The market for the sofa - Germany

1.1. scope of the study

This segment includes a wide range of furniture designed for the living room as seating, which in addition to the seating function also serves for relaxation. This includes sofas, loveseats, reclining sofas, upholstered stools, armchairs, dining chairs, sofas that can be converted into a bed, such as pull-out beds or sofa beds.

The global world market is registering a compound annual growth rate(CAGR) of 4.46% from 2023 to 2027. In the global sales ranking, the U.S. leads, followed by China, Germany, France, and the United Kingdom.

In Germany, the sofa market revenue has grown at a compound annual growth rate(CAGR) of 5.82% in recent years. However, the revenue growth is projected to become lower and grow at a lower CAGR of 1.92% during the forecast period from 2023 to 2027.

The market is characterized by a diversity of prices, design and use of the sofa. Therefore, prices vary from low-priced sofas from large manufacturers such as Ikea, to expensive designer sofas in the higher price segment. The top-selling German companies in the furniture trade are Ikea, XXLutz and Otto Group. However, while production in Germany is declining, production is increasingly taking place in neighboring European countries.

With the Covid-19 Pandemie changed the consumer behavior and trends in the mechanism of the own dwelling. Influencing factors of the trends are mainly design, function and comfort of the product. In the upcoming market study we will analyze in detail how the trends behave exactly. Furthermore, we will present the most important competitors and analyze the market structure and demand behavior.