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1 Synthèse du marché
1.1 Introduction
There are several categories of electric bikes (e-bikes), whether these are mountain bikes, cargo electric bikes, or compact models. The demand for e-bikes is growing thanks to several reasons. Consumers are paying more attention to their health and are also concerned about their carbon footprint. Technological improvements are making these bikes more affordable and powerful.
Since 2019, the German demand for e-bikes has increased by 43%. This growth should be explained by many important factors for young generations. Undoubtedly, the healthy benefits of e-bikes and eco-friendly habits are part of it. Typical customers of electric bikes in Germany are people looking for a sustainable and efficient means of transportation enabling them to save money and avoid commuting much.
Brands like Bosch and Brose are deeply rooted in Germany. Lately, very innovative companies like Cowboy are becoming more popular. They differ from traditional firms because:
- They create innovative designs,
- They are using technological innovations,
- Their marketing is efficient.
Customers are therefore willing to give meaning to their bike rides. Customers are looking forward to discovering the latest technologies like smart bikes that are connected with smartphones. The importance of these new details is crucial as they greatly impact the user experience. This is one of the many reasons why new startups like Cowboy are so successful.
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The electric bike market | Germany
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