Buy the full study
Summary of our market study
In 2020, the halal meat market in French supermarkets was worth 337 million euros. Poultry stood out with sales of 133 million euros.
The Muslim population is estimated at between 5 and 6 million, rising to between 8 and 13 million by 2050. These figures underline the potential for growth in demand for halal meat in the years ahead.
Consumers, young urban Muslims and growing families are the main buyers. The most frequent buyers, accounting for almost 30% of the market, are "pre-families", i.e. young couples and singles under 35 with no children. This demographic group spends an average monthly budget of around 238 euros on halal products. Growing families", with at least one child aged between 6 and 11, spend an average of around 403 euros a month.
Controversies surrounding inappropriate labeling and insufficient respect for halal practices have prompted a large proportion of consumers to turn to small neighborhood butchers, who are perceived as more trustworthy than the large supermarket chains.
Small businesses control over 50% of halal food spending.
Ramadan is a peak period for halal meat sales, accounting for up to 30% of annual sales.
The French halal market is estimated at over €5.5 billion, and the out-of-home halal consumption market at €1.7 billion by 2023.
Halal market players
- In halal charcuterie, Isla Délice will dominate the market by value in 2020, with a 46.8% share.
- Fleury Michon, a notable challenger, holds a respected position with 17.1% market share.
- Oriental Viandes holds 8.8% of the market.
- Réghalal (associated with Société Normande de Volaille, a subsidiary of the LDC group) specializes in halal poultry.
to understand this market
Detailed content of our market study
Inforamtion
- Number of pages : ~ 40 pages
- Format : Digital and PDF versions
- Last update :
Summary and extracts
1 Market overview
1.1 Definition and scope of the study
In the Muslim religion, halal refers to everything authorized by Sharia, or Islamic law, as opposed to haram, which is prohibited or impure. The prohibitions of the Muslim religion include the consumption of alcohol, drugs and pork (including the pork gelatin used to make sweets), as well as " blood, the dead beast or the beast on which one has eaten. ( Sura 5 of the Koran), i.e. any meat from an animal that has not been slaughtered alive.
Thus, according to Muslim rites, to be halal, the animal must be turned towards Mecca, its throat cut and bled by a Muslim who pronounces sacred words. This practice contravenes French legislation, which requires the animal to be stunned before slaughter.
The global halal market is expected to grow at a compound annual growth rate of 4.8% between 2022 and 2027, according to industry forecasts. Reflecting sustained demand for halal worldwide. In the same direction,the halal food market is expected to develop positively, with a CAGR of 14.5% over the period 2023 - 2027.
In 2022, on a global scale, the halal food market segment will account for 63.5% of the market, making it the largest halal market segment in comparison with other halal sectors such as cosmetics, clothing, "muslim friendly" tourism...
In 2023, nationwide, the halal supermarket market saw a12.69% increase in sales over the previous year. The main market segments are
- Halal charcuterie
- Halal frozen foods
- Fresh delicatessen
The halal prescription has given rise to some controversy in Europe, particularly among animal rights groups. What's more, there is no halal label in France, unlike kosher products, which are guaranteed by the Consistoire Central des Juifs de France: there are therefore different methods of certifying halal.
Despite the difficulties of certification, the halal market in supermarkets and hypermarkets is very much alive and kicking, with sales growing by 12.69% in value in 2023 compared with 2022 , and the 1st Halal Franchise Fair held in Paris in 2020. This market therefore appears to be growing steadily, with market structuring tending to develop, as Isla Délice has shown with a steady 8-10% increase in sales between 2010 and 2020.
In fact, the main players in the halal meat market are, on the one hand, major groups such as Fleury Michon, Isla délice and Réghalal (a subsidiary of the LDC group) and, on the other, independent stores such as butchers, which are smaller players.
1.2 Excellent growth opportunities worldwide
The global halal market
The global halal market may contain different products and services from one source to another.
According to the"State of the Global Islamic Economy Report", the global halal market will have sales of $*.* trillion in **** and is expected to continue growing to reach $*.* trillion in ****, representing a ...
1.3 The French market
The French halal market in supermarkets and hypermarkets (***) continues its positive trend. In ****, it will be worth ****.** million euros, an increase in sales of **.**% compared to ****.
sales trends for the halal market in supermarkets France, ****-****, in millions of euros Source: ****
The main segments of the halal meat market are halal ...
