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Summary and extracts
1 Market overview
1.1 Definition and scope of study
Insulation is a set of techniques with a dual purpose:
- Acousticallyprotect the interior of the home from outside influences;
- Toconserve heat and improve the interior's thermal energy balance;
The market can be divided into two markets: insulation materials and insulation work.
The market is structured between suppliers of raw materials, manufacturers of insulating materials, specifiers, distributors and, finally, installers who work with end customers. The market is driven by new housing starts, but also by renovation. It's a dynamic market worldwide, with an average annual growth rate of 6.5% between 2023 and 2030.
In France, the insulation market is at the heart of current concerns, as it is a pillar of the energy transition. Every year, the building sector emits over 123 million tonnes of CO2. In 2024, there were 5.2 million homes in mainland France with a DPE rating of F or G, considered to be "thermal wastes". Although these renovation projects are costly, they are increasingly supported by the state: in 2023, 75% of applications concerned F and G homes (DPE label): the average cost of this work is €54,671, but the average subsidy is €37,080.
For several years now, government policy has offered a wide range of financial assistance to consumers, including tax deductions and zero-rate eco-loans (see Regulations section). The building insulation market has been boosted by these government efforts, and in particular by the use of bio-sourced materials in a dual response to environmental issues.
Players in this market include manufacturers of insulating materials, such as Knauf and Rockwool, market leaders, as well as installers who carry out innovative insulation work in buildings and homes, such as Isocomble and Isorenov.
New trends are emerging in this market: ITE (thermal insulation from the outside) is designed to be more respectful of interior space, and is also more respectful of acoustic comfort. The trend towards home automation (connected homes) is growing all the time, and is having a major impact on insulation.
1.2 A growing global market
Insulation market sales World, ****-**** Source: ****
The global insulation market is expanding significantly, with forecasts indicating that it could exceed $***.** billion by ****, after reaching $**.** billion in ****. This growth is fuelled by an increase of *.*% per year, supported by increased demand for insulation materials in the construction sector, particularly in developing countries. ...
1.3 A growing national market overall
Growing national market
The thermal insulation market appears to be growing, increasing by **% from **** to ****. However, the market declined in ****, marked by the Covid-** crisis and the first confinements. In ****, professionals witnessed a significant rebound, driven by initiatives such as MaPrimeRénov', which helps finance renovation work for homes built over ...
2 Demand analysis
2.1 Household demand for renovation
A government challenge
The building sector is the second largest emitter of greenhouse gases in France after industry, accounting for **% of CO* emissions. By ****, nearly * million of France's ** million homes will still be poorly insulated , and *.* million households will be struggling to pay their heating bills.
Renovating buildings to make them ...
2.2 The tertiary building stock: an opportunity for the sector
The tertiary sector accounts for a quarter of France's real estate assets and a third of all buildings' energy consumption. Like the residential sector, it is relatively old, and in particular requires renovation to reduce energy bills. It is therefore the target of a renovation plan by the French Ministry of ...
2.3 Falling housing starts threaten demand
Insulation installation takes place * months after building starts, so it's possible to anticipate demand for insulation by observing the evolution of building starts. [***]
Insee gives an idea of trends by looking at changes in the number of housing starts since ****. For both single-family and multi-family housing, the number of starts has ...
2.4 Demand dependent on government targets
Buildings account for **% of Frenchenergy consumption , and the sector emits over *** million tonnes of CO* every year, representing almost **% of national emissions. [***] Consequently, the public authorities have made insulation a priority in their policy to reduce energy consumption.
The targets are ambitious:
****: a **% reduction in the energy consumption of the ...
2.5 Growth in demand for biobased insulation materials
There are many types of bio-sourced insulation: hemp wool is the leading eco-construction material, while wood, cotton and flax wool, as well as cellulose wadding, are also known for their performance combined with their natural origin. Although biobased insulation products have a much smaller market share than the competing families of ...
2.6 Demand driven by inflation and climate change
Faced with soaring energy prices and the easing of the tariff shield, many homeowners may be inclined to opt for an energy-efficient renovation of their home, as the following graph shows:
"Would you say that rising electricity tariffs could encourage you to undertake energy renovation work on your home?" France, ...
3 Market structure
3.1 The insulating materials for construction/renovation sector
The building insulation sector brings together a large number of players. These players segment the market as follows:
The manufacturing market is dominated by the major international companies such as Saint-Gobain and Knauf. These market giants naturally offer all segments of insulation materials for the construction industry.
alongside these giants , franchises ...
