The workwear market - Portugal

1.1 Definition and scope of study

Workwear is defined as clothing intended to be worn in the course of an occupational activity, often to protect the worker against one or more risks that threaten his or her safety.

There are 4 main categories of work clothes:

• Technical clothing;
• Image clothing;
• The uniforms;
• Personal protective equipment (PPE).

However, the distinction between these categories is gradually disappearing This is due to the fact that many PPE or technical garments are becoming more and more personalised. The workwear market is deeply linked to the dynamism of the industrial sector, construction, certain market services (hotels/restaurants, transport), health care and public services. Its main functions are the protection of workers, communication on brands or services, or the identification of employees.

With increasingly poor projections for the textile sector in Portugal [.. DinheiroVivo ], the workwear segment appears as a little-explored segment . In addition to the usual organic growth, as new employees are hired each year in new areas, the need for high value-added equipment (including clothing) that offers better protection to employees is considered an important priority for companies. Players already established in the textile market therefore have the opportunity to diversify in this direction, by seeking out a market segment that is still little explored.