The wedding planner market - Germany

1.1 Scope of the study

The wedding products and services market includes everything related to marriage. This includes, for example, clothing such as wedding dresses and suits, the location, catering, decorations and much more. In particular, it also includes wedding planning services. Wedding planners are experts who have the necessary qualifications to advise and assist in the organization of weddings.

Although the concept of marriage is similar in almost all nations of the world, there are major differences in attitudes towards marriage between different countries. These global differences can have significant implications, such as how acceptable it is to marry more than once or how old one should be when entering into a marriage. It can be observed that in most countries around the world, fewer marriages are being performed due to both social and economic circumstances. However, an upward trend can be seen in countries with economic upswings , including China, Russia and Bangladesh.

In a European comparison, Germany is in the middle average with a marriage rate of 5.4 per 1000 inhabitantsin 2019. In 2021, 20 .39% fewer marriages were performed in Germany than in 2018, when the most weddings in recent decades took place. Reasons for this were restricted opening hours of registry offices due to the Covid-19 pandemic, as well as restrictions on the number of people allowed at the wedding ceremony. Many couples postponed their weddings as a result. in 2023, Covid-19 restrictions were almost completely lifted in Germany. Therefore, an increase in marriages is expected. Already in February, March and April 2022, up to 72% more weddings were performed compared to the same months in 2021.

Therefore, an increase in sales can be expected in the future. However, wedding planners must adapt to current trends and changes in customer desires.

Social media has a significant impact on the needs of people getting married and therefore on the work of a wedding planner. In the following market study you will learn which trends and changes in demand the industry is experiencing, how the industry is structured and which competitors exist in the market.