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Summary and extracts
1 Market overview
1.1 Introduction
The pet grooming market is a fast-growing sector concerned with the care and well-being of pets. The main activities that make up this service are:[Allgreen]
- Bathing: this involves washing the animal with water and specific shampoos, taking care not to wet delicate areas such as eyes and ears.
- Hair trimming: this involves removing or altering the length of the animal's hair. The method used may vary according to breed and hair type.
- Coat brushing: regular brushing and combing to keep the coat clean and tidy, avoiding the formation of tangles.
- Earcleaning: periodic cleaning of the ears to prevent earwax build-up, which can lead to ear infections.
- Nailtrimming: regular trimming of nails to maintain correct length and avoid posture problems or accidental injury.
- Teeth cleaning: maintaining good oral hygiene to prevent dental problems and the build-up of plaque and tartar.
- Eyecleaning: involves cleaning the eyes to remove any build-up and maintain good eye health.
Professional grooming, as we know it today, did not exist until the 1900s. In the 1940s, "dog groomers" began working in small spaces with little equipment. These places were often damp and unhealthy due to the absence of air conditioning. Grooming was a laborious and unprofitable activity. In the late 1940s, new grooming equipment was introduced. However, thedemographic explosion of dogs and cats in the 1950s was the main factor contributing to the development of the pet grooming market. Grooming stores were set up on the main streets of towns and cities, using better equipment. The growing popularity of smaller dog breeds, which require more frequent grooming, further expanded the sector. Today, many animal shelters, veterinarians and pet shops offer grooming services[Mondocaneticino]
1.2 The global and European market
The global market
The global pet grooming services market was valued at USD *.** billion in **** and is expected to grow at a compound annual growth rate (***) of *.*% over the forecast period. The expansion of the pet grooming market is attributed to the rise in pet humanization concepts, the increasing adoption of ...
1.3 The domestic market
The pet market has been growing steadily for several years, and in **** saw a remarkable acceleration, posting growth of +**% according to the latest report from the Promojardin-Promanimal association, produced in partnership with Les Echos Études. Across all distribution channels (***), sales of pets and the products they need for daily life reached ...
2 Demand analysis
2.1 Pets in France
According to FACCO data, there will be ** million pets in France in **** , compared with **.* million in **** and ** million in ****, as shown in the graph below. **.*% of households will have a pet in ****, and **.*% at least one dog or cat. [***]
Number of pets France, ****-****, in millions of animals Soiurce : Vie Publique, ...
2.2 Grooming salon demand
The first dog clipper appeared in ****, at a time when clipping was purely utilitarian. The dogs clipped at that time were mainly hunting dogs, especially those living in aquatic environments. This is the origin of the famous Lion cut for the Poodle. The aim was to shave the hindquarters to facilitate ...
2.3 Animal welfare: an increasingly important component
How do you rate your dog or cat? France, ****, percentage of respondents Source: ****
The new demand trends are driven by a common phenomenon: owners are placing ever-greater importance on their pets. According to an Ipsos study, **% of dog and cat owners in **** consider their pet to be a fully-fledged member of ...
2.4 Seasonal demand
An analysis of the frequency of searches on the subject of "grooming" in France in recent years reveals a seasonal pattern, with lower demand around November-December and higher demand in the spring.
evolution of interest in the term "toilettage" on google France, ****-****, low index *** Source: ****
Overall search frequency has also ...
2.5 Demand at home
For some years now, many professionals and customers have been pointing to the benefits of home grooming for animal well-being. Also much more convenient for customers, this solution has gradually been implemented in existing salons, and has also seen the creation of itinerant salons. This solution is much appreciated by customers, ...
3 Market structure
3.1 Value chain
The value chain of a pet grooming salon includes several key steps aimed at maximizing service quality and customer satisfaction. It begins with marketing and loyalty strategies to attract and retain regular customers. A warm, professional welcome at reception, followed by an initial assessment of the animal's needs, ensures personalized care. ...
3.2 Geographical distribution and different players
The geographical distribution of grooming salons in France shows notable differences. Large cities such as Paris, Lyon and Marseille offer a wider range of grooming services, including luxury options, due to the high demand and greater purchasing power of pet owners. On the other hand, in less urban areas, grooming salons ...
4 Offer analysis
4.1 Offer typology
The grooming salon market is segmented according to services offered, types of pets accepted and price ranges. Basic services include bathing, hair trimming and nail clipping, while more specialized services can include breed-specific grooming, skin care, and even pet spa services. High-end grooming salons often offer a complete experience with luxury ...
4.2 price typology
The price of dog or cat grooming varies considerably depending on a number of factors, including the animal's size, coat type and the specific services required. In general, the cost of basic dog grooming is between ** and ** euros, which often includes bathing, trimming or clipping, ear cleaning and nail clipping. For ...
4.3 Offer trend: eco-responsibility
As in many sectors, demand is increasingly moving towards an environmentally-friendly offering.
For example, Tournai-based groomer Amélie is the first in Belgium to declare herself an eco-responsible groomer. She uses organic, vegan and non-animal-tested products from Belgium, France and Spain. Amélie stresses the importance of these practices for the ...
5 Regulations
5.1 General regulations
In terms of legislation, the grooming profession is registered with either the Chambre des Métiers et de l'Artisanat or the Chambre de Commerce et de l'Industrie, depending on the number of employees, the nature of the business and the professional's diploma. In addition, the groomer must comply with general animal ...
5.2 Convention Collective Nationale des Fleuristes, de la Vente et des Services des Animaux Familiers (National Collective Agreement for Florists, Pet Sales and Services)
The Convention Collective Nationale des Fleuristes, de la Vente et des Services des Animaux Familiers, concluded on September **, **** and extended by decree in December ****, sets the employment, working and professional training conditions for employees in this sector in France. This agreement applies to companies specializing in the retail sale of flowers, ...
6 Positioning the players
6.1 Player segmentation
- Linea101
- Bau Cosmesi
- MacPets
- Wash Dog
- Zampe Felici
- Animalis
- Animalis
- Au luxe canin
- Instant Canin
List of charts presented in this market study
- European pet population, per animal
- Ten European countries with the most dogs
- Top ten European countries by number of cats
- Trends in pet grooming sales
- Profile of dog and cat owners
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The pet grooming market | France
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