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Summary of our market study
The French baby food market is valued at around 1.2 billion euros,
Global growth in the infant milk market is driven by strong demand from China, where parents place great trust in foreign brands.
The global market is highly concentrated, dominated by giants such as Danone and Nestlé, which together account for 80% of the market.
The market is divided into two segments: infant milks, valued at 980 million euros, and diversification foods such as compotes, purées and yogurts, which account for 220 million euros.
Confidence in brands remains an essential factor in consumer choice, particularly after the salmonella scandal at Lactalis and the contaminated milk scandal in China.
The number of births, at around 730,000, is falling
The organic baby food market is growing by 30% a year, and represents over 15% of the market.
Distribution channels for baby food are mainly supermarkets and hypermarkets, which account for 90% of infant milk sales. Pharmacies account for a smaller share.
French infant nutrition exports are growing strongly, mainly to Algeria and China.
Dominant generalist multinationals
- Danone and Nestlé
The pioneers of organic food:
- HiPP and Vitagermine
Specialists in pediatric nutrition:
- Nutriset, Gilbert Laboratories and Nutriben .
Dairy cooperatives and local plants:
- sodiaal
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Summary and extracts
1 Market overview
1.1 Presentation and definition of the baby food market
The infant nutrition market covers all food products for infants and children. This market is divided into 2 main segments:
- Infant milk;
- Dietary diversification foods, generally introduced after an infant's 6th month.
The health and nutritional challenges associated with infant nutrition are essential components of the market, both in terms of marketing and the regulations governing the activity.
The global baby food market is largely dominated by the US and China (a particularly promising market). France ranked seventh in terms of revenues generated in 2018.
The French infant nutrition market is dominated by two giants with around 80% of the global market share: Danone and Nestlé. The infant milk segment accounts for over half of the market. Alongside these two major players, more local companies are trying to survive, despite the market concentration of recent years. Private labels, which have to contend with the weakness of their own brands, which are less reassuring to parents, play a moderate role.
The market is largely linked to the country's demographic and cultural situation, such as birth rates, breast-feeding practices and new consumer habits. For example, the high level of trust placed in major brands, or the boom in the"organic" segment.
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The Infant Food Market | France
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