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Summary of our market study
In Italy, the coconut oil market has experienced significant growth, driven by a shift in consumer preferences toward healthier, more conscious diets that favor organic and natural products. The popularity of coconut oil is steadily increasing, as evidenced by various indicators, including market values and consumer trends.
From 2019 to 2023, the global market value increased from about $3.12 billion to about $4.61 billion, marking an increase of nearly 48 percent in just five years. This trend is expected to continue with an annual growth rate of 9.9 percent from 2024 to 2028.
Demand Trends in Italy
Import and export dynamics illustrate the growing demand in Italy. From 2019 to 2023, Italian exports of coconut oil increased by 166.7 percent, while imports grew by 63 percent over the same period.
Analysis of consumer behavior shows that traffic on major natural and organic product sites in Italy decreased by 30 percent from 2019 to 2023. However, despite the decline in online traffic, interest in coconut oil has captured considerable attention. Google Trends data indicate a growing curiosity and demand for this product, with a 29% increase in searches from May 2022 to May 2024.
Geographic trends in Italy indicate that regions such as Liguria, Friuli-Venezia Giulia, and Sardinia show the most interest. In contrast, Tuscany seems less involved, registering the lowest score.
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Summary and extracts
1 Market Overview
1.1 Definition and presentation
Coconut oil is a vegetable oil that is derived from the fruits of the coconut plant.
This product can be used for both domestic and cosmetic purposes.
For domestic purposes it is used for:
-In cooking
-As a substitute for butter
-In place of eggs in a vegan diet
-Other uses
For cosmetic purposes it is used:
-As a natural body lotion or moisturizer
-As a cleanser or moisturizer for the face
-In soaps
-Other uses
Coconut oil can be: refined and unrefined.
The value of the global coconut oil market grew steadily from 2019 to 2023, from $3.12 billion to $4.61 billion. This represents an overall increase of 47.8 percent in five years. Growth was particularly significant between 2019 and 2021, with an increase of 27.6 percent, while 2022 to 2023 saw a more moderate increase of 9.8 percent.
In Italy, the coconut oil market is definitely expanding.Coconut is one of the tropical fruits most loved by Italians, which is why its oil is a product whose demand has grown exponentially in recent years.
The leader in Italy in coconut oil production and sales volume is Benvolio.
The main trend driving the sale of this particular type of oil is the change in consumer preferences toward a healthier and more conscious diet rich in organic and natural products. In addition, coconut oil has been scientifically proven to be beneficial in that it boosts immunity, aids digestion, fights parasites, and heals sunburns. These are all characteristics that make it an extremely desirable product on the market.
1.2 Global market
The value of the global coconut oil market grew steadily from **** to ****, from $*.** billion to $*.** billion. This represents an overall increase of **.* percent in five years. Growth was particularly significant between **** and ****, with an increase of **.* percent, while **** to **** saw a more moderate increase of *.* percent.
Global coconut oil market value World, ...
1.3 Italian market
To calculate the market for refined coconut oil, we subtracted the value of imports in **** (***). For the following years we used the European compound annual growth rate of *.** percent until the year ****.
Imports **.* ML of € Exports **.** ML of € Value of production ***.* ML € Estimated market value (***) ***.* ml of €
Market Value of Refined ...
1.4 Import and export
Growth in Exports and Improved Coverage Rate of Coconut Oil in Italy:
Imports, Exports, and Coverage Rate of Crude and Refined Coconut Oil Italy, ****-****, in ML of US$ UNComtrade
Between **** and ****, Italian exports of crude and refined coconut oil increased by ***.* percent, from US$**.* million to US$**.* million. Imports, on ...
1.5 The Russian-Ukrainian conflict
The Russian-Ukrainian conflict, which began in February ****, has had a profound impact on multiple global markets, including coconut oil. International sanctions imposed on Russia and the closure of Ukrainian ports have caused significant disruptions in supply chains. This has affected commodity prices and led to a restructuring of trade routes, increasing ...
2 Demand analysis
2.1 Overview of demand
This study examines changes in traffic to major bilogical and natural product sites in Italy, the analysis focuses on the impact of global events, such as the COVID-** pandemic, and subsequent technology adoption trends in digital communications. The sites considered are: NaturaSì, Iper, Ecco Verde, Macrolibrarsi, and Fitocose.
Traffic trends of ...
