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Summary of our market study
The global soccer equipment market is worth over $100 billion. The European market is worth around $30 billion.
The French soccer market
Equipment manufacturers such as Nike, Adidas, Puma and Kappa hold a significant share of the market, while clubs and the media also exert considerable influence.
Major tournaments such as the World Cup considerably stimulate public interest and participation. Following France's victory at the 2018 World Cup, the number of soccer licensees climbed by around 9%, reaching between 2.3 and 2.5 million people.
Stadium attendance, particularly for Ligue 1 matches, rose by around 26% between 2011 and 2023, although Ligue 2 saw a slight decline over the same period. Ligue 1 boasts over 259,000 season ticket holders for the 2022-2023 season, and has seen a 26% increase in stadium attendance in 2023.
The number of season ticket holders for Ligue 1 is between 259,000 and 263,000 for the 2022-2023 season. Ligue 1 fans spend an average of between €750 and €800 a year.
Soccer is the country's best-loved and most-played sport. Public interest in women's soccer matches has more than doubled in recent years. The number of amateur women's clubs has doubled to 9,000.
The French Football Federation (FFF) has achieved sales of 236 million euros by the end of the 2020-2021 financial year.
French soccer market players
The Fédération Française de Football (FFF) is an organization that orchestrates the governance, development and regulation of soccer in France. It supports a network of clubs and oversees national teams.
FC Paris Saint-Germain (PSG), Olympique de Marseille (OM), Olympique Lyonnais (OL) and Lille Olympique Sporting Club (LOSC) are the main professional clubs.
Equipment manufacturers: Nike, Adidas, Macron, Puma, Kappa, Uhlsport and Patrick.
Soccer broadcasting; The media segment is represented by companies such as beIN Sport, a broadcaster that brings the excitement of French soccer to millions of viewers at home and abroad.
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
Soccer equipment refers to all the items and clothing worn by soccer players during matches and training sessions, whether at professional or amateur level . This equipment is designed to offer protection and comfort to players, while allowing them to move freely on the pitch. Here are just a few of the key items that make up soccer equipment: soccer boots, soccer socks, soccer shorts, soccer shirts, shin guards, goalkeeper gloves and compression garments. We can also mention all the objects and tools used for training: flags for corners, cages, training studs, etc.
Soccer remains France's favorite and most practiced sport, but alsothe most polarizing: many French people have a negative image of soccer, not least because of the increasingly high stakes involved, making the sporta real social issue.
Worldwide, the CAGR for soccer equipment is estimated at 5.3% between 2020 and 2027. France, with almost 2.2 million soccer licensees and the fact that the French spend over €200 a year on sports equipment, has a sizeable market.
Four brands -Nike, Adidas, Puma and Kappa - share a large part of the market for equipment aimed at both professional and amateur players, while some companies, such as Décathlon, focus exclusively on private individuals with their own brands at very affordable prices.
List of charts presented in this market study
- European soccer market
- Sales of soccer equipment
- Economic weight of sport
- FFF sales
- French people interested in soccer
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Latest news
Paris 2024: Le Coq Sportif gets back in touch with Olympism - 12/01/2024
- Le Coq Sportif will be supplying around 400,000 items for the Paris Olympic and Paralympic Games.
- The outfits will be supplied for around 4,000 people, including 840 athletes (560 for the Olympics and 280 for the Paralympics).
- Le Coq Sportif's Romilly-sur-Seine site employs 147 people.
- Le Coq Sportif generated sales of 141 million euros in 2022, of which just under two-thirds in France.
- The company is hoping for a 20-30% increase in sales with the Paris Olympics.
- The organizers of the Paris 2024 Olympics plan to sell 2 billion euros worth of licensed products.
PSG abandons bid to buy the Stade de France - 04/01/2024
- PSG is valued at 4 billion euros.
- The current concession for the Stade de France expires in 2025.
- Four bids are currently in the running to take over the concession or buy the Stade de France.
- Among the candidates are the Vinci-Bouygues duo, GL Events and Paris Entertainment Company, and the "Le Stade de France notre bien commun" consortium comprising ASM Global, NGE and Dubrac TP.
US fund Arctos Partners takes a minority stake in PSG - 11/12/2023
- Soccer club Paris Saint-Germain is no longer 100% owned by Qatar Sports Investments (QSI).
- Arctos Partners is to take a minority stake in PSG, which could rise to 12.5%
- The total value of the club is 4.25 billion euros.
- Arctos Partners was founded in 2019, with headquarters in Dallas (Texas) and offices in New York.
- Arctos Partners owns stakes in more than 20 professional sports organizations worldwide.
Adidas still going strong despite the Kanye West scandal. - 20/11/2023
- Adidas had a colossal stock of Yeezy sneakers, estimated at over a billion euros.
- Yeezy sneaker sales accounted for 7% of Adidas sales.
- Adidas organized two massive destocking operations, generating 400 million euros in the first online sale and almost the same amount in the second.
- Resale prices for Yeezy sneakers vary between 100 and 300 euros.
Soccer: OL Groupe sinks into the red - 26/10/2023
- Revenue up 15% for OL Groupe
- Net loss of 99 million euros for OL Groupe in fiscal 2022-2023
- Previous year's loss of 55 million euros
John Textor ready to sell Olympique Lyonnais assets - 28/09/2023
- Olympique Lyonnais was acquired last year by American businessman John Textor for almost 900 million euros.
- John Textor is also the owner of the Eagle Football holding company, which wholly or partly owns Crystal Palace in England, Rio De Janeiro in Brazil and Molenbeek in Belgium.
- A 16,000-seat multi-purpose hall, the LDLC Arena, is up for sale.
- The group is also looking to sell OL Reign, the women's team in the American championship
- In May, the group sold control of the women's OL to American businesswoman Michele Kang.
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