1.4 International halal meat trade
Precise figures are available concerning the value of halal meat imports into the countries of the Organization of Islamic Cooperation (***), as well as the ranking of the main importers and exporters of halal meat to these countries. The ** OIC member countries imported $*** billion worth of Halal products and exported $*** billion in ...
2 Demand analysis
2.1 Targeting the Muslim community
While anyone can buy halal products, the target clientele is the Muslim community. To assess the demand for halal meat in France, we first need to establish the total number of Muslims in the country, which is difficult to do as ethnic statistics are forbidden.
According toInsee 's **** report on religious ...
2.2 Typology of halal meat consumers
An IFOP survey conducted in September **** among the Muslim population analyzes the frequency of halal meat purchases in France, according to a number of criteria: consumer gender, age, profession, marital status, and region of origin.
Generally regular consumers
According to a recent IFOP survey, **% of Muslims questioned claimed to consume halal ...
2.3 Highly variable average baskets
Among halal meat buyers, six types of family can be distinguished, with very distinct consumption patterns and average halal spending:
Pre-families": couples or singles under ** with no children; Young families": families with children, all under * years of age; Growing families": families with at least one child aged * to **; Established families": families ...
2.4 Consumers' expectations are more demanding
Consumers increasingly attentive to health risks
Consumers have high expectations in terms of quality, innovation and product availability. This is why brands are adopting growth strategies aimed at improving their offer by moving upmarket and reviewing their packaging.
Consumers, for example, are increasingly aware of the health risks associated with halal ...
2.5 Ramadan no longer the only highlight
Ramadan is a strategic time, accounting for **-**% of annual sales of halal meat. There is also significant stockpiling, as the bulk of sales take place before Ramadan.
The Ramadan period has a direct influence on halal butchery sales, which increase by ** to **% at this time of year. This is linked ...
2.6 Demand cyclicality
The graph below represents the proportion of searches for the given keyword in a given region and for a specific period, compared with the time when the rate of use of this word was highest (***). Thus, a value of ** means that the keyword was less commonly used in France, and a ...
3 Market structure
3.1 The main halal meat brands
The halal meat market features a number of players with uneven market shares. Isla Délice remains in the lead with **.*% of the market, up *.* points on the previous year (***). Fleury Michon, Réghalal and Isla mondial have also seen their market shares increase, while Oriental viande has seen a slight ...
3.2 Meat production and halal meat in France
The Confédération Nationale de l'Élevage details some of the characteristics of meat production in France. It is organized into two herds:
The " dairy herd ", which represents **% of the total herd and is made up of animals bred and destined for milk production. **% of animals are selected for herd ...
3.3 Distribution mainly captured by small retailers
Major retailers such as Carrefour, Auchan and E.Leclerc are pursuing aggressive halal product promotion policies.
Nevertheless, traditional retailers continue to do well, particularly halal butchers, small shops and markets. It is estimated that**% of sales are made via halal butchers and local grocery stores. [***].
This is a direct result of ...
3.4 Online meat buying: a booming segment
Due to the health crisis linked to Covid-**, halal meat distribution has been shaken up as consumers of this type of product have turned to drive-thru distribution or direct home delivery of products, in ****, Isla Délice saw over ***% growth in their drive-thru sales compared to ****. [***]
sales trends for halal charcuterie ...
4 Offer analysis
4.1 Meat, the most important segment of the halal market
According to an LSA Conso study, the fresh halal market is the most popular with consumers, with halal poultry in first place(***). In last place, we find dairy products with sales of *.** million euros.
Halal sales in various departments France, ****, € million Source: ****
in the grocery sector, consumers are turning more to ...
4.2 The halal poultry segment continues to expand
In ****, the halal meat market in French supermarkets represented *** million euros in sales, up +**.*% in volume and +**.*% in value compared to ****. The poultry meat market segment in French supermarkets grew by **.*% between **** and ****, since in **** the halal poultry market segment in supermarkets in LS represented *** million euros in sales, while in ...
4.3 Innovation at the heart of growth strategies
Brands focus on product innovation
Consumers of halal meat are complaining about a lack of choice and variety at halal butcher's shops in supermarkets: they buy halal charcuterie and frozen products there, but go to traditional halal butcher's shops for fresh meat, because they can't find enough of it in ...
4.4 Organic halal: a new alternative?
Made in France and organic products are very much in vogue in France. However, the halal meat market is still very small: today, there are less than a dozen organic and halal butchers in Paris. [***]
But following a petition from the Œuvres d'assistance aux bêtes d'abattoirs (***) issued an opinion on ...
