The coconut oil market - Italy (2024)

1.2 Global market

The value of the global coconut oil market grew steadily from **** to ****, from $*.** billion to $*.** billion. This represents an overall increase of **.* percent in five years. Growth was particularly significant between **** and ****, with an increase of **.* percent, while **** to **** saw a more moderate increase of *.* percent.

Global coconut oil market value World, ****-****, in US$ billion GlobeNewswire, Allied Market Research, Future Market Insights

The global coconut oil market is expected to continue its growth from **** to ****, increasing from US$*.** billion to US$*.** billion. This represents an increase of **.* percent over five years. The average annual growth during this period will be *.* percent.

Global coconut oil market evolution World, ****-****, in US$ billion ResearchAndMarkets

The value of the global organic edible oil market increased steadily from **** to ****. it increased from US$*.** billion in **** to US$*.** billion in ****, marking an overall growth of **.* percent in five years.

Value Global organic edible oil market (***) World, ****-****, in US$ billion Dataintelo, Market Reports, FutureMarketInsights

The global market will continue to grow from **** to ****, from US$*.** billion in **** to US$*.** billion in ****. This represents an overall increase of *** percent in nine years. The average annual growth will be around *.*%.

Global organic edible oil market development (***) World, ...

1.3 Italian market

To calculate the market for refined coconut oil, we subtracted the value of imports in **** (***). For the following years we used the European compound annual growth rate of *.** percent until the year ****.

Imports **.* ML of € Exports **.** ML of € Value of production ***.* ML € Estimated market value (***) ***.* ml of €

Market Value of Refined Coconut Oil Italy, ****-****, in million EU€ Eurostat, UNComtrade, MondorIntelligence, Businesscoot elaboration

In ****, the value was ***.* million euros, while in **** it is expected to reach ***.* million euros. This growth represents an increase of ** percent over the period.

In Italy, the consumption of coconut oil has increased not only because of its beneficial properties in food, but also because of its increasing use in the cosmetic and personal care sectors (***). Demand for natural and organic products continues to drive this market.

1.4 Import and export

Growth in Exports and Improved Coverage Rate of Coconut Oil in Italy:

Imports, Exports, and Coverage Rate of Crude and Refined Coconut Oil Italy, ****-****, in ML of US$ UNComtrade

Between **** and ****, Italian exports of crude and refined coconut oil increased by ***.* percent, from US$**.* million to US$**.* million. Imports, on the other hand, grew ** percent over the same period, from $**.* million to $***.* million. The coverage rate, which measures the ratio of exports to imports, showed a significant change. After a relatively stable trend between **** and ****, around *.**-*.**, it rose to *.** in ****.

Italy's dependence on Coconut Oil Imports in ****: Value of coconut oil categories Italy, ****, in % UNComtrade

Main Supplying Countries of Coconut Oil for Italy in ****: Main source countries of crude and refined coconut oil imports Italy, ****, in % UNComtrade In ****, the Philippines was the main supplier of crude and refined coconut oil to Italy, accounting for **.* percent of imports. This was followed by Spain and the Netherlands with **.* percent and ** percent respectively. Germany and Greece contribute less, with *.* percent and *.* percent respectively. The other countries, including Belgium, France, Sri Lanka and Slovenia, have significantly lower market shares, all below * percent.

Main Destinations of Italian Coconut Oil Exports: Main countries of crude ...

1.5 The Russian-Ukrainian conflict

The Russian-Ukrainian conflict, which began in February ****, has had a profound impact on multiple global markets, including coconut oil. International sanctions imposed on Russia and the closure of Ukrainian ports have caused significant disruptions in supply chains. This has affected commodity prices and led to a restructuring of trade routes, increasing transportation and insurance costs.

The war also increased energy costs, further exacerbating the situation for edible oil prices as increased production and transportation costs were reflected in consumer prices. Companies have faced an increasingly unstable market, with rising geopolitical tensions adding further uncertainty about future supplies (***).

