, micro-organisms and other parasites implied by the use of certain "biocidal" materials and products for mattress treatment.

Fire safety standards are governed by Decree no. ****-*** of February **, **** concerning bedding products. According to this text, products must pass a test and not ignite when a lighted cigarette is placed on them. This framework aims to ensure sufficient safety, notably by applying non-ignition requirements, especially for feather and down products.

Afnor, the French standards organization, details a set of standards relating to the technical properties of mattresses. These standards specify regulatory criteria for mattresses, including fire resistance, contamination of textiles and fillings used in mattresses. The cleaning and recycling of materials is also standardized to facilitate the use of products throughout their life cycle. Afnor specifies all these standards in a full article.

Supervised production in the name of safety

Mattress production is also controlled and supervised by French and EU legislators. The French State, ...

6.1 Segmentation

• Cofel Groupe (Pikolin Group)
• Adova Group
• Hilding Anders
• Ikea France
• Conforama France
• BUT International
• La maison de la literie
• Litrimarché
• Tediber
• Eve Sleep
• Casper
• Hypnia
• La compagnie du Lit (Finadorm)
• Recyc-Matelas Europe
• Ardelaine
• Bdreams
• Bultex (Groupe Cofel)
• Cosme Literie
• De Laine en rêves
• Matelas No Stress
• Matelas FDM
• Le Matelas vert
• Le roi du matelas
• Les Ateliers Le Briand
• Nation Literie
• Literie Michel
• Maliterie
• Literie Duvivier (Matfa Groupe)
• Literie Bonnet
• Literie du Comtat
• Thiriez Literie
• Matfa Groupe (Literie Duvivier et Onrev)
• Mello
• Berfa group
• Riva Groupe
• Cimes Home
• Eleven Group
• Materassi E Doghe Italie
• Zenpur Sleep
• La Redoute AMPM
• Pikolin Groupo
• Retour Matras
• Percko
• Socofal (Technilat)
• Somatex