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Summary of our market study
The global CBD market has been experiencing rapid growth, with an expected annual growth rate of 16.8% from 2021 to 2030, potentially increasing the market size from $5.18 billion to $20.96 billion. The primary driver for this expansion is the evolving regulation allowing therapeutic use of CBD, with therapeutic applications accounting for 42.8% of the market by 2020. Europe's market is also growing swiftly, especially after the Court of Justice of the European Union ruled that CBD consumption could not be prohibited by member states. The European CBD market was forecasted to grow more than 400% from 2018 to 2023.
Spain's CBD market was projected to hit around €80 million by 2022, reflecting a broader European trend. In terms of international trade, Spain's import and export of THC products remain relatively low, with a total import sum of $5,699 and exports valued at $3784 in 2021. The leading countries in the cannabis market include the United States with $10 billion, Canada with $6 billion, Germany at 87 million euros, Italy with 50 million euros, and Uruguay at 45 million euros.
Evolving Landscape of CBD Consumption in Spain
In recent years, Spain has seen a growing interest in the consumption of CBD or cannabidiol, a non-psychoactive compound found in hemp that is experiencing a surge in popularity due to its purported health benefits. This shift in the market is largely driven by changing regulations and increasing awareness of CBD's therapeutic applications. The rise in CBD consumption is a reflection of both legal developments and consumer preferences. The Court of Justice of the European Union declared in late 2020 that CBD could not be banned by member states, noting that it bears "no adverse health effects." Subsequently, products derived from hemp with less than 0.2% THC became the only ones authorized for CBD production in the EU. Consequently, Spain, abiding by this regulation and offering a market that is estimated to reach approximately €80 million, showcases the robust potential for growth within the European market. A diverse array of CBD products has been unveiled to meet the consumer demand. While CBD oil remains among the most sought-after offerings, with an anticipated market value surpassing €200 million, other popular formats include e-liquids, capsules, and edibles such as gummies, reflecting a market eager to embrace alternatives to traditional methods of consumption.
Notably, younger generations, particularly Spaniards aged 15 to 24, are major contributors to cannabis consumption, which might be influencing the surge in CBD product utilization. Despite the legal murkiness surrounding cannabis use—particularly for recreational purposes—in Spain, buyers can legally purchase CBD products labeled for decorative purposes, effectively bypassing restrictions on direct consumption. Physical stores specialized in CBD sales number around 25 and are particularly concentrated in major cities, establishing Spain as a burgeoning market in the European context. These retail locations, alongside online venues, are capitalizing on the demand for diverse CBD formats such as oils, flora, e-liquids, resins, and more, offering various concentrations and qualities, including organic options. CBD's growing acceptance in the Spanish market can also be seen through the lens of its international trade. Despite being relatively small in terms of trade flow, Spain engages in import and export activities with countries such as Canada, the UK, and the US, suggesting an emerging and potentially lucrative sector in international commerce dedicated to CBD products. Hence, the market trends in Spain unfold; CBD consumption rises with the tide of legal acceptance and a shifting cultural stance towards cannabis-related products. As legislative frameworks evolve, aligning with consumer desires for both therapeutic applications and potentially recreational.
Key Players Steering the Growth of the CBD Market
The CBD market is a vibrant space with various players making significant strides in product innovation, market reach, and customer engagement. Here's a closer look at some of the prominent companies that are shaping the landscape of the CBD industry.
- Aurora Cannabis : As an international force in the recreational CBD sphere, Aurora Cannabis has positioned itself as a leader with a strong reputation for quality and innovation. With a commitment to excellence and global market reach, the company continues to make waves internationally.
- Canopy Growth : An industry giant, Canopy Growth propelled its market presence through the strategic acquisition of Cafina, expanding its product lines and enhancing its global footprint. With its eyes set on market domination, Canopy Growth continues to grow its brand recognition and consumer base.
- Linneo Health (formerly Alcaliber) : Originating in Spain, Linneo Health caters to the local and international CBD market through its expertise in cultivation and production. With a strong foothold in the Spanish market, the company is an example of successful localized production reaching into the broader marketplace.
- Jazz Pharmaceuticals (post-acquisition of GW Pharmaceuticals) : A major player in the therapeutic CBD sector, Jazz Pharmaceuticals, after its acquisition of GW Pharmaceuticals, has become synonymous with pharmaceutical-grade CBD product development. Its influence in the therapeutic aspects of CBD continues to expand the potential of cannabinoid-based medicine.
- Oils4cure : Although specific financial details aren't provided, Oils4cure is noted for its contribution to the market. Their focus on tailored CBD solutions marks them as a customer-centric operation with an emphasis on personal wellness through CBD.
- Grow (following acquisition of Sanoid Isolates) : The acquisition of Sanoid Isolates signals Grow's intent to strengthen its market presence by diversifying its product portfolio and leveraging advanced production capabilities to meet burgeoning demand.
- Justbob.co.uk : An e-commerce site specializing in the sale of CBD, Justbob.co.uk caters to customers with a seamless online shopping experience. Their platform makes accessing a wide range of CBD products easy and convenient for consumers, driving the growth of online CBD sales.
- Spanish Cañamera : A crucial presence in the physical retail space, Spanish Cañamera offers a direct customer touchpoint for a range of CBD products. With its specialized stores, the brand taps into the market of consumers who prefer face-to-face transactions.
- CBDShop : CBDShop is part of Spain's growing number of providers that offer a variety of CBD products.
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Summary and extracts
1 Market overview
1.1 Definition and presentation
CBD, also known as cannabidiol, is a molecule found in hemp or other cannabis strains that contain more THC. At 0.2% THC, hemp stays within the permitted THC limits and is therefore the only plant authorized to produce CBD in the European Union. Beyond flowers and resin, once the molecule is extracted from the plant, several products can be produced: food, cosmetics, beverages, but also CBD oil.
Globally, the CBD market has grown exponentially in recent years. Although recreational cannabis consumption is not tolerated in many European countries, the Court of Justice of the European Union ruled in November 2020 that CBD consumption was not prohibited in Europe, saying that CBD consumption had "no adverse health effects" and could not be banned by member states.
The CBD market in Europe is growing rapidly and the main hemp producing countries, which are the Netherlands, Lithuania, Romania and France, account for almost 50% of the total produced in Europe, although hemp is mainly used as a fiber (fabric) and as a building material.
In Spain the recreational use of cannabis is tolerated, it is possible to grow cannabis for personal consumption, although trade and public consumption are still prohibited. CBD has attracted new consumers and many companies such as La Tía María, Serenity or Laboratorios Naturasor successfully market CBD-based products.
List of charts presented in this market study
- CBD market distribution
- CBD market turnover evolution
- CBD Market Turnover Forecast
- Evolution of the use of medical cannabis
- Evolution of THC molecule trade balance
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