Constant Decline in Prices of "Other Food Oils" in Italy,by which is meant all oils excluding olive oil. Consumer price index for "Other food oils" for the whole community (***) - monthly Ecoicop data [***] Italy, ****-****, index Istat Starting from an index of ***.* in May ****, the index reached ***.* in April ****, registering an overall decrease of **.* percent.

2.1 Overview of demand

This study examines changes in traffic to major bilogical and natural product sites in Italy, the analysis focuses on the impact of global events, such as the COVID-** pandemic, and subsequent technology adoption trends in digital communications. The sites considered are: NaturaSì, Iper, Ecco Verde, Macrolibrarsi, and Fitocose.

Traffic trends of major natural and organic product sites Italy, ****-****, in millions of views Semrush, Businesscoot elaboration

Views fell from ** million in **** to **.* million in ****, registering a ** percent decrease. After an initial drop of **.* percent between **** and ****, traffic remained stable in ****, and then continued to decline in the following two years.

In ****, the organic coconut oil market is experiencing several emerging trends that influence demand.

Food Use: Food use of coconut oil is growing due to consumers using it for cooking, as an ingredient in various recipes, or as a dietary supplement. This is due to its nutritional properties and health benefits, such as supporting weight management and promoting heart health. Food trends and interest in natural ingredients are further fueling this growth(***).

Cosmetic Use: Coconut oil has become a popular ingredient in cosmetics due to its moisturizing and nourishing properties. it is widely used for skin and hair care, helping to ...

2.2 Trends in coconut oil demand

Growing Interest in Coconut Oil in Italy:

Trend of searches for "Coconut Oil" as an Oil Italy, ****-****, index Google Trends, Businesscoot elaboration

Starting from an index of **.* in May ****, searches peaked at ** in October ****, and then stabilized at high values, with an index of **.* in May ****. This growth of ** percent suggests an increasing interest in coconut oil over the period analyzed.

2.3 Geographical distribution of demand

For the following map ss google trends data were taken into account, they reflect interest based on google searches and may not correspond to the actual use of these apps in the various regions. Values are calculated on a scale of * to ***, where *** indicates the location with the highest search frequency as a proportion of total searches in that location, and a value of ** indicates a location with half as many searches.

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Region, Coconut Oil: (***)

Liguria leads with a score of ***, followed by Friuli-Venezia Giulia with ** and Sardinia with **. In contrast, Tuscany records the lowest value with **. The difference between the region with the highest and lowest score is ** points; scores for Piedmont, Abruzzo, Basilicata and Marche are similar, each with **.

2.4 New Demand Trends

In ****, the organic coconut oil market is experiencing several emerging trends that are influencing its demand:

3.1 Italian market structure

the following analysis examines the trend of Italian companies active in the production of refined or crude oil derived from oilseeds or oil fruits, predominantly not from their own production, in the period between **** and ****. This sector, fundamental to the country's food and agricultural industry, has gone through significant changes in the number of operating companies, reflecting market dynamics and structural changes.

Evolution of Italian Enterprises:

Italian firms active in the production of refined or crude oil from predominantly non-produced oilseeds or oil fruits Italy, ****-****, in numbers Istat

The number of active Italian enterprises decreased significantly, from *** to **, a decrease of **.* percent. After a marked decline between **** and ****, with a **.* percent decrease, there is a slight recovery from **** to ****, with a *.* percent increase.

Distribution of Legal Forms in Italian Seed Oil and Oil Fruit Production Enterprises: Legal Form of Enterprises Active in the Production of Refined or Crude Oil from Oilseeds or Oilseeds Fruits Mainly Not Own Production Italy, ****, in % Istat The majority of Italian enterprises active in the production of refined or crude oil from oilseeds or oil fruits not of their own production are limited liability companies, accounting for **.** percent of the total. Sole proprietors, freelancers and the ...

