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Summary and extracts
1 Synthèse du marché
1.1 Introduction
Pokèrie market refers to businesses that focus on selling poké, a typical Hawaiian dish that combines rice, raw fish, and a variety of seasonings.
This dish is valued for its versatility, as the ingredients can be customized to suit personal preferences and dietary needs, making it a popular choice for those seeking a healthy and tasty meal. it is inexpensive, quick to prepare and is often offered through home delivery services, maintaining a high level of customization. The combination of a good product and effective online communication can lead to significant economic returns.[Moduloinox]
Poké gained its global popularity thanks to Sam Choy, a celebrity chef who revived Pacific cuisine in the 1990s, and entrepreneurs who saw its potential as a good, colorful, healthy, inexpensive, and easily replicable meal, making it perfect for a successful fast food franchise. Poké first arrived on the beaches of Los Angeles thanks to surfers and evolved into the dish we know today. In Italy, the first to introduce poké were the owners of the Botanical Club in Milan, who had tasted it in New York. Since then, poké has spread across the country, with the first"pokeria," called"I Love Pokè," opening in Milan in 2017 by a pair of young entrepreneurs, Rana Edwards and Michael Nazir Lewis. Today, I Love Pokè has 21 out lets across Italy and employs about 100 people. Despite the pandemic, the popularity of poké continues to grow, particularly among young people.[Lacucinaitaliana]
The size of the global poké food market is estimated to increase by $781.91 million from 2021 to 2026. The market will accelerate with a compound annual growth rate(CAGR) of8.41 percent during the forecast period.[Yahoofinance]
This study focuses on the Pokèrie market in Italy. For detailed information on related markets, such as the general restaurant market, please refer to the specific studies available in the Businesscoot catalog.
1.2 The global market
The size of the global poke food market is estimated to increase by US$***.** million from **** to ****. Market growth will accelerate with a CAGR (***) of *.** percent during the forecast period.
Value of the poke food market World, ****-****, millions of dollars Yahoofinance
No data are available on the distribution of this ...
1.3 The local market
In Italy pokè arrived in October ****, when I love Pokè opened its first store in Milan, while in early **** Ami Pokè was the first mover in Rome and, the first Hawaiian Bar * in Italy. Even in our country, pokè has achieved wide success in a short time, becoming the eighth most ...
1.4 Import-export
For the analysis of imports and exports, a basket including some of the most commonly used ingredients in Italian Poké restaurants was identified. The data were then aggregated to provide an overall picture of trade related to the most commonly used ingredients in Poké bowls.
The ingredients considered are: rice, salad, ...
1.5 The effect of recent economic conjunctures
In recent years we have seen the outbreak of war in Ukraine, coupled with an inflationary movement that puts a strain on consumers' ability to buy. The overall consumer price idice is, as of February ****, ***.*. This means that prices have increased by **.* percent compared to ****.
Consumer price index for the whole ...
2 Analyse de la demande
2.1 Demand in Italy
Poké is a particular type of fast food, so in order to analyze the demand trend of Italians toward foods such as Poké vene considered the average monthly expenditure of Italian households on food services and fast food.
Catering:
In general, Italians' spending on food services has been strongly impacted by ...
2.2 The delivery
The growth of poké sales goes hand in hand with the growth of online food sales under the delivery mode. Indeed, poké is one of the few healthy alternatives that can be ordered on platforms offering this service.
Just Eat has produced a report where it identifies trends in the various ...
2.3 The geographical distribution of demand
In order to analyze the geographic distribution of poké demand we need to resort to different types of data, those presented below are:
The distribution in Italian macroregions of the average monthly family expenditure in fast food and take-away food services. Data on the fastest growing types of cuisine in the ...
2.4 Demand trend: health food
According to the Nutrition Hub's"Nutrition Trends Report ****," **** saw an increase in plant-based diets and awareness of the climate impact of food choices. In ****, these trends are expected to continue to grow with an increased focus on conscious and sustainable food consumption.
Key trends in **** include increased consumption of plant-based foods ...
3 Structure du marché
3.1 The market structure
To analyze the structure of the poké market, the more general catering sector in Italy will be studied first, and then Groth Capital data regarding the specific poké sector will be presented.
Catering:
For the analysis of the structure of the catering market, * different magnitudes are considered:
Trend in the number ...
3.2 The value chain
3.3 Distribution: the delivery
The food delivery sector in Italy continues to grow, generating a turnover of *.* billion euros in ****, representing a ** percent increase over **** and constituting ** percent of the food e-commerce market, according to the annual edition of the Food Delivery Map produced by JustEat.
Since ****, food delivery has become the predominant component of ...
3.4 The main market players
The main players in the Italian market are:[***]
Роkе House: established in ****, it has grown a lot thanks to two investment rounds in which it raised about ** million euros. It has the highest market share in Milan, with ** percent of the market. I Love Роkе: Born in **** froman idea by ...
4 Analyse de l'offre
4.1 The offer
Poke is a dish that originates from the Hawaiian culinary tradition, a true symbol of simplicity and freshness that has captured the palates of people around the world in recent years. The term "poke" in Hawaiian means "cut into pieces," a very direct description referring to the method of preparing the ...
4.2 The prices
When opting for restaurant consumption, poké prices generally range from €** to €**, depending also on the size. When ordering online, prices are generally higher, because they must also cover the fee due to the delivery platform.
Below are some examples of prices for the Italian market:
5 Règlementation
5.1 The regulation
The restaurant industry in Italy, including those specializing in poke, is subject to a number of laws and regulations to ensure food safety, hygiene, and consumer welfare. Some of the most important are:
EC Regulation No. ***/****: on the hygiene of foodstuffs. EC Regulation No. ***/****: establishing specific hygiene rules for food of ...
6 Positionnement des acteurs
6.1 Segmentation
Companies active in Italy with presence abroad as well:
Main companies present only in Italy:
- Waikiki Poke
- Poke House S.r.l.
- I Love Poke
- Macha Poke
- Pokeria by Nima
- Pokescuse
List of charts presented in this market study
- Value of the poke food market
- Popularity of the search "Poké"
- Poké market value
- Trade flows of the basket of ingredients most used in Poké
- Consumer price index for the whole community
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