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1 Synthèse du marché
1.1 Introduction
There are several categories of electric bikes (e-bikes), whether these are mountain bikes, cargo electric bikes, or compact models. The demand for e-bikes is growing thanks to several reasons. Consumers are paying more attention to their health and are also concerned about their carbon footprint. Technological improvements are making these bikes more affordable and powerful.
Since 2019, the German demand for e-bikes has increased by 43%. This growth should be explained by many important factors for young generations. Undoubtedly, the healthy benefits of e-bikes and eco-friendly habits are part of it. Typical customers of electric bikes in Germany are people looking for a sustainable and efficient means of transportation enabling them to save money and avoid commuting much.
Brands like Bosch and Brose are deeply rooted in Germany. Lately, very innovative companies like Cowboy are becoming more popular. They differ from traditional firms because:
- They create innovative designs,
- They are using technological innovations,
- Their marketing is efficient.
Customers are therefore willing to give meaning to their bike rides. Customers are looking forward to discovering the latest technologies like smart bikes that are connected with smartphones. The importance of these new details is crucial as they greatly impact the user experience. This is one of the many reasons why new startups like Cowboy are so successful.
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Latest news
Angell: Marc Simoncini's bikes get a fresh start - 30/04/2024
- - Angell was founded 5 years ago.
- - Angell sells electric bikes at prices up to 3,000 euros.
- - Collaboration with the BMW Group to offer a range of bikes under the Mini brand.
- -launch of two new models in the near future, priced at 2,200 euros and 2,700 euros.
- - The bikes are sold via the Angell website and in around 60 Mini dealerships, with a planned extension to around 50 cycle stores.
- - Rental offer at 99 euros per month in partnership with Motto.
- - Around 6,000 Angell bikes in circulation to date.
Angell strengthens its position in the electric bike market - 03/07/2023
- Angell will supply the first electric bicycles for the Mini (BMW) automotive brand during the winter of 2023-2024.
- The partnership between Angell and the BMW Group is signed for a period of at least 5 years.
- The bikes will be manufactured in France by the Seb group.
- Currently, the plant's capacity is to produce around a hundred bikes a day.
- Angell intends to step up the pace of innovation, launching a bike every six months.
- Angell has signed an R&D partnership with the Kiska group in the summer of 2022.
- Angell will diversify its distribution with physical outlets, targeting a network of some 50 retailers located in major cities in France and Europe.
- The brand has conducted a pilot in five outlets (three in France, one in Spain and one in Italy).
- Angell plans to roll out its omnichannel strategy across Europe, starting with Germany, Spain and Italy.
- Angell employs around fifty people.
- The brand forecasts 100% growth in 2023 compared with 2022. A total of 5,000 Angell bikes have been sold in two years.
Angell will design and produce the BMW Group's electric-assist bicycles. - 02/03/2023
- E-bike sales reach over five million units in Europe in 2021
- Germany is Europe's biggest bicycle market (2 million units sold in 2021), with e-bikes accounting for 43% of the total
- BMW subsidiary Mini to distribute electric bikes through its dealer network
- French start-up Angell will manufacture Mini bikes at its partner SEB's Is-sur-Tille plant
- Another manufacturer, Toyota, already distributes Douze Cycles cargo bikes through its dealerships The cargo bike market takes off in France
Angell: Marc Simoncini is measuring the difficulty of entrepreneurship in the industry - 04/09/2021
- Angell, the French electric bike brand, has just raised 12 million euros from the Seb Group.
- Nearly 1,500 pre-orders in 3 months
- Its sales target was 3,000 in 2021, and is 10,000 in 2022
- The company has already raised 20 million euros, and intends to carry out a further financing round by the end of 2022
- To launch in Europe, you need around 60 million euros
- In the meantime, the startup claims to have 2,000 bicycles in circulation, and is preparing its European expansion into 10 countries and 80 cities on the Old Continent
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The electric bike market | Germany
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