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Summary and extracts
1 Market Summary
1.1 Definition and presentation
Table olives are olives that are grown and prepared specifically for direct consumption as food. Unlike oil olives, which are used primarily for the production of olive oil, table olives are processed and preserved so that they can be enjoyed whole. The product is prepared from the fruits of the cultivated olive tree (Olea europaea L.) that have reached 'adequate ripeness for processing. These fruits have been identified as the most suitable for processing due to their volume, shape, flesh-to-stone ratio, fine flesh, flavor, texture, and ease of detachment from the stone.
The global table olive market has been valued at $4.06 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 4.2 percent from 2023 to 2030, reaching $5.42 billion. There is a growing awareness of the health benefits associated with olive consumption. Rich in antioxidants, vitamins and healthy fats, olives are a key component of the Mediterranean diet, widely recognized for its positive health effects. This awareness is prompting many consumers to include more olives in their daily diet.
In recent years, world production has increased by34.8 percent, while consumption has decreased by 10.34 percent . This creates a situation of oversupply that has multiple effects on the market, prices, producers and consumers.
Regarding the Italian market, the value of production sold in recent years has increased by 42.9%, along with the quantity made and sold, which have increased by 37% and 31%, respectively. These positive trends recall the fact that our country is second only to Spain in the number of olives consumed in the world.
Most of Italy's production is attributable to Sicily and Puglia, which together account for about 61 percent of the national total.
1.2 The global market
The global table olive market was valued at $*.** billion in **** and is expected to grow at a compound annual growth rate (***) of *.* percent from **** to ****, reaching $*.** billion.
There is a growing awareness of the health benefits associated with olive consumption. Rich in antioxidants, vitamins and healthy fats, olives are a key ...
1.3 The Italian market
The sold production of table olives in Italy showed considerable variability between **** and ****. From **** to ****, the value increased by **.* percent, from ***.* to ***.* million euros. However, there were significant peaks, particularly in **** at ***.* million, followed by a slight decline in **** to ***.* million and a more pronounced decrease in ****. These figures indicate a ...
1.4 Imports and Exports
Olive exports from Italy between **** and **** showed some variability, starting at *.** million euros in **** and stabilizing around * million euros in the last three years. Imports, on the other hand, fluctuated more markedly, with a low of *.** million euros in **** and a peak of **.* million euros in ****, before reaching **.* million euros in ...
2 Demand analysis
2.1 Overview of demand
The realized production of table olives in Italy showed significant fluctuations from **** to ****. In this period, production increased by ** percent from **,*** to **,*** tons. **** recorded the highest peak with ***,*** tons, an exceptionally high value compared to other years, while **** marked the lowest with **,*** tons. From **** to ****, a significant decrease in production is ...
2.2 Determinants of demand
It is important to identify and analyze the main demand drivers for table olives; these factors influence growth and market dynamics and can be divided into several categories:
Health Benefits: Growing awareness of the health benefits of olives is a key driver of demand. Consumers are increasingly aware that olives are ...
2.3 Trends in olive demand
Trends in online searches show significant seasonal variations. The highest peak was reached in October **** with an index of **.*, followed by a sharp decline in subsequent months. Another notable increase occurred in October **** with an index of **.*. Overall, the trend shows fluctuations with typical increases in the fall months and declines ...
2.4 New demand trends
In the table olive market of ****, new trends are emerging that reflect changing consumer preferences and a growing focus on sustainability, health, and innovation.
Use of Olives in Private Label Food Products: For example, Coop and Conad sell table olives under private label. These olives are often imported and processed locally, ...
3 Market structure
3.1 The market structure
In **** with ateco code **.**, which contains olive producers, there are **,*** companies including *,*** corporations, the total turnover of these companies is ***,***,*** €.
Expansion and Interest in the Table Olive Sector in Italy:
Area under production and total table olives Italy, ****-****, in hectares Istat
From **** to ****, the area dedicated to table olive production ...
3.2 Value Chain
The value chain of the table olive market includes several stages and actors.
The preliminary stages of table olive processing are common to all processing methods, and are:
Harvesting Transportation The sorting to grading
There are three main table olive processing methods: natural processing, lactic fermentation, and the Castelvetrano method.
Natural: ...
3.3 The main producers in the market
The main producers of table olives are:
Monini Spa: Historic Italian company founded in **** in Spoleto, Umbria, by Zefferino Monini. For more than a century, it has been synonymous with high-quality extra virgin olive oil, maintaining a family tradition that has been handed down from generation to generation. The company has ...
3.4 The main distributors
The main distributors are:
Eataly Spa: It is an international chain of large Italian food markets founded in **** in Turin by Oscar Farinetti. The name Eataly is a combination of the words "Eat" and "Italy," reflecting the goal of offering a wide range of high-quality Italian food products under one roof. ...
4 Supply analysis
4.1 Price analysis
From **** to ****, the consumer price index for the whole community of other stone fruits, a category that includes olives and other less popular stone fruits, increased from ***.* to ***.*, an increase of **.* percent. Looking at the trend, there is a steady growth, with a particular acceleration between **** and ****, when the index rose ...
4.2 Type of the offer
In Italy, there are only four PDO-labeled table olives: the Nocellara del Belice, La Bella della Daunia, Ascolana del Piceno and Oliva di Gaeta . However, there are many other products characteristic of the Italian territory that lack this mark, and many industry associations are working to have them officially recognized.
Nocellara ...
4.3 New supply trends
The table olive market is experiencing several innovative developments and trends in ****. Here are some of the main emerging trends:
Sustainability and Green Packaging: Companies are investing in sustainable packaging, using single-material and biodegradable materials. Bulk products are also gaining popularity, with a growing number of specialty stores offering table olives ...
5 Rules and regulations
5.1 International Regulation
The standard governing the marketing of table olives is CXS **-**** adopted in ****, and subsequently revised in ****, ****, ****, ****, ****, ****, ****, ****.
The standard applies to the fruit of the cultivated olive tree (***), which has been properly treated or processed, and which is offered for direct consumption as table olives, includingfor catering purposes or olives packaged ...
6 Positioning of actors
6.1 Segmentation
- Di Carlo
- Monini
- Fratelli Carli
- Salviani
- Iposea
- Madama Oliva
- Saclà
- Cinquina Sole d'Abruzzo
- Ficacci
- Miccio Srl
- Neri
- Eataly Spa
- ADC Italia
- Gustiamo
List of charts presented in this market study
- Realized production of table olives
- Production sold in quantity of olives
- Italian consumption of table olives
- Global Table Olive Market Value
- World table olive production
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