5 Regulations
5.1 The main regulatory standards governing the meat market in France
Non-exhaustive list.
The " Hygiene Package ": this is a set of European hygiene standards designed to ensure a minimum level of health safety on a European scale, and binding on all players in the food chain. They mainly comprise the following regulations: Regulation (***) n°***/****, Regulation (***) n°***/****, Regulation (***) n°***/****, Regulation (***) n°***/****, Regulation (***) n°***/****, Regulation ...
5.2 Difficulties in controlling halal regulation and certification
Unlike the "kosher" label, for example, there is no single "halal" label in France, as the Conseil français du culte musulman (***) has never succeeded in producing unified specifications.
Today, three organizations handle the bulk of certification in France: the three major mosques of Paris, Lyon and Evry, which represent three ...
6 Positioning the players
6.1 Segmentation
- Agrial Coopérative Primeal
- Bigard groupe
- Abattoir de Bondy
- Amalric GroupeIsla - Isla Délice
- Réghalal (Groupe LDC)
- Fleury Michon
- Baytat
- Dispro
- GRG Rungis
- Halal Food Service
- Isla Mondial
- Maison Koroghli
- Saglam France
- Big M Burger
List of charts presented in this market study
- Current and projected size of the halal food market
- Share of each segment in the halal market
- Global halal meat market by end user
- Value market share of the main halal charcuterie brands
- Value market share of the main halal frozen meat brands
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Latest news
Fleury Michon, the king of ham, bets on plant-based products with vegetable slices - 28/03/2024
- - Fleury Michon sales: 795 million euros.
- - Products offered: three legume-based products (coral lentils, chickpeas, white beans)
- - Target market: 50% of consumers in France claim to be flexitarians.
- - Annual decline in the pork ham market: 2% to 3% in volume since 2015
- - Estimated supermarket delicatessen market for plant-based products: close to 150 million euros, up by around 3% in volume.
- fleury Michon's "nitrite-free" market share: 62% of sales.
Agri-food: Agrial continues to grow after merger with Natura'Pro - 01/06/2023
- Agrial: first place among French cooperatives
- Merger with Natura'Pro, agricultural cooperative in the Rhône Valley
- Agrial: sales of over 7 billion euros by 2022
- Natura'Pro: sales of 84 million euros in 2022
- Agrial: 14 agri-food sites in the Alpes Sud-Est region
- Natura'Pro has stores for agricultural professionals and the general public (under the Gamm Vert banner)
- Agrial sales doubled in ten years
Fleury Michon maintains its volumes despite inflation | Fleury Michon remains competitive. - 14/04/2023
- Family-owned group
- Fleury Michon sales in 2022: 795 million euros (up 12.6%).
- Growth in in-flight catering: +67.5%.
- Growth in corporate meal delivery: +58%.
- Retail share of Fleury Michon sales: 85%.
- Growth in mass-market sales: +7.5%.
- Price increase introduced in July: 4% full-year.
- Increase in raw material and packaging costs: 20%.
- Company net income in 2022: 2.4 million euros (versus 4 million the previous year).
- Closure of the Plélan-le-Grand site in Brittany at the end of April, employing 101 people.
- Share of nitrite-free charcuterie ranges in value sales: 33%.
A new lease of life for the halal market - 08/02/2023
- Reghalal is the market leader in halal delicatessen, with a 34.5% market share by volume, followed by La Pastilla (20.9%), Mil Brick (11.5%) and Isla Délice (10.6%)
- Réghalal (LDC) enters the frozen segment, dominated by Isla Délice (50.8% market share by value). Far behind are Oriental Viandes (14.1%), Isla Mondial (6%), and Arabi (4.1%). The final quarter is dominated by private labels (16.2%) and smaller players (8.8%)
Agrial food group to merge with Natura'Prods to create Agrial Natura'Prods. - 22/01/2023
- Merger between Agrial and Natura'Pro
- Agrial owns some sixty brands (including Florette, Danao and Soignon)
- Sales of 6.2 billion euros by 2021, 12,000 farmer members and 22,100 employees, including 13,000 in France
- Established in 11 countries
- Natura'pro is an agricultural cooperative based in the Drôme provençale region of France
- 320 employees and 5,400 farmer-members for sales of 84 million euros
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
the halal meat market | France
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
Pack 5 études (-15%) France
- 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
- Conservez -15% sur les études supplémentaires achetées
- Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)
Consultez les conditions du pack et de remboursement des crédits non consommés.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
