Summary of our market study

The global basketball market is flourishing, worth over $9 billion.

The NBA is the leading league, with teams worth an average of $4 billion.

The French Betclic ELITE and Pro B leagues belong to the Ligue nationale de basket-ball (LNB). The two leagues each host 18 teams. The Ligue Nationale de Basket's revenue is 150 million euros.

Basketball is a very popular sport in France, with 4ᵉ the most licensed players

The French Basketball Federation (FFBB) has reported a drop in the number of clubs to between 3,500 and 3,800. Clubs average between 130 and 150 members, a significant increase on the previous period. An overview of the market also reveals a variety of club sizes, with around 200 clubs.

Key market players

The National Basketball Association (NBA) is the world's leading player in the sector
The Turkish Airlines Euroleague is the European league.
In France, the Betclic ELITE and Pro B leagues are the main professional leagues operating under the aegis of the Ligue nationale de basket-ball (LNB), with 18 teams.
The French Basketball Federation brings together French clubs.

the basketball market - France

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Number of pages : ~ 40 pages
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Last update : 07/12/2023

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Summary and extracts

1 Market overview

1.1 Definition and scope of study

Basketball clubs enable players with an annually renewed license to play basketball in teams of different ages and genders, with several training sessions a week and matches in national, regional or departmental championships. They are generally based in specific towns or départements.

The global basketball market is booming, valued at $9.3 billion in 2022, and is expected to grow at a CAGR of 7.10% until 2030. The NBA (National Basketball Association) is the world's most closely followed basketball league. Its teams, known as franchises, are known the world over and are valued at several billion dollars each, with an average value of $3.95 billion in 2023. The second most popular league is the Turkish Airlines Euroleague, pitting various European teams against each other.

France also boasts several professional leagues, the two most recognized being the Betclic ELITE and the Pro B, each containing 18 teams. These two leagues are managed by the Ligue Nationale de Basketball (LNB). After a slight setback caused by the health crisis, the results of these clubs and of the federation, the FFBB (Fédération Française de Basketball), are on the up again. Basketball is a very popular sport in France; it is the 4ᵉ sport with the most licensees, and occupies second place in this ranking if we look at team sports alone. The proportion of girls is much higher in this sport than in other team sports such as soccer.

French clubs benefit from the financial support of numerous sponsors, who account for a significant proportion of their revenue, as do match receipts and operating subsidies. The most popular basketball equipment revolves around the NBA and is generally more expensive than that of the LNB. Numerous players compete in the equipment sales sector.

2 Demand analysis

3 Market structure

4 Offer analysis

5 Regulations

6 Positioning the players

6. Segmentation

Adidas
ASVEL Basket
AS Monaco Basket
F. Junckers Industrier A / S
Hoops Factory
L’Equipe
Metropolitans 92
JL Bourg Basket
Cholet Basket
JDA Dijon Basket
Fos Provence Basket
BCM Gravelines-Dunkerque
Le Mans Sarthe Basket - MSB
ESSM Le Portel
Limoges CSP
SLUC Nancy Basket
Nanterre 92
Paris Basketball
Élan béarnais Pau-Lacq-Orthez
Chorale Roanne Basket
SIG Strasbourg Illkirch-Graffenstaden
Kelme
Jordan (Nike)
Nike
Errea
Basicnet Group Kappa
Under Armour
Foot Locker
Basket4Ballers Strasbourg

List of charts presented in this market study

Are you interested in sports in general?
In the last 12 months, have you practised any physical or sporting activity, even if only occasionally or during your vacations?
When people talk to you about "sports or physical activities", which dimensions interest you most?
Distribution of FFBB clubs by number of members
Number of FFBB affiliated clubs
Sports participation rates by gender
Sports participation rates by age group
Sports participation rates by socio-professional class
Training centers
LNB-approved contracts
LNB operating income totals
Ranking of the most valuable NBA franchises
Estimated growth in the size of the global basketball market
Betclic ELITE team match receipts
Betclic ELITE team sponsorship products
Breakdown of operating income for LNB teams
Jeep ELITE and Pro B average operating revenues
Operating expenses for Betclic Elite and Pro B clubs
Betclic ELITE average and median budgets and payrolls
Average and median Pro B budgets and wage bills
Number of teams equipped by Betclic ELITE equipment suppliers
Number of teams equipped by Pro B suppliers
Number of FFBB licenses per season
Breakdown of FFBB licenses by gender
French sports federations with the largest number of members
Nombre de licenciés de basketball par tranche d'âge
What do you think of your local authority's policy and efforts to develop and encourage sport?
Generally speaking, how would you rate the state of the facilities in your commune?
In your community, what facilities would you like to have (more of) for your sporting activities?

