Summary of our market study

The French childcare market is estimated at between 500 and 600 million euros, and the market for teats and feeding bottles at between 50 and 60 million euros.

In France, birth rates have been on a downward trend, which has had an impact on demand for childcare products. Sales of relevant childcare products fell by around 5-6% in volume, with a drop in value of around 2-4%. The number of births per year continued to fall.

Manufacturers are continually introducing a variety of bottle and teat models to meet babies' specific needs, such as colic and regurgitation, with a wide range of sizes, materials and shapes.

The range is highly diversified, with cylindrical, angular and ergonomic bottles, all designed to facilitate use and address health concerns.

Innovation drives the market, with a variety of bottle and teat options to meet different needs, such as anti-colic features and BPA-free materials.

The increasing age of women giving birth for the first time - around 30 to 31 - goes hand in hand with growing purchasing power and a willingness to spend more on baby's basic needs. 90% of bottle and teat purchases take place before the baby is born, often guided by safety considerations, design preferences and budget.

Safety concerns are also driving regulations that are having an impact on the sector. The use of potentially hazardous substances such as bisphenol A and various phthalates in the manufacture of baby bottles and teats has been banned. This has led to a shift towards materials such as polypropene, polyether sulfone and natural rubber.

Retail sales of babycare products are dominated by specialist stores, which control around 50-60% of sales.

Bottle and teat market players

Distributors
- - Aubert is a leading juvenile products retailer, with an extensive network of stores.
  - Bébé9 is a chain of nursery stores belonging to the France Maternité cooperative.
  - AlloBébé : Online retailer specialized in baby products.
Manufacturers
- Avent (a Philips brand) offers innovative solutions for baby feeding. Renowned for its anti-colic feeding bottles and quality teats.
- NUK is another familiar name that evokes quality and safety. Their bottles and teats are designed to replicate the natural experience of breastfeeding as closely as possible.
- Tommee Tippee (Mayborn Group): Many parents choose Tommee Tippee for its baby-friendly bottles and teats, designed to ease the transition from breast to bottle.
- The French Baby Bottle, a start-up company, has launched a range of recyclable feeding bottles made from high-quality materials free from harmful chemicals.

The nipple and bottle market - France

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Number of pages : ~ 40 pages
Format : Digital and PDF versions
Last update : 09/06/2021

Summary and extracts

1 Market overview

1.1 Definition and scope of study

A bottle is a small bottle with a teat, used to feed a baby. The nipple is a great way to calm and soothe a crying baby. Its shape and the sensation of sucking on the nipple is reassuring and reminds him of his mother's breast. Many parents use it to soothe and sedate a baby, but also to calm colic attacks

The teat and bottle markets belong more broadly to the childcare market and more specifically to the small childcare .

Over the years, the market for baby pacifiers has seen a constant evolution in terms of product offering . Manufacturers of pacifiers and dummies have implemented a innovation strategy that specifically meets the needs of customers

The market for baby bottles and nipples (or small childcare) should experience a 4.7% per year increase at the global level between 2019 and 2015 . However, the French baby bottle market is experiencing an 3.21% decrease between 2017 and 2018 with the boom of the second hand and the declining birth rate

France is a great producer and exporter of teats and bottles in France, with a coverage rate of more than 500%. In terms of small-scale childcare, French production largely constitutes the national market punctuated by regulations concerning the materials used. In this market in particular, the made in France is a pledge of confidence and security, as safety is a key factor in baby shopping.

The players in this market are the large specialist retailers such as Aubert and Baby9, but also the supermarkets, which account for almost a third of the country's sales. The pure players are also key players in this market, such as Allobébé or the giant Amazon. Similarly, startups are entering the market with a rather high-end offer, such as Le Biberon Français in particular

2 Demand Analysis

3 Market structure

4 Analysis of the offer

5 Regulation

6 Positioning of the players

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