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Summary and extracts
1 Market Overview
1.1 Definition and scope of the study
A mattress is a piece of bedding: it is a long, wide, padded pillow that is usually placed on top of a bed frame. Innovation is a key factor in this market, with issues such as health and well-being at stake. Indeed, the importance of rest for mental and physical well-being is well established, and we spend more than a third of our lives in bed. Several types of mattresses are marketed in Italy, including
- The traditional spring mattress;
- The pocket sprung mattress;
- The latex sprung mattress;
- The polyurethane foam mattress.
The global mattress market is doing very well.It is worth, in 2023, $52.45 billion and is expected to expand at a CAGR of 5.9% between 2023 and 2030, reaching a total value of $78.35 billion at the end of the period.
Italy is making inroads among global mattress competitors thanks to its creativity, quality, and expertise. The Italian mattress market is on the rise and showing significant growth rates. In fact, the industry has always been successful in Italy, although it is now facing competition from dynamic, mostly foreign startups that sell products directly online at lower prices. The market has been slightly boosted by the Covid-19 crisis, as Italians are more concerned about their comfort, spending most of 2020 at home. In addition, demand from the medical sector has increased slightly during this period.
1.2 The global mattress market
Mattresses are necessary items for home furnishings and, as such, their demand has experienced steady growth over the years.
In fact, the global mattress market is booming; it is worth, in ****, $**.** billion and is expected to expand at a CAGR of *.* percent between **** and ****, reaching a total value of $**.** billion by ...
1.3 The Italian domestic market for mattresses
Between **** and ****, the turnover of Italian mattress manufacturing companies increased by **.* percent, from *** million euros to ***.* million euros. After steady growth from **** to ****, peaking in **** at ***.* million euros, a decline is observed in **** and ****, with a *.* percent decrease from ****. Despite the recent decline, the sector maintains a positive trend compared to ...
1.4 Exports and imports of mattresses
To analyze mattress exports and imports, UN Comtrade commodity codes ****** and ******, i.e., mattresses made of cellular rubber or plastic and mattresses made of other materials, were taken into account along with related data.
Between **** and ****, mattress imports to Italy remained relatively stable, ranging from $***.* million to $*** million, with a slight ...
1.5 Inflation suffered by the sector
The mattress industry has suffered significant impacts due to inflation, manifested in several areas of production, distribution, and consumption. Inflation has led to an increase in the cost of raw materials, such as latex, polyurethane foams, springs, and fabrics, which are critical to the production of mattresses. This increase in production ...
2 Demand analysis
2.1 Overview of demand
Between **** and ****, the value of production sold of mattresses in Italy showed a seesaw trend. After a sharp decline of ** percent in **** compared to ****, the value rebounded in **** and continued to grow to reach ***.* million in ****. Overall, compared to ****, there is a **% increase, with significant growth in the last year, which ...
2.2 Demand drivers
In ****, the most preferred type of mattress for Italians was spring mattresses with memory, chosen by **% of consumers. Memory mattresses followed at a distance, accounting for **% of preferences. Latex mattresses, as well as traditional spring, pocket sprung and orthopedic mattresses, each have a *-*% share. Other mattress types make up only ...
2.3 Seasonal demand for mattresses
The graph below aims to shed light on consumer usage patterns and highlights any cyclicality in the mattress industry based on fluctuations in keyword searches at different times of the year.The "Trend Index" represents the proportion of searches for a given term in a given region during a given time ...
3 Market structure
3.1 Distribution channels
The mattress market in Italy is a patchwork of distribution channels, each catering to specific consumer needs and offering a different shopping experience.
Specialized Stores
Let's start with specialty stores, where buying a mattress becomes a customized experience. In these stores, you will find sleep professionals ready to guide customers in ...
3.2 Structure and dynamics of the Italian market
Between **** and ****, the number of mattress manufacturing enterprises in Italy showed a fluctuating trend, but with an overall stable trend. In ****, there were *** enterprises in the sector, which declined steadily to a low of *** in ****, down *.* percent from ****. In ****, however, there was a sharp recovery, with the number of enterprises increasing ...
3.3 Structure of enterprises
Manufacturing enterprises can be analyzed in terms of structure and specialization. Enterprises of this type are organized intopartnerships (***).
The Italian IRS has published a report categorizing enterprises according to their specialization:
Production of polyurethane and latex mattresses; Regeneration of wool mattresses; Production of spring mattresses; Multi-specialized.
As we can see, firms ...
3.4 Distribution channels of the furniture industry
Analyzing the evolution of the number of businesses in the furniture, lighting and household goods retail sector, it is possible to show a contraction between ****-****. Specifically, the number of businesses declined by **.* percent from **,*** to **,*** during the period analyzed. The decline appears to be constant during the entire period, and ...
