Buy the full study
Summary of our market study
The market for electric scooters is worth around €380 million, with 680,000 scooters sold
Market growth is driven by environmental concerns and the search for sustainable mobility solutions.
Growing popularity of electric scooters
The market is growing. Electric scooters are appreciated for their maneuverability, affordability and low maintenance requirements.
In 2023, the market recorded sales of around 680,000 units, representing a market value of around 280 million euros. The market has fallen sharply compared with 2022 (€345 million and 900,000 scooters).
Electric scooters account for two-thirds of sales of micro-mobility equipment.
The majority of users are men, with an average age of around thirty, who use them for their daily commute.
The risk of accidents remains present, with approximately 23% of owners having had a fall or accident.
Key players in the electric scooter market
- The main manufacturers are Chinese companies Xiaomi
- Segway-Ninebot - industry innovator
- E-Twow
- Kaabo
- Weebot
- Oxelo brand of Decathlon
to understand this market
Detailed content of our market study
Inforamtion
- Number of pages : ~ 40 pages
- Format : Digital and PDF versions
- Last update :
Summary and extracts
1 Market overview
1.1 Definition and scope of study
The electric scooter is a conventional scooter with an electric motor that enables the user to move around effortlessly. It is part of what are commonly known as NEVs, or New Individual Electric Vehicles, like the electric bicycle, the electric single-wheeler or thehoverboard.
The electric scooter is a mobility solution well suited to the new challenges of urban mobility, as it can be sustainable, intermodal, lightweight or even shared. There are two types of electric scooter user:
- users with their own electric scooter: a growing swegment.
- users of self-service scooter rental solutions: to date, the practice has developed massively via this solution.
The study focuses on the first segment only; another study is available on self-service electric scooters(Businesscoot).
Worldwide sales of electric scooters are growing strongly, despite competition from free-floating scooter operators, and should continue to rise to a CAGR of 9.9% by 2030. The boom in the use of electric scooters can be explained by the importance of environmental concerns and the search for new, more sustainable modes of transport.
In France, the market benefited from a surge in sales after the covid period, but by 2023, sales had fallen by 20% in volume and 25% in value. Indeed, while 35% of French people started using electric scooters after the pandemic, these are means of transport with a lifespan of betweenthese are means of transport with a lifespan of between 1 and 3 years, and 2.5 million French people are now equipped with a scooter and don't feel the need to buy another one. While the French market remains highly dependent on foreign raw materials, a number of players are trying to establish themselves and offer a "made in France" range that is both more ecological and more efficient.
1.2 The global market for electric scooters
The global market for electric scooters is growing fast. In ****, it will reach around **.** billion US dollars. It is expected to grow at a CAGR of *.*% over the period ****-****[***].
Global market for electric scooters World, **** - ****, US$ billion Surrounding: Grand View Research
The US market was estimated at US$*.* billion ...
1.3 The French market for electric scooters is growing fast
The Fédération des Professionnels de la Micro-Mobilité (***) or not. These modes of travel in urban and suburban areas - designed for short trips - offer an alternative to combustion-powered vehicles.
The FPMM, or FP*M, aims to promote micro-mobility, and has made the electric scooter "the flagship product of ...
1.4 The impact of the health crisis
On the demand side:
In the context of the health crisis, the use of individual modes of transport is favored, which encourages the use of electric scooters. The introduction of "coronapistes" (***) has encouraged the practice:
**% think they should be maintained. **% think they encourage the use of electric scooters.
According to ...
2 Demand analysis
2.1 Electric scooters are becoming increasingly popular
In ****, the FPMM estimated that around *.* million French people owned an electric scooter, compared with ***,*** in ****. [***] Micro-mobility is becoming increasingly popular: in ****, Europ Assistance's mobility barometer estimated that **% of French people had started to use a micro-mobility mode of transport since the start of the year. using a micro-mobility mode of ...
2.2 Demand divided between personal and shared scooters
A survey conducted between February and September **** by Smart Mobility Lab analyzes the use of electric scooters and EDPMs in France. While the number of users has risen, practices remain largely unchanged.
