The pet grooming market - France (2024)

1.2 The global and European market

The global market

The global pet grooming services market was valued at USD *.** billion in **** and is expected to grow at a compound annual growth rate (***) of *.*% over the forecast period. The expansion of the pet grooming market is attributed to the rise in pet humanization concepts, the increasing adoption of animals from shelters, and the growing demand for mobile grooming services.

evolution of pet grooming sales World, ****-****, in billions of US dollars Source: ****

Pet grooming involves providing sanitary and hygienic care. These services improve the physical appearance of pets. Pet owners lavish their companions with special attention, organic food and other luxury services, regarding them as members of the family. Grooming services can help pets avoid various health problems and detect symptoms of illness or injury.

The COVID-** pandemic had a detrimental effect on the global industry, as non-essential activities such as grooming services were halted due to the increase in Covid-** cases and travel restrictions imposed by governments around the world.

The economic crisis caused by the pandemic has led pet owners to reduce their spending on pet care, which could have a negative impact on the market. Disruptions in the supply chain and the lack of equipment ...

1.3 The domestic market

The pet market has been growing steadily for several years, and in **** saw a remarkable acceleration, posting growth of +**% according to the latest report from the Promojardin-Promanimal association, produced in partnership with Les Echos Études. Across all distribution channels (***), sales of pets and the products they need for daily life reached a record *.* billion euros in ****. [***]

As in ****, the increase in sales is largely attributed to high inflation in dog and cat food, estimated at **% by the association. In terms of volume, the overall market shows a slight increase of *% compared to ****, contrasting with the deconsumer trend observed in many other sectors due to household choices in favor of basic necessities. The pet market is also being driven by a number of underlying trends: the growing cat and dog population in France, the move upmarket to more natural and high-tech products, and the growing concern of pet owners for the well-being and comfort of their pets.

It's quite difficult to obtain a precise estimate of the pet grooming market's sales. However, we do know thatin ****, the market generated sales of around one billion euros, and included some *,*** dog grooming salons.

Although France is a country with a large number of pets, ...

2.1 Pets in France

According to FACCO data, there will be ** million pets in France in **** , compared with **.* million in **** and ** million in ****, as shown in the graph below. **.*% of households will have a pet in ****, and **.*% at least one dog or cat. [***]

Number of pets France, ****-****, in millions of animals Soiurce : Vie Publique, Facco

According to FACCO data, there would be ** million pets in France in **** , compared with **.* million in **** and ** million in **** according to Facco data, as shown in the graph above. Also, **% of French households will have a pet in ****, and **% of households will have at least one dog or cat. Nearly* in * households will own a cat, and * in * will own a dog. Even with a slight decrease in the number of pets in ****, this is a dynamic market with a significant number of animals. In fact, France is well placed in the European rankings for the number of pets owned in the country. In fact, in Europe in ****, France is the *th country with the most dogs, with *.* million, and the *rd country with the most cats, with **.* million. (***)

Pet population France, ****, in millions of animals Source: ****

In ****, fish will largely dominate the French pet market, with a population ...

2.2 Grooming salon demand

The first dog clipper appeared in ****, at a time when clipping was purely utilitarian. The dogs clipped at that time were mainly hunting dogs, especially those living in aquatic environments. This is the origin of the famous Lion cut for the Poodle. The aim was to shave the hindquarters to facilitate movement in water, while leaving the chest covered to protect vital organs such as the heart and lungs.

A few years after the introduction of the dog clipper, the first grooming salons appeared. In ****, on rue de Moscou in Paris, the first grooming salon was opened by a famous groomer, who trained numerous pupils and contributed greatly to the evolution of the profession for over ** years. Over the years, the number of salons grew, and by ****, there were some fifteen in the Paris region. Grooming became a common practice and a popular service. This growth was accompanied by changes in practices and attitudes, with demand shifting from a utilitarian objective to an aesthetic dimension, aimed at enhancing the animal's appearance.

from the late **s onwards, grooming gained in popularity, and beauty contests began to appear on the pet scene. The **s and **s saw the birth of the first beauty ...

2.3 Animal welfare: an increasingly important component

How do you rate your dog or cat? France, ****, percentage of respondents Source: ****

The new demand trends are driven by a common phenomenon: owners are placing ever-greater importance on their pets. According to an Ipsos study, **% of dog and cat owners in **** consider their pet to be a fully-fledged member of the family. This figure rises to **% for dog owners and **% for cat owners.

What contributes most to your pet's well-being? France, ****, in

The above data shows that the most common practice contributing to the well-being of animals is feeding them , cited by **% of respondents, closely followed by spending time with them(***) are also important activities for the animal's well-being.

These results highlight the most important activities for pet owners in terms of well-being, underlining the importance of food, social interaction and exercise for the happiness and health of their furry companions.

Another market revealing this humanization of four-legged companions is that of dedicated funerals. Demand for individualized funerals for dogs and cats has tripled since the early ****s. The director of a company managing pet cemeteries and crematoria reveals that it has risen from *% to **%. [***]

Owners' love for their dogs and cats France, in ****, in % Souce : Wamiz for some, this ...

2.4 Seasonal demand

An analysis of the frequency of searches on the subject of "grooming" in France in recent years reveals a seasonal pattern, with lower demand around November-December and higher demand in the spring.

evolution of interest in the term "toilettage" on google France, ****-****, low index *** Source: ****

Overall search frequency has also increased significantly since ****, with the exception of a dip during the covid period.

2.5 Demand at home

For some years now, many professionals and customers have been pointing to the benefits of home grooming for animal well-being. Also much more convenient for customers, this solution has gradually been implemented in existing salons, and has also seen the creation of itinerant salons. This solution is much appreciated by customers, especially in rural areas, by the elderly or isolated. For some owners, it's also a good alternative to salons if their dog or cat is fearful. [***]

More and more groomers are setting up on their own, using a van to park in their customers' yards. Some groomers don't use vans at all, and perform their services in their customers' homes. [***]

The offer is also increasingly adapting to this change in mentality. While this type of service has been around for several years, we're seeing an acceleration in its pace, with a very large number of openings in late ****, early ****. For groomers, this means less initial investment, since this solution requires no premises, less equipment to buy and lower fixed costs. While it is more difficult to reach customers with this solution, and requires higher marketing costs, most installed home groomers appear to be profitable. On the other hand, rising petrol ...

3.1 Value chain

The value chain of a pet grooming salon includes several key steps aimed at maximizing service quality and customer satisfaction. It begins with marketing and loyalty strategies to attract and retain regular customers. A warm, professional welcome at reception, followed by an initial assessment of the animal's needs, ensures personalized care. Grooming services include bathing, trimming, and specialized care such as claw trimming and ear cleaning, carried out to strict hygiene and safety standards. The salon can also sell complementary products, offering personalized advice on home care. Finally, post-servicing follow-up, including appointment reminders and feedback collection, strