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Summary of our market study
The French market for small electrical appliances will be €3.7 billion in 2023, while that for large electrical appliances will be €5.8 billion. Connected appliances account for between 3% and 5% of this market.
The USA and China are the main markets for appliances, with personal care appliances predominating in the USA and cooking appliances in China.
The smart home market is also flourishing, particularly in the USA, and it is expected that over 25% of French households will be equipped with smart home appliances by the end of 2024.
Trends in the French connected home appliances market
In recent years, France has seen a significant rise in the market for connected household appliances, attributed to the "homemade" trend, which has stimulated consumer interest in innovative appliances such as Moulinex's "Cookéo" and Lidl's "Monsieur Cuisine Plus".
Despite this appeal, the market penetration of connected appliances is still modest, representing less than 5% of major household appliances. According to GfK, France ranks 16th in the world in terms of connected countries.
The explosion in demand for household appliances, partly fuelled by the pandemic, has led to a 55% rise in sales of coffee machines with grinders.
The French market also reveals a high level of ownership of traditional appliances such as refrigerators (99%), washing machines (97%) and microwaves (92%).
Players in the connected appliances market
- Companies like Vorwerk, known for their floor care and food preparation appliances, rub shoulders with Grundig, renowned for its commitment to improving hygiene, beauty and health through its products.
- Multinational giants such as Samsung, Siemens, Bosch and LG Electronics have made significant inroads into various appliance segments, from laundry care to food preparation. the result is a new era of convenience and efficiency in homes around the world.
- Whirlpool and Philips have also made their mark in many categories, including breakfast appliances and hygiene products.
- Companies like Miele specialize in creating large, durable appliances that offer the perfect blend of elegance and functionality.
- BSH, Electrolux and Groupe SEB present strong portfolios catering for a wide range of domestic needs. Their presence reinforces the current trend towards connected living spaces.
- In the field of innovative design and revolutionary technology, Dyson has carved out a place for itself.
- at the affordable end of the spectrum, brands like Conair and Clatronic offer user-friendly options that strike a balance between cost and quality, proving that connected appliances can be accessible to a wider market.
- Companies like Severin complete the picture with a portfolio that includes everything from kitchen appliances to personal care devices.
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Summary and extracts
1 Market overview
1.1. Presentation and definition of the market
The connected household appliance market grew in France in 2018 despite reduced consumption by French households due to limited growth in purchasing power. In fact, it is the household appliance market as a whole that is growing in France, with growth of 1.1% and 0.8% in value respectively according to GfK, for sales of large and small appliances between 2017 and 2018.
During this period, the French confirmed the "home-made" trend, which particularly benefited the connected household appliance market, which was able to respond with numerous innovations. Moulinex was able to offer new food processors such as the "Cookéo", which soon faced competition from Lidl's "Monsieur Cuisine Plus" model.
Connected household appliances promise consumers time savings and ease of use, which in the past were more of a chore than a pleasant activity. The sector is thus strongly driven by the innovation of historical brands of household appliances, such as the iQ500 from Siemens, a connected refrigerator. Connected appliances would also allow for greater energy efficiency.
However, these products are still struggling to fully convince French consumers. They represent less than 5% of the major household appliances available on the market. France also has 6 ème The world economy would only rank 16th in the world ème position among connected countries according to GfK, reflecting the delay of French consumers to adopt and consume connected products.
Most of the growth in the connected appliance market has been captured and sustained by specialist retailers such as Darty, but also by pure-players in the e-commerce world such as Amazon. In order to differentiate themselves from these pure-players, consumer appliance brands have sought to renew the customer experience through their points of sale and a more immersive cross-channel strategy, for example by giving customers the opportunity to test new connected appliance products directly.
It is also in the face of competition from pure-players that connected appliance retail chains have made significant mergers, following the example of Fnac and Darty or even after the takeover of the GPdis group at the end of 2017 by MDA Company, which now has the leading network of consumer appliance stores.
List of charts presented in this market study
- Chiffre d'affaires du marché du petit électroménager
- Evolution of the sales index for household appliances in France
- Household appliance equipment rate
- Distribution of the type of appliances used by consumers
- Nombre d'entreprises spécialisées dans la fabrication d'électroménager
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Latest news
Home appliances: Bosch interested in Whirlpool - 27/06/2024
- - Market capitalization of Whirlpool approx. $4.8 billion (€4.5 billion).
- - Electrolux announced the elimination of 8% of its workforce, or 4,000 jobs, and cost-cutting measures, particularly in the United States.
- - Whirlpool owns 25% of Beko Europe, while Arcelik (renamed "Beko") holds 75%.
- - BSH, Bosch's household appliance division, plans to cut 3,500 jobs by 2027, including 1,000 this year.
Bosch is considering a bid for Whirlpool - 27/06/2024
- Whirlpool market capitalization: approx. $4.8 billion (€4.49 billion).
- - Whirlpool is one of the world's largest manufacturers of white goods.
- - Integration of Whirlpool's European activities into a new company controlled by its Turkish competitor Arcelik.
- - Disposal of activities in the Middle East and Africa.
How Samsung Electronics plans to become the world's largest chipmaker - 14/06/2024
- Samsung Electronics' objective: to offer its Silicon Valley customers (Nvidia, Apple, Tesla, Amazon) an essential technological solution by 2026.
- - Samsung Electronics foundry market share in the first quarter of 2024: 11%.
- - TSMC (Taiwan Semiconductor Manufacturing Company) foundry market share in the first quarter of 2024: 62%.
- - Investment required for a state-of-the-art semiconductor plant: between $10 and $20 billion.
- - Samsung capacity: integrated production of memory chips, design and manufacture of various semiconductors
- - Current production time for a complex graphics processor: three months.
- - Samsung production target: 2-nanometer computing chips in 2026 and 1.4-nanometer chips in 2027.
- - Order growth forecast for AI chips at Samsung: 9-fold by 2028.
- - Estimated value of the total AI semiconductor market (all producers combined) per year in 2028: $400 billion.
Bosch plant closure in Haute-Savoie: start-up partners look grim - 31/05/2024
- - Year Bosch announced it would close its Marignier site: 2024
- - Year the Bosch group was established in Marignier: 1947
- - Number of employees at the end of 2023: nearly 180
- - Sales for Alpsolu's industrial subcontracting business in 2022: 88 million
- - Number of units assembled for Moonbikes: 1,400 electric snow scooters
- - Number of units entrusted to Marignier by Lancey Energy Storage: 6,000 smart radiators
Bruno Gahery, a new captain for Bosch activities in France, Benelux, Western and Southern Europe - 26/04/2024
- - Bosch France employs 6,000 people.
- - In 2023, Bosch France recorded a 1.2% increase in sales, reaching 3 billion euros.
- - Bosch France is the leader in the automotive aftermarket.
- - Bosch's total sales in Europe rose by 5.5% in 2023, to 46.8 billion euros.
- - The future of the Bosch site in Rodez (Aveyron) is uncertain.
Boulanger's plan to rival Darty's after-sales service - 02/04/2024
- Last year, Boulanger repaired 1.5 million products, up 15% year-on-year.
- Out-of-warranty repairs jumped by 18%.
- Boulanger saw a slight drop in sales of 2.7%, from 4.495 billion in 2022 to 4.371 billion in 2023.
- The company has gone from 201 stores in 2022 to 217 in 2023.
- 400 home repair technicians, and four repair centers specialized by product type.
- Workforce dedicated to repairs at Boulanger: 900 employees, up 30% in three years, with a target increase of 300 over the next three years.
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the connected household appliances market | France
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