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Summary of our market study
The French market for baby care and hygiene products (excluding diapers) is stable, estimated at around 300 million euros.
The global market for hygiene and care products is estimated at $24.5 billion, with annual growth of 6%.
In France, around 750,000 babies are born every year, and demand for baby care products remains strong
In recent years, the French market for baby care products has seen a significant shift towards the consumption of organic products, due to parents' growing concerns about the chemical composition of traditional baby care products.
The baby hygiene and care market includessoaps, bath products,creams and skin care products, andwipes .Wipes account for around half the market (€150 million).
Mothers aged between 25 and 34 are the main purchasers of baby care and hygiene products. They prefer established brands, considered reliable because of their history and reputation.
Three quarters of parents have bought baby care products online at least once.
Consumer spending on baby care products represents around 10% of the total monthly childcare budget, or around 50 euros.
Baby care and hygiene products are mainly sold in food superstores, followed by pharmacies and parapharmacies, and online.
The French trade balance in this sector is heavily in deficit.
Baby care and hygiene market players
- laboratoires L'Oréal LaSCAD
Dominating the market with a significant share, L'Oréal subsidiary LaSCAD has become synonymous with quality baby care products. Thanks to its parent company's extensive research and development capabilities, LaSCAD has succeeded in adapting its products to babies' sensitive skin, guaranteeing safety and comfort.
- Laboratoires Expanscience (Mustela)
Laboratoires Expanscience's Mustela is a name synonymous with care and gentleness in the baby hygiene market. Well known for its skin care products, Mustela has maintained a strong presence by focusing on natural ingredients and formulations designed for the unique dermatological needs of infants.
- Procter & Gamble
Known in a variety of consumer goods sectors, Procter & Gamble has a substantial impact on the baby care and hygiene market. Known for its wide range of baby care products, including popular brands such as Pampers, it provides solutions for all aspects of baby hygiene, from diapers to wipes and beyond.
- The appeal of organic and natural products
With growing concerns about product composition, organic childcare products have gained in popularity. More than ever, parents are looking for certified natural and organic products, eager to avoid potential irritants or harmful chemicals.
- The renaissance of cold process soaps
The market for cold-processed soaps is another niche that is emerging in response to concerns about product safety. Brands offering cold-processed soaps that retain natural glycerine and use unprocessed vegetable oils are gaining in popularity with parents.
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Summary and extracts
1 Market overview
1.1 Definition and presentation
The arrival of a new baby is a relatively stressful event for young parents, often torn between the desire to do well and the fear of doing wrong. This is especially true when it comes to baby hygiene. Between debates and polemics, it is often complicated to take a clear position on the care to be provided.
While newborn hygiene has a special place among parents for obvious health reasons, bathing is a key moment for creating a bond between the child and its parents. A calm and serene atmosphere is therefore necessary, which requires a certain amount of preparation on the part of the parents, especially material preparation.
With 758,000 births in 2018, France is the most fertile country in the European Union (INSEE), representing 1.87 children per woman for a European average of 1.6. The French market for baby hygiene products is thus defined as one of the most dynamic in the EU.
The market can be segmented into four distinct product categories, although a specific study exists on baby nappies:
- Diapers;
- Soaps;
- Creams and treatments ;
- Wipes.
A trend towards the consumption of organic baby hygiene products has been emerging in recent years. This phenomenon is explained by an increase in the attention paid to the chemical composition of these products by parents. The NGO Women in Europe for a Common Future (WECF) carried out a study in 2018 which states that around 90% of products on this market contain hazardous chemicals.
List of charts presented in this market study
- Evolution des ventes de produits d'hygiène et de soin pour bébés et enfants
- Number of births in France
- Taux de natalité
- Age moyen des mères à la naissance des enfants
- Postes de dépenses mensuelles pour les enfants en bas âge
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Latest news
Néobulle expands its family in Saint-Bonnet-le-Château" | "Néobulle expands its family in Saint-Bonnet-le-Château". - 27/06/2023
Néobulle was founded in 2008
Néobulle has 40 employees
"The potential of dermocosmetics is immense", says L'Oréal - 11/05/2023
- One in four people has a skin problem.
- After the age of 60, it affects one in two.
- L'Oréal's dermocosmetics division achieved sales of 5 billion euros, with growth of 22%.
- The dermocosmetics segment represents 8% of the global beauty market, compared with 5% a few years ago.
- L'Oréal's growth last year was two and a half times faster than the market.
- La Roche-Posay and CeraVe are brands with sales in excess of €1 billion.
La Roche-Posay wants to grow by relying on dermatologists. - 02/01/2023
- Leader in L'Oréal's active cosmetics division
- Strong organic growth for several years
- Leader in dermo-cosmetics brands
- 100 clinical studies by 2022
- Two billion people worldwide suffer from skin problems
- The L'Oréal group's cosmetics division achieved sales of €3.9 billion in 2021
- In China, it will launch a premium regenerative medicine range in a year's time
Laurent Minaud leaves Autour de Bébé - 04/10/2022
- Autour de Bébé has 105 sales outlets
- sales of 120 million euros
- Growth of 35% in sales and 40% in margins by 2020
BC Partners acquires Biolane for 1 billion euros. - 22/06/2022
- Havea, owner of the Biolane brand, acquired by BC Partners for over 1 billion euros.
- Valuation of Havea at 16-17 times its Ebitda.
- Havea has 850 employees and owns the Biolane, Dermovitamina and Aragan brands.
- Objective to become number one in dietary supplements and dermocosmetics within four years.
- Havea sales in 2017: less than 100 million euros.
- Havea sales in 2021: 230 million euros.
Mimipioupiou has created a range of entirely biodegradable woollen garments. - 16/02/2022
- Accessories and Clothing for Babies Reusable soothers that prevent babies from throwing away pollutants
- Innovative ecological and hygienic concept, unique in the world
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the baby care and hygiene market | France
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