3.5 The main manufacturers
Mattress Factory Montalese s.p.a: is a company specializing in the production of mattresses and sleeping accessories. Founded in ****, the company has established itself in the industry thanks to the quality and innovation of its products. The range of products offered by Materassificio Montalese includes various types of mattresses, such ...
4 Supply analysis
4.1 Types and characteristics of mattresses
In general, there are five main types of mattresses:
Polyether mattresses: an inexpensive foam with poor ventilation and reduced durability. Recommended as an extra bed or for occasional sleeping. Memory foam mattresses: these are the most common mattresses in this selection because they are lightweight, easy to carry and have many ...
4.2 A wide range of prices
A list with price ranges for some product types is offered below. In particular, mattresses made of memory foam and spring mattresses are analyzed, both in single (***) sizes.
Memory Foam
Spring mattress
4.3 New consumer trends and preferences
In recent years, the Italian bedding industry, and the mattress industry in particular, has been undergoing a period of great transformation, with real revolutions that have seen new brands, particularly foreign ones, enter the e-commerce market exclusively. Many industry leaders have decided to renew themselves to keep up with the times, ...
5 Regulations
5.1 The regulation for the manufacture of mattresses
Because of the proximity of the mattress to the human body and the high exposure time of individuals to their mattresses, important health regulations apply to this area.
Italian legislation is based on the EU Mattress Regulations [***].
For example, conditions for the treatment of mattresses are regulated by Regulation No. ***/**** of ...
5.2 Furniture bonus
That of mattresses is among the purchases facilitated by the Furniture Bonus. This is an Irpef deduction for the purchase of furniture and large household appliances, intended to furnish a property undergoing renovation. The deduction is to be calculated on a maximum amount of *,*** euros for the year **** and *,*** euros for ...
6 Positioning of actors
6.1 Segmentation
6.2 Online traffic
The following is an analysis of traffic on the e-commerce sites of the leading mattress manufacturers in Italy.
Between January **** and December ****, the aggregate value of online traffic appears to be growing. Specifically, while in **** the average monthly value of traffic was ***,*** visits, in **** there is an average of ***,*** visits. Thus, ...
- Conforama Italia
- B&B Italia
- Materassificio Montalese s.p.a
- Emma Matratze
- Dorelan (B&T s.p.a)
- Eminflex (COG S.R.L)
- Marion Latex (Emme Group s.p.a)
- Alessanderx s.p.a
- Evergreenweb s.r.l
- Baldiflex (Baldi s.r.l)
List of charts presented in this market study
- Mattress market
- Breakdown of turnover in the furniture manufacturing industry
- Turnover of Italian mattress manufacturing companies [31.03]
- Value of mattress production
- Market shares of major mattress manufacturers
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Latest news
Conforama Opening a New ConfoCity Store in Como - 25/03/2024
- **Fourth ConfoCity Store in Italy**: It marks the expansion of the Conforama brand, which specializes in furniture and furnishings.
- **Location and Area**: The store is located at 20 Via Giulio Rubini, Como, with a display area of **260 square meters** distributed on two levels. - **Offering**: A wide range of home products, from living rooms to bedrooms, modular kitchens and numerous furnishing accessories.
- **Innovation and Services**: ConfoCity não is just a store but aims to be a meeting point for customized furniture solutions, benefiting from the support of the neighboring store in Vergiate with tailor-made services such as transportation and assembly.
- **Commitment to quality and Italian style**: The store was built with attention to detail, celebrating Italian style and products.
Perdormire evolves its strategy with renewed governance - 21/03/2024
- **Corporate evolution**: Perdormire, which was founded more than fifty years ago as an artisanal mattress manufacturer, has evolved into Montalese Spa, an industrial entity that controls all market segments, including private customers with the Perdormire brand and the hospitality sector with Perdormire Hotel.
- **Economic and development cycle**: - Turnover in excess of 108 million euros, an increase of 10 million compared to 2022. - The company has a relative majority share in the domestic market, highlighting leadership in the target sector. 3.
- **Reorganization and Governance**: Start of a new development and reorganization cycle in 2022-2023, aimed at efficiency and total integration of divisions. Adoption of new corporate governance tools. Integration of new professionals and new top management into the company. Appointment of a general manager and establishment of a board of directors to undertake the change management process.
- **Key Figures**: **Antonio Caso**: majority shareholder, president and CEO. **Fausto Azzi**: general manager appointed in June 2023, expert in corporate reorganization and management. **Board of Directors**: includes Paolo Luchi (also commercial marketing director), Alessandro Alteri, and two independent directors: Alessandro Minichilli and Jean Luc Battaglia, with expertise in corporate governance, family transitions, and strategic development in various markets.
- **Objectives and Vision**: Evolution from a vertical to a horizontal organizational model. Maintaining family control while evolving toward a corporate concept.
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