3.2 Value Chain

*. Procurement of inputs:

The basics of coconut oil production begin with the procurement of essential inputs. High-quality coconut seedlings are purchased from nurseries to ensure robust plant growth. Farmers also need fertilizers and pesticides to keep their coconut plants healthy. In addition, skilled labor is needed for various agricultural activities, and proper agricultural equipment and tools need to be procured to facilitate planting, maintenance, and harvesting.

*. Agriculture and cultivation

Once the inputs have been secured, the next step involves preparing the land for planting. This includes clearing the land and arranging it for coconut seedlings. This is followed by the planting stage, in which the seedlings are carefully sown. Regular maintenance, including watering, weeding, and application of fertilizers and pesticides, is essential to ensure healthy growth of coconut palms. As the trees mature, they are closely monitored until they are ready for harvesting. Harvesting involves taking ripe coconuts from the trees, a process that requires precision and care to avoid damaging the fruit.

*. Primary processing

After harvesting, the coconuts undergo primary processing. The first stage is hulling, which involves removing the outer husk to access the inner nut. The next stage, shelling, involves breaking the coconuts to obtain the ...

3.3 Main Manufacturers of Coconut Oil

The following are the leading producers of coconut oil:

Biotobio: A leading Italian company in the production and wholesale distribution of organic products. Founded through the merger of three organic pioneers in Italy: Il Fior di Loto, Baule Volante, and La Finestra sul Cielo. The company has a long history dating back to ****, ****, and ****(***) with a semi-automated distribution center of **,*** square meters, supported by seven transit points distributed throughout Italy.

Probios: Founded in **** in Florence, the company has more than ** years of experience in the industry and stands out for its commitment to promoting a sustainable and environmentally friendly food culture. It offers a wide range of products, with over *,*** references, **% of which are Probios branded. About ** percent of the raw materials used come from organic Italian crops, with a strong focus on products that are gluten-free, dairy-free, without added sugar, and suitable for vegan diets. Specifically, Probios markets *** gluten-free products and more than *** dairy-free products(***). The brand is present in ** countries and relies on a widespread distribution network that includes more than *,*** outlets in Italy and abroad. Probios' headquarters are located in Calenzano, near Florence, and the company is committed to continuously improving its quality standards through advanced certifications such ...

3.4 The main players in the market

Interest in natural and organic products has grown significantly in Italy, reflecting an increased focus on health and wellness. This trend is also reflected in the online traffic of the main sites dedicated to these products. By analyzing the viewing data of the main Italian portals in ****-****, interesting differences in popularity and user interest in these platforms emerge.

Analysis of Traffic on Major Natural and Organic Products Sites in Italy:

Total traffic major natural and organic products sites Italy, ****-****, in millions of views Semrush, Businesscoot Processing

Macrolibrarsi recorded the highest number of views with **.* million, followed by Iper with **.* million. NaturaSì stood at *.** million, while Ecco Verde and Fitocose reported *.** million and *.** million views, respectively.

Detailed information about these sites is given below:

Macrolibrarsi: an Italian company operating in the wellness and sustainability sector, offering a wide range of natural, organic and eco-friendly products. Founded in **** as a mail-order catalog of books on wellness of body, mind and spirit, Macrolibrarsi became an independent company in **** under the leadership of Francesco Rosso and his sister Wahleeah. In ****, he started "The Farm of Self-Sufficiency," a permaculture-designed farm in the Romagna Apennines that produces ancient grains, herbs, vegetables and fruits with the ...

4.1 Supply analysis

The analysis of coconut oil supply in the market can be broken down into several steps. Here is a detailed analysis:

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Analysis of coconut oil supply highlights product diversification, varieties of associated services, and the importance of a well-articulated distribution strategy.

