Summary of our market study

The global soccer equipment market is worth over $100 billion. The European market is worth around $30 billion.

The French soccer market

Equipment manufacturers such as Nike, Adidas, Puma and Kappa hold a significant share of the market, while clubs and the media also exert considerable influence.

Major tournaments such as the World Cup considerably stimulate public interest and participation. Following France's victory at the 2018 World Cup, the number of soccer licensees climbed by around 9%, reaching between 2.3 and 2.5 million people.

Stadium attendance, particularly for Ligue 1 matches, rose by around 26% between 2011 and 2023, although Ligue 2 saw a slight decline over the same period. Ligue 1 boasts over 259,000 season ticket holders for the 2022-2023 season, and has seen a 26% increase in stadium attendance in 2023.

The number of season ticket holders for Ligue 1 is between 259,000 and 263,000 for the 2022-2023 season. Ligue 1 fans spend an average of between €750 and €800 a year.

Soccer is the country's best-loved and most-played sport. Public interest in women's soccer matches has more than doubled in recent years. The number of amateur women's clubs has doubled to 9,000.

The French Football Federation (FFF) has achieved sales of 236 million euros by the end of the 2020-2021 financial year.

French soccer market players

The Fédération Française de Football (FFF) is an organization that orchestrates the governance, development and regulation of soccer in France. It supports a network of clubs and oversees national teams.

FC Paris Saint-Germain (PSG), Olympique de Marseille (OM), Olympique Lyonnais (OL) and Lille Olympique Sporting Club (LOSC) are the main professional clubs.

Equipment manufacturers: Nike, Adidas, Macron, Puma, Kappa, Uhlsport and Patrick.

Soccer broadcasting; The media segment is represented by companies such as beIN Sport, a broadcaster that brings the excitement of French soccer to millions of viewers at home and abroad.

the football equipment market - France

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Number of pages : ~ 40 pages
Format : Digital and PDF versions
Last update : 07/01/2022

Summary and extracts

1 Market overview

1.1 Definition and scope of study

Soccer equipment refers to all the items and clothing worn by soccer players during matches and training sessions, whether at professional or amateur level . This equipment is designed to offer protection and comfort to players, while allowing them to move freely on the pitch. Here are just a few of the key items that make up soccer equipment: soccer boots, soccer socks, soccer shorts, soccer shirts, shin guards, goalkeeper gloves and compression garments. We can also mention all the objects and tools used for training: flags for corners, cages, training studs, etc.

Soccer remains France's favorite and most practiced sport, but alsothe most polarizing: many French people have a negative image of soccer, not least because of the increasingly high stakes involved, making the sporta real social issue.

Worldwide, the CAGR for soccer equipment is estimated at 5.3% between 2020 and 2027. France, with almost 2.2 million soccer licensees and the fact that the French spend over €200 a year on sports equipment, has a sizeable market.

Four brands -Nike, Adidas, Puma and Kappa - share a large part of the market for equipment aimed at both professional and amateur players, while some companies, such as Décathlon, focus exclusively on private individuals with their own brands at very affordable prices.

2 Demand analysis

3 Market structure

4 Offer analysis

5 Regulations

6 Positioning the players

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