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Summary of our market study
According to estimates by INSEE and the Union Professionnelle des Métiers de la Finition, the French painting market is worth between 11 and 13 billion euros
The French paint market is enjoying strong growth, with the sector benefiting in particular from increased household spending on renovation. This upward trend follows a slight decline in 2020 due to the COVID-19 pandemic.
The overall construction market has been boosted by the French government's investment in energy retrofits, with €4 billion earmarked for the modernization of public buildings.
The market is facing competition from the DIY sector, with a growing number of consumers choosing to undertake home improvement work themselves.
The regulatory environment has become stricter, with requirements for reduced VAT rates on certain types of renovation work and greater transparency on paint prices and composition.
Trends and key figures for the French paint market
The French paint market has seen significant growth of around 18.5% over the decade from 2011 to 2021, driven by both construction and renovation.
Estimates by INSEE and the Union Professionnelle des Métiers de la Finition put the market size at around 11 to 13 billion euros. A considerable proportion of the market is made up of undeclared work not included in these figures.
The sector is characterized by a predominance of small artisanal players, and is also influenced by the presence of undeclared or seconded labor from the EU.
French households spend between 55 and 60 billion euros on home maintenance and renovation.
Demand for paint remains robust thanks to a stable construction market, with over 370,000 housing units under construction by 2022. The sector is also fuelled by home maintenance and new housing, which share approximately 30% and 25% of total sales respectively.
Some 93% of house painters are artisans with a strong presence in local markets.
The current trend is towards ecological and aesthetic wall coverings and wallpapers, which have recorded strong sales.
Organic and biological paints account for just 3% of the market.
Profile of the leading players in the French paint market
- Vallée construction group
- Salini construction group
- Bonglet painting expert
- Acorus Group, a major player in the finishing segment
- Groupe LUQUE specializes in painting involving ornamental and decorative techniques.
- Groupe Lucas another key figure in the finishing industry
- Atelier Meriguet Carrere is a craftsman with a penchant for restoring historic buildings
- Nicoletta
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Summary and extracts
1 Market overview
1.1 Market overview and definition
The painting market covers all work carried out using paint by companies in the construction sector, as opposed to industrial painting, which takes place in a workshop and involves the direct application of paint to equipment/objects. Painting work can be maintenance-renovation or painting of recently built structures.
There are two types of company in this market:
- General painters, who work exclusively for private customers.
- Specialized painters who work either on works of art, renovation of historic buildings or public works.
The French painting market has been buoyant in recent years, recording growth of 18.5% over the past 10 years. It is driven by the construction and renovation segment. In addition, the covid-19 crisis has led many French people to rethink their interiors and undertake renovation work. The crisis was therefore an opportunity to revive the sector, which recorded very good growth in 2021.
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the paint work market | France
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