4.2 Evolution of prices

This analysis examines the evolution of consumer price indexes for a specific category of products in Italy from **** to ****. Focusing on the Ecoicop classification [***] other edible oils, which includes coconut oil, the following line is drawn:

Consumer price index trend for the whole community, base ****=*** - (***) Italy, ****-****, index Istat

In ****, the index was **.*, rising slightly to **.* in ****. In ****, the index saw a significant increase, reaching ***.*. It peaked in **** at ***.*, followed by a slight decrease to ***.* in ****. Overall, the index increased by **.* percent from **** to ****.

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Coconut Oil Price Fluctuations: A **.*% Decline between **** and ****:

Coconut Oil Price Trends Monthly Price - Euro per Metric Ton World, ****-****, in EU€ IndexMundi

At the beginning of ****, the price was ****.** euros per metric ton. After increasing to a peak of ****.** euros in March ****, prices began to decline significantly. By the end of ****, the price had fallen to ****.** euros. During ****, prices continued to fluctuate, with a low of ***.** euros in June and a slight rise toward the end of the year. In February ****, the price rose again to ****.** euros. Overall, from January **** to February ****, a **.* percent ...

4.3 Supply innovations

Practical Examples of Sustainable Practices in Coconut Oil Production:

Cargill and the Sustainability Program in the Philippines:

In collaboration with BASF, Procter & Gamble, and GIZ, implemented a sustainability program to improve coconut oil production conditions in the Philippines. This program, active from **** to ****, trained more than *,*** smallholder farmers on sustainable farming practices and business management. Among them, *,*** farmers received certification to Rainforest Alliance standards. The beneficiaries saw a ** percent increase in their incomes compared to those who did not participate in the program, while also improving productivity by ** percent (***).

Barry Callebaut and the Sustainable Coconut Charter:

Together with Nestlé and Proforest, launched the first Sustainable Coconut Charter to promote environmentally friendly farming practices. This project aims to improve transparency and sustainability in the coconut supply chain. Through training and technical support, the program helps farmers implement more sustainable farming methods, reducing the use of chemical fertilizers and promoting intercropping to increase biodiversity (***).

Nestlé and Transparency in the Supply Chain

It is working to improve transparency in its coconut supply chain. The company has identified major challenges, such as dispersed supply chains, vulnerable livelihoods of smallholder farmers, and low productivity. To address these issues, Nestlé works with suppliers and local farmers to ...

5.1 Regulation of the production and sale of coconut oil

In Italy, the production and sale of coconut oil is regulated by a series of rules and regulations that ensure product quality and consumer safety. These regulations are mainly divided into European Union community standards and specific national laws. Here is an overview of the main applicable regulations:

European Union regulations:

Regulation (***) No. ***/****: Establishes the general principles and requirements of food law, creates the European Food Safety Authority, and establishes procedures in the field of food safety. Ensures that food is not placed on the market if it is unsafe.

Regulation (***) No. ***/****: Establishes general rules on food hygiene. Requires food business operators to take appropriate hygienic measures to ensure food safety throughout the production process.

Regulation (***) No. ***/****: Establishes specific rules for the hygiene of food of animal origin. Although coconut oil is not of animal origin, the presence of specific regulations for other foods may also indirectly affect the production of coconut oil, especially in terms of hygiene requirements.

Regulation (***) No. ****/****: Concerning the provision of food information to consumers. Establishes rules on food labeling, including nutrition and allergen claims.

Italian regulations:

Legislative Decree ***/****: Regulates penalties for violating the provisions of European regulations in the agri-food sector. Establishes penalties for non-compliance with ...

6.1 Market segmentation

This table includes Major Manufacturers and Retailers of Organic Products, Including Coconut Oil:

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• Iper
• NaturaSì
• Biotobio
• Probios
• Macrolibrarsi
• La Saponaria
• NaturaleBio
• Puro BIO Cosmetics
• Tea Natura
• Le Erbe di Janas
• Ecco Verde
• Fitocose