Summary of our market study

The French household linen market is estimated at between 2.5 and 3 billion euros. High-end linens account for over 100 million euros.

The global market for household linen is estimated at over 130 billion dollars. The European market should be overtaken by North America by 2025. The North American market is valued at $32 billion, compared with $31 billion for Europe.

Bed linen is driving the market, reaching $72.1 billion in 2025. The trend towards larger beds is having an impact on linen sales.

Synthetic fibers are on the rise, overtaking traditional natural fibers by 2020.

Trends in the French high-end household linen market

The market is focused on medium-quality linens that are frequently renewed. This trend has favored products imported from Asia.

High-end household linen represents around 4% of the total linen market in France, with a market value of over 100 million euros.

Distribution of household linen has expanded, moving from specialized stores to a multi-channel model. Major distributors account for nearly 30% of sales, while distance selling is on the rise.

The hotel and catering sector, which requires regular linen replacement, is a stable outlet for linen sales.

French domestic production, faced with the challenge of Asian imports, is moving towards high-end products and exports.

Players in the household linen market

Linvosges
Fremaux-Delorme Group
Anne de Solène.
Alexandre Turpault
Garnier-Thiebauxe
Beauvillé

the high-end household linen market - France

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Number of pages : ~ 40 pages
Format : Digital and PDF versions
Last update : 23/11/2021

Summary and extracts

1 Market overview

1.1 Market overview and definition

Householdlinen refers to all fabrics for domestic use. They can be segmented into six product types:

Bed linen;
Bedding;
Bathroom linen;
Table linen;
Kitchen linen;
Textile decoration.

Household linen manufacturers have only partially benefited from theFrench public's growing interest in interior design in recent years. In fact, consumption patterns based on frequent renewal of medium-quality products at attractive prices have benefited more from imported products (mainly from Asia). In the high-end segment, luxury bedding is growing worldwide in 2018.(Bain) More generally, the luxury market is tending to run out of steam after years of sustained growth, even if the share of high-end bedding is relatively small.(Le Monde)

French manufacturers, who produce high-quality but much more expensive decorative textile products, are increasingly focusing on the top end of the market and on exports: notions of tradition and know-how are more appreciated in countries with higher incomes than in France, such as Switzerland or Germany.

Once the preserve of specialist stores, the distribution of household linen such as toiletries and table linen is now multi-channel. While mass retailers offering their own brands have made great strides (30% of sales), distance selling (30%) remains important thanks to theexpansion of e-commerce.

All major brands now offer an online sales site. In France, market leaders include Linvosges, the Fremaux-Delorme group , Anne de Solène, Alexandre Turpault, Garnier-Thibaut and Beauvillé.

2 Demand analysis

3 Market structure

4 Offer analysis

5 Regulations

6 Positioning the players

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