Buy the full study
Detailed content of our market study
Inforamtion
- Number of pages : ~ 40 pages
- Format : Digital and PDF versions
- Last update :
Summary and extracts
1 Market Overview
1.1 Definition and presentation
A pet is an animal domesticated or bred by humans for companionship, help or utility. These animals are kept in homes or family settings for affection and care, and include species such as dogs, cats, birds, fish, and small mammals.
In 2023, the global pet care market size was estimated at US$304.4 billion and is expected to grow at a compound annual rate(CAGR) of 6.8 percent between 2024 and 2032. At the European level, the market was valued at USD 74.9 billion in 2023, with a projected growth rate of 4.59% per year until 2029. In Italy, the pet population is stable at 65 million, according to Euromonitor estimates. Among these, fish are the most numerous, accounting for nearly half of the total, while dogs and cats, which together exceed 19 million, are the most common animals in Italian households, with a slight prevalence of cats.
The role of pets goes beyond the practical: more than 6 out of 10 owners recognize that their pets provide comfort and help reduce stress, contributing to emotional well-being. In fact, animals are often valuable company, especially for people who feel lonely. About half of cat owners report feeling gratified by their pet's presence, highlighting the deep emotional bond that is established.
1.2 Global and European market
The Global Market
The size of the pet care market was estimated at US$***.* billion in **** and is expected to grow at a CAGR of *.* percent between **** and ****. A major driving factor is the increasing humanization of pets, where owners consider their pets as integral members of the family, leading to ...
1.3 The Italian market
To analyze the market, we examine the trend of the monthly household expenditure item in the pet purchase category from **** to ****. Over this period, a relatively steady trend was noted, with a significant increase of *.* percent in **** compared to ****. This increase was likely due to the surge in pet adoptions during ...
1.4 The development of the consumer price index
During the period from January **** to September ****, theConsumer Price Index for the Whole Community (***). Thereafter, a slight decline is observed between September and November ****, with the index falling to ***.* and ***.*, before rising again to ***.* in December ****. In early ****, the index showed some stability, holding between ***.* and ***.* in the first months of ...
2 Demand analysis
2.1 Demand in Italy
In ****, the pet population in Italy remained stable, with an estimated ** million, according to Euromonitor. Fish appear to be the most numerous pets, with nearly **.* million, accounting for nearly half of the total number of pets in Italian households. Dogs and cats, which together exceed ** million, are also widely distributed, with ...
2.2 Factors influencing demand
The benefits of having a pet in the family
More than * in ** owners believe that their pets offer comfort and help reduce stress, improving people's well-being. A similar percentage note that pets offer unconditional love and make people feel less lonely, becoming a valuable companion, especially in situations where a sense ...
2.3 Geographical distribution of demand
Geographically, the Center obtains the primacy of demand for one or more pets with **.* percent; followed by the Northwest (***).
Pet-friendly Italian cities
According to a survey by the Quattrozampeinfiera Observatory**, Milan is considered the most pet-friendly city, with **% of respondents calling it an "ideal environment." Rome follows with ** percent and Naples ...
2.4 Straying
About **,*** cats and **,*** dogs are abandoned in Italy each year, more than** percent of which are at risk of dying from accidents, starvation or mistreatment. These numbers add to the ***,*** stray dogs and more than *.* million stray cats already in the country. Straying is a serious problem globally, in Europe and ...
3 Market structure
3.1 Market structure
To analyze the size of the pet market, the following ATECO codes will be examined:
**.**.*: retail trade of small pets and pet products. **.**.*: veterinary services.
These codes will make it possible to assess the different components of the market, from pet products to the services offered.[***]
Active enterprises
In the ...
3.2 Value Chain
The value chain in the pet market includes several interconnected actors and stages starting from production to the final consumer. The main stages include:
Production of goods and services: Food, care products and accessories (***). Distribution: Retailing in physical stores and online. Veterinary and groomingservices. Adoptionand breeding: Adoption centers, breeders. Marketing: Advertising ...
3.3 Main actors
Ateco code **.**.*, retail trade in small pets and pet products
[***]
Ateco code **.**.*, veterinary services
[***]
3.4 Distribution channels
To analyze the distribution channels in the pet market, we will consider the following: Grocery, traditional Petshops and Petshop chains + large-scale retail chains. Each distribution channel is distinguished by specific characteristics that allow it to maintain a strategic role in the industry. In particular, Grocery and specialized channels, such as traditional ...
3.5 E-Commerce for pets: what are the main purchasing platforms
E-commerce in Italy is experiencing remarkable growth, becoming increasingly relevant in retail. This development is encouraged by a number of factors, including increased consumer confidence in online shopping, the spread of mobile devices, and the availability of increasingly intuitive and user-friendly platforms. In the specific area of pets, Zooplus stands out ...
4 Supply analysis
4.1 Supply analysis
Pets are classified into different categories based on their use by humans. Here is an overview of the main categories:
4.2 The prices
As an example, it is useful to analyze the price list of the Dog's House Puppy's Center kennel, which provides prices for its purebred dogs:
Below are the prices of purebred cats:
Below we also provide the price range of the main cat breeds:
[***]
Keeping costs
Nearly * in ** pet owners ...
4.3 Wearable technology for animals
Wearable technology for pets is becoming a very relevant field, with exponential growth due to increased attention to pet health and well-being. These devices offer features such as physical activity monitoring, location tracking via GPS, and health analysis, making it easier for owners to care for their pets.
New technologies
Technology ...
5 Regulations
5.1 Rules and regulations
The pet market in Italy and Europe is governed by a set of laws and regulations designed to ensure the welfare of animals, the safety of marketed products, and consumer protection. The main areas of regulation concern trade, transportation, animal health and welfare, as well as the safety of food and ...
5.2 Bonuses and Incentives
In Italy there are a number of concessions that affect expenses related to pet care. Tax deductions for veterinary expenses, adoption incentives, and microchipping benefits are all tools made available to families to facilitate responsible and respectful management of animal welfare. These incentives not only ease the financial burden on owners, ...
6 Positioning of actors
6.1 Segmentation
Ateco code **.**.*, retail trade in small pets and pet products
Ateco code **.**.*, veterinary services
- Bauzaar
- Moby Dick
- Clinica Veterinaria San Marco
- Arca Planet
- Clinica Veterinaria Roma Sud
List of charts presented in this market study
- Global pet care market value
- European pet care market value
- The benefits of having a pet in the family
- Market share of pet food manufacturers
- Pet food production turnover
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
the pet market | Italy
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
5 reports pack (-15%) IT Italy
- 5 reports at €75.6 excluding VAT per study to choose from our Italian catalogue for 12 months
- Save 15% on additional studies purchased
- Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)
See the terms and conditions of the pack and the refund of unused credit.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