Preferred hours of use :
We can see that :
ePDM owners' preferred hours are more spread out, with peaks between ...
2.3 An initially urban demand that is evolving
The importance of urban demand
Electric scooters are subject to regulations that encourage their growth in cities. They are prohibited outside built-up areas, except on greenways and cycle paths. In built-up areas, electric scooters must use cycle paths and lanes (***). If these lanes do not exist, they can be used on ...
2.4 User profile
Electric scooter users come in all shapes and sizes, due to the multitude of different uses. However, a typical, or at least frequent, profile can be established. The following figures concern users of scooters and gyroroues. Nevertheless, they are revealing, with scooter users accounting for **% of the sample.
The average age ...
3 Market structure
3.1 Value chain and key players
A globalized value chain
Many players are involved in the electric scooter value chain: producers of spare parts (***), manufacturers who take care of assembly, and distributors. The result is a fragmented value chain, linking different geographical areas.
Source: ****
During the pandemic, manufacturers had difficulty obtaining the spare parts they needed to ...
3.2 Battery production and imports: key market drivers
A global network
The most important part of an electric scooter is undoubtedly the battery, which accounts for almost **% of the total price[***]. For this type of vehicle, there are * main types of battery:
Lithium-ion batteries. Lead batteries. Nickel batteries.
Today, the most successful batteries are lithium-ion batteries, because they are ...
3.3 Distribution of electric scooters
Preferred distribution channels
When buying electric scooters, consumers mainly buy from hypermarkets and large specialist retailers.
Sales by distribution channel France, ****, in Source: ****
The main classic distributors of electric scooters are sports retailers (***).
Finally, new players are increasingly entering the market: those in the second-hand and reconditioned market. These include Cdiscount, ...
4 Offer analysis
4.1 The different types of electric scooters
Therange of electric scooters on offer is highly diversified, due to the many specific features that can be found. Models vary according to range, speed, weight, charging time, maximum permitted load, type of motor and wheels, type of consumer... Here's a non-exhaustive table of the different offers available on the ...
4.2 Scooter ranges for retail sale
Trends in the sale price of electric scooters:
Based on data from the FPMM Barometer, we can see a downward trend in the selling price of electric scooters between **** and ****. The average drop in prices can be explained by the diversification and multiplication of offers on the market. Prices rose slightly ...
4.3 Is owning an electric scooter a profitable business?
In order to compare prices accurately, we are only interested in :
Local users (***), i.e. **% of users. Regular users (***) who are more likely to buy their own scooter, i.e. **% of local users. Or **% of self-service scooter users, who are a potential target for sellers of electronic scooters to individuals [***].
It ...
4.4 Are electric scooters an ecological solution?
The transport sector, a major polluter
One of the challenges in the fight against global warming is undoubtedly the transition from a thermal society to a renewable and sustainable one. Transport is one of the first sectors to be affected by this transition. Indeed, transport is the main source of air ...
5 Regulations
5.1 Risks and accidents
EPDM owners are far more safety-conscious than self-service users, and are far more likely to have the appropriate safety equipment.
Safety equipment used France, ****, in Source: ****
Nevertheless, despite the precautions taken, accidents are still very common. In ****, **% of owners of electric scooters and gyroroues said they had been involved in an ...
5.2 National regulations
In ****, EDPMs will become part of the Highway Code, subject to a set of rules governing their use.the Road Safety website sets out the various rules governing the use of electric scooters, relatively similar to those applied to cyclists:
"General rules: - Users of motorized EDPs must adopt a ...
6 Positioning the players
6.1 Segmentation
- Xiaomi
- Ninebot
- Altermove (Mobivia Groupe)
- Decathlon Groupe
- Go Sport France
- Dott
- Tier Mobility
- Voi mobility
- Lime Neutron
- Plume Mobility
List of charts presented in this market study
- World market for electric scooters
- Sales of electric scooters
- Breakdown of sales by value of the main micro-mobility machines
- Breakdown of sales by volume of the main micro-mobility machines
- Average monthly retail diesel prices (1 Litre)
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Latest news
Decathlon: all the 2023 performance figures - 05/04/2024
- - Worldwide sales 2023: 15.6 billion euros, up +4.4% on 2022
- - Decathlon presence: 78 countries.
