Summary of our market study

The French tableware market is estimated at over €5 billion.

The world market is over $44 billion.

The French tableware market includes glassware, tableware, cutlery, kitchen utensils, table linen, small portable appliances and decorative items. It has been hit hard by the COVID-19 pandemic, with sales falling by 80% in April 2020.

Sales to households represent 75% of the market, and sales to professionals 25%.

The sector is growing by around 6% a year.

Manufacturers rely on chains of specialist home furnishings stores, which account for almost 40% of sales, and a handful of wholesalers supplying smaller retail outlets and the CHR (cafés, hotels, restaurants) segment.

Ikea, Conforama and But are the leaders in homeware distribution, followed by numerous local retailers. Specialty stores are on the decline. E-commerce accounts for around 10% of the total market.

Exports total 260 million euros. The trade deficit is around million euros, mainly due to imports of ceramics and glassware from China.

French tableware market players

Arc - giant of the glassware segment
Baccarat - Synonymous with elegance and luxury
SEB - Innovator in kitchen utensils and small household appliances
Degrenne, cutlery specialist
Hermès International - a luxury brand in the field of luxury tableware.
Christopfle
Lalique

Specialized SMEs

Tarrerias Bonjean, De Buyer, Revol, Pillivuyt, la Forge de Laguiole, Cristel
Aubry Cadoret, famous brand of silverware
Ercuis, manufacturer of silver flatware
Limoges' many porcelain companies are world-renowned (Raynaud, Bernardeau)

Specialized retailers

Furniture retailers: Ikea, Maisons du Monde, But, Conforama
Specialists: Kitchen Bazar
Discounts: Maxi Bazar, Stokomani, La Foir Fouille, Action, GIFI

the tableware market - France

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Number of pages : ~ 40 pages
Format : Digital and PDF versions
Last update : 19/12/2021

Summary and extracts

1 Market overview

1.1 Definition and scope of the study

Tableware refers to the arts associated with cooking and the decoration of the space dedicated to it. The tableware market is composed of many segments, including tableware, cutlery, kitchen utensils, table linen, small portable appliances and decoration.

After years of decline of French manufacturers due to competition from low-cost Asian products, some producers located in France have managed to direct part of their production to export with success. Today, more than half of French production is exported, with constant design innovations aimed at conquering domestic and foreign markets.in a globalized environment, and while many small, family-owned companies with historical roots remain, the Tableware market continues to adapt to changing consumer demand.

While the covid-19 crisis dealt a blow to the market in 2020, the market managed to reduce its losses at the end of the year, supported by online sales, which grew by more than 50% over the year, and by sales at clearance stores.

While this study includes all tableware products, including the decoration segment, the latter is the subject of a specific study and not all aspects of the segment will be addressed here.

2 Analysis of the demand

3 Market structure

4 Analysis of the offer

5 Regulation

6 Positioning of the actors

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