2.2 Trends in coconut oil demand
Growing Interest in Coconut Oil in Italy:
Trend of searches for "Coconut Oil" as an Oil Italy, ****-****, index Google Trends, Businesscoot elaboration
Starting from an index of **.* in May ****, searches peaked at ** in October ****, and then stabilized at high values, with an index of **.* in May ****. This growth of ** percent ...
2.3 Geographical distribution of demand
For the following map ss google trends data were taken into account, they reflect interest based on google searches and may not correspond to the actual use of these apps in the various regions. Values are calculated on a scale of * to ***, where *** indicates the location with the highest search frequency ...
2.4 New Demand Trends
In ****, the organic coconut oil market is experiencing several emerging trends that are influencing its demand:
3 Market structure
3.1 Italian market structure
the following analysis examines the trend of Italian companies active in the production of refined or crude oil derived from oilseeds or oil fruits, predominantly not from their own production, in the period between **** and ****. This sector, fundamental to the country's food and agricultural industry, has gone through significant changes in ...
3.2 Value Chain
*. Procurement of inputs:
The basics of coconut oil production begin with the procurement of essential inputs. High-quality coconut seedlings are purchased from nurseries to ensure robust plant growth. Farmers also need fertilizers and pesticides to keep their coconut plants healthy. In addition, skilled labor is needed for various agricultural activities, and ...
3.3 Main Manufacturers of Coconut Oil
The following are the leading producers of coconut oil:
Biotobio: A leading Italian company in the production and wholesale distribution of organic products. Founded through the merger of three organic pioneers in Italy: Il Fior di Loto, Baule Volante, and La Finestra sul Cielo. The company has a long history dating ...
3.4 The main players in the market
Interest in natural and organic products has grown significantly in Italy, reflecting an increased focus on health and wellness. This trend is also reflected in the online traffic of the main sites dedicated to these products. By analyzing the viewing data of the main Italian portals in ****-****, interesting differences in ...
4 Supply analysis
4.1 Supply analysis
The analysis of coconut oil supply in the market can be broken down into several steps. Here is a detailed analysis:
table { width: ***%; border-collapse: collapse; } th, td { border: *px solid #***; padding: *px; text-align: left; vertical-align: top; } th { background-color: #f*f*f*; }
Analysis of coconut oil supply highlights product diversification, varieties of ...
4.2 Evolution of prices
This analysis examines the evolution of consumer price indexes for a specific category of products in Italy from **** to ****. Focusing on the Ecoicop classification [***] other edible oils, which includes coconut oil, the following line is drawn:
Consumer price index trend for the whole community, base ****=*** - (***) Italy, ****-****, index Istat
In ...
4.3 Supply innovations
Practical Examples of Sustainable Practices in Coconut Oil Production:
Cargill and the Sustainability Program in the Philippines:
In collaboration with BASF, Procter & Gamble, and GIZ, implemented a sustainability program to improve coconut oil production conditions in the Philippines. This program, active from **** to ****, trained more than *,*** smallholder farmers on sustainable farming ...
5 Regulations
5.1 Regulation of the production and sale of coconut oil
In Italy, the production and sale of coconut oil is regulated by a series of rules and regulations that ensure product quality and consumer safety. These regulations are mainly divided into European Union community standards and specific national laws. Here is an overview of the main applicable regulations:
European Union ...
6 Positioning of actors
6.1 Market segmentation
This table includes Major Manufacturers and Retailers of Organic Products, Including Coconut Oil:
table { width: **%; border-collapse: collapse; margin: **px *; font-size: **px; text-align: left; } th, td { padding: **px; border-bottom: *px solid #ddd; } th { background-color: #f*f*f*; } caption { font-size: **px; font-weight: bold; margin: **px *; }
- Iper
- NaturaSì
- Biotobio
- Probios
- Macrolibrarsi
- La Saponaria
- NaturaleBio
- Puro BIO Cosmetics
- Tea Natura
- Le Erbe di Janas
- Ecco Verde
- Fitocose
List of charts presented in this market study
- Global coconut oil market value
- Global coconut oil market evolution
- Global Market Value Organic edible oil (palm oil, soybean oil, canola oil, sunflower oil, olive oil, coconut oil and others)
- Global organic edible oil market evolution (palm oil, soybean oil, canola oil, sunflower oil, olive oil, coconut oil and others)
- Major World Manufacturers of Coconut Oil
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the coconut oil market | Italy
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