- - Number of products sold worldwide last year: 1.19 billion.
- - Share of digital sales: 17.4%
- - Sales in France: 4.752 billion euros, up +1.24% on 2022.
- - Total number of stores worldwide: 1,749, including 319 in France.
- - Total number of employees: 101,000, including 24,000 in France.
Decathlon revolutionizes itself to become a global brand - 13/03/2024
- - Company sales: 15.4 billion euros
- - Number of stores: Over 1700
- - Presence in 69 countries
- - Number of brands developed by employees : Over 70
- - Number of disciplines covered by brands: Around one hundred
- - Focus on product-related services: rental, second-hand, subscription, recycling, etc.
Tier-Dott merger: Necessity for e-scooter and bike rivals - 11/01/2024
- Tier and Dott have combined sales of 250 million euros.
- Together, the companies carry out over 125 million journeys a year in more than 20 countries.
- Dott operates 50,000 shared vehicles and is present in 8 countries.
- Both companies have accumulated 55 million operating losses in 2023.
- Tier has raised over 660 million euros, notably from the UAE fund Mubadala.
- Dott raised 210 million euros, notably from the Belgian Sofina.
- The new group created by the merger of Dott and Tier receives a reinvestment of 60 million euros in equity by its shareholders.
- The valuation of the merged entity is 150 million euros, down significantly from Tier's $2 billion valuation two years ago.
- American company Lime posted adjusted Ebitda of $27 million on sales of $250 million in the first half of 2023, up 45%.
Micromobility: Tier and Dott to merge - 11/01/2024
- Two micromobility start-ups, Tier and Dott, are in exclusive negotiations for a merger.
- The joint entity will continue to operate under the Tier and Dott brands. The group will be headquartered in Berlin.
- Tier shareholders will hold 70% of the shares in the new entity, while Dott shareholders will hold 30%.
- Tier has raised $585 million since its creation, and was valued at $2 billion in 2021.
- Dott has raised $175 million.
- Investors in both companies plan to inject 60 million euros in equity.
- Bird, another micromobility company, went bankrupt in December 2023.
- Superpedestrian has ceased operations in the USA and is looking for a buyer in Europe.
- Dott/Tier reported cumulative revenues of 250 million euros in 2023.
- 3 major players in the European micromobility market: Dott/Tier, Sweden's Voi and Bolt.
- Dott and Tier were ousted from the Paris scooter market in 2023 following a lost referendum.
Micromobility: Tier and Dott in merger talks - 10/01/2024
- Tier and Dott, two micromobility start-ups, are in negotiations for a merger which should be effective in two months' time.
- Tier shareholders will own 70% of the new entity, while Dott shareholders will hold 30%.
- Tier, a German company, has raised $585 million since its inception and was valued at $2 billion in 2021.
- Dott, a Dutch company, has raised $175 million since its creation.
- Their investors plan to inject 60 million euros in equity following the merger.
- Bird, another micromobility start-up, went bankrupt in December 2023.
- Superpedestrian has ceased operations in the USA and is looking for a buyer in Europe.
- The European micromobility market is consolidated around three players: Dott/Tier, Voi and Bolt.
- Dott/Tier have declared cumulative revenues of 250 million euros for 2023.
Plume Mobility launches production of its electric scooter in France - 22/12/2023
- The Plume Allure scooters were launched a few weeks ago.
- They are produced by WTX Automotive, in Roubaix (Nord).
- 82% of Plume Allure parts are made in France.
- Fabrice Furlan, President of Plume Mobility, launched the company three and a half years ago.
- 90% of the 800,000 electric scooters sold in France last year came from Asia.
- The production line in Roubaix has a capacity of 30 scooters a day.
- The company employs ten people.
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
the electric scooter market | France
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
Pack 5 études (-15%) France
- 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
- Conservez -15% sur les études supplémentaires achetées
- Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)
Consultez les conditions du pack et de remboursement des crédits non consommés.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