3.2 Insulation by type of building, insulation item and material
Even distribution between new-build and renovation projects
The market is balanced, and this balance varies little from year to year. The Actu environnement website revealed in **** that new construction accounted for **.*% of insulation surfaces installed, compared with **.*% for building renovation. In ****, TBC Innovation is updating this figure, with Batiweb reporting an ...
3.3 Market sizes
Insee lists total indicators for companies registered under Naf code **.**A (***). The main data is shown in the table below.
Source: ****
3.4 Distribution and number of players in the region
The insulation sector appears to be growing, both in terms of the number of establishments and the number of employees. Both the number of establishments and the number of employees have been rising steadily since ****. In ****, there were *,*** establishments with **,*** employees, and in ****, there will be almost *,*** establishments with **,*** employees, representing ...
3.5 Insulation as a household expense
To understand the benefits of insulation work in a building, we need to understand the share of total electricity expenditure due to heating. This gives us:
Household electricity consumption France, ****, in Source: ****
We can see that the most important lever for individual action to reduce electricity consumption concerns heating. The French ...
4 Offer analysis
4.1 Types of insulation
Insulation materials are made up of different materials, each with different insulation qualities. Insulating materials used in construction form a large family of diversified products. These products can be classified into * main groups:
Mineral wool insulation : glass wool, rock wool and cellular glass; Vacuum insulation : this is a new generation of ...
4.2 Different insulation techniques
There are several options for carrying out insulation work:
Source: ****
4.3 The average price of an installation
The average price of interior insulation is €** per square meter , according to Prix Pose. The site has identified average prices by insulation item and performance level. These are detailed in the chart below.
Average costs of insulation items by performance France, ****, in € per home Source: ****
The site also lists prices according ...
4.4 The new connected heating market
The aim of connected heating is to simplify the use of heating appliances. From your smartphone, you can now set the temperature of your home, as well as switch heating systems on and off. There are also options for setting air and water temperatures, and for activating the anti-freeze system.
Rothelec, ...
4.5 External thermal insulation
External thermal insulation (***) is a high-performance method for improving the energy efficiency of buildings, saving **-**% energy without compromising interior space. By enveloping the walls in a layer of insulation, ITE acts as a thermal barrier that helps conserve heat in winter and maintain coolness in summer, contributing to enhanced comfort ...
5 Regulations
5.1 Insulation regulations for new buildings
Thedecree of March **, **** , amending the decree of May *, ****, sets new energy performance thresholds to be met for each element of a construction: each region now has its own level of thermal resistance, so the insulation standard is specific to each.
The table below shows the minimum thermal resistance of insulation systems, ...
5.2 Strong government incentives for the residential sector
The regulatory environment is constantly changing, but remains highly favorable to the residential sector. The French Ministry of Ecological and Solidarity Transition has launched the "Coup de pouce économies d'énergies"This scheme enables households to benefit from a *,*** or *,*** euro bonus designed to reduce their carbon footprint. It is available ...
5.3 BBC standards, products and labels, thermal and environmental regulations
Standards and the BBC label
There are a number of standards that help consumers to ensure that products meet their expectations, such as CE marking, andthe French NF mark, which guarantees the safety of materials. Other non-governmental certifications also exist to guide consumers in their choice. The CSTBat certification issued by ...
5.4 The latest regulations affecting the insulation market
Climate and Resilience Act (***): From January *, ****, a home is considered energy-decent if its estimated primary energy consumption is less than *** kWh/m² per year. The most energy-intensive homes exceeding this threshold will be banned from being rented out. Revision of the Energy Performance of Buildings Directive (***): This directive aims to reduce ...
6 Positioning the players
6.1 Segmentation
[***]
- Isover Saint-Gobain
- Knauf
- Actis Isolation
- Rockwool
- Etex France Siniat
- Isoweck (Isocomble)
- Soprema Groupe
- Xella Group
- Siplast
- CETIH
- Dow Chemical
- CABETE Facades
- STO Group
- Saint-Gobain Distribution Bâtiment
- Saint-Gobain Groupe
- Acorus Groupe
- Émaillerie Alsacienne Façade
- Verlaine Groupe
- Buitex (Semin groupe)
- Semin
- Vitage Isolant Technique VIT
- Eurocomble Groupe ONPR
- Aramis
- Myral
- Daussan
List of charts presented in this market study
- Size of the global insulation market
- Trends in the thermal insulation market for buildings
- Mineral wool exports and imports in France
- Trend in insulation sales index
- Cellulose exports and imports in France
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the building insulation market | France
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