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Latest news

Foot Locker installs its new concept at Westfield Les 4 Temps - 04/06/2024

- The aim is to modernize around two-thirds of Foot Locker and Kids Foot Locker stores by the end of 2025.
- Foot Locker has around 2,600 stores in 26 different countries, including North America, Europe, Asia, Australia and New Zealand.

L'Equipe appoints former Prisma Media executive as CEO - 13/03/2024

L'Equipe is a multimedia group with considerable development in various sectors.
90.000 digital subscribers.
Circulation of the L'Equipe title increased by 2.3% in 2023, with an average of 220,000 copies.
The L'Equipe group employs around 600 people, half of whom are journalists.

Adidas still going strong despite the Kanye West scandal. - 20/11/2023

Adidas had a colossal stock of Yeezy sneakers, estimated at over a billion euros.
Yeezy sneaker sales accounted for 7% of Adidas sales.
Adidas organized two massive destocking operations, generating 400 million euros in the first online sale and almost the same amount in the second.
Resale prices for Yeezy sneakers vary between 100 and 300 euros.

Change at the head of the L'Equipe Group - 17/11/2023

Laurent Prud'homme was head of L'Equipe for less than three years.
Aurore Amaury becomes interim managing director of L'Equipe.
Groupe Amaury is mainly divided into two divisions: media, of which L'Equipe is a part, and ASO, which organizes major sporting events.
The Canal+ Sport offer used to bring L'Equipe 200,000 subscribers, which has drastically dwindled to around 150,000 with the end of the inclusion of L'Equipe's digital content.
L'Equipe Group's strategy is based on four pillars: the newspaper, television, social networks and the digital platform.
Diversification revenues account for around 13% of L'Equipe Group's sales.
Groupe L'Equipe employs around 600 people, half of whom are journalists.
By 2021, the group had operating income of 4.1 million euros, rising to 6.4 million euros by 2022.

Laurent Prud'homme leaves the group, Aurore Amaury - 17/11/2023

Laurent Prud'homme, General Manager of the L'Équipe group, is set to step down from his post
Laurent Prud'homme spent three years at the helm of L'Équipe Aurore Amaury, President of Groupe L'Équipe, will take over as interim CEO; she is also co-CEO of Groupe Amaury
The L'Équipe group comprises several L'Équipe brand media, including France Football, Vélo Magazine, and the organization of events such as the "Ballon d'or", the "Vélo d'or", and "Demain le Sport".
Jean-Étienne Amaury, Aurore Amaury's brother, runs ASO, organizer of almost 90 sporting events
In May 2020, Aurore and Jean-Étienne Amaury took over the reins of the family group founded by their grandfather Emilien Amaury in 1944.
It was then run by their father, Philippe Amaury, until his death in 2006.
They are the third generation to preside over the company's destiny.

L'Équipe becomes the new broadcaster of the Dakar Rally - 10/11/2023

L'Équipe now broadcasts the Dakar Rally
The Dakar Rally is a 5000-kilometre loop
The Dakar Rally will be covered by a dozen people on the ground and around twenty from Paris
This will be L'Équipe's biggest financial investment in 2024
TV rights for the rally have been acquired for several years
850 participants
More than three hours of live coverage per day will be devoted to the competition on the channel
The L'Équipe channel's audience has grown by 43% in five years, from 1.2% to 1.7%
L'Équipe lost 15 to 20 million euros a year for several years, but returned to the black in 2021
By 2023, the channel hopes to break even
l'Équipe broadcasts 15 of the 28 Olympic sports.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Adidas

ASVEL Basket

AS Monaco Basket

F. Junckers Industrier A / S

Hoops Factory

L’Equipe

Metropolitans 92

JL Bourg Basket

Cholet Basket

JDA Dijon Basket

Fos Provence Basket

BCM Gravelines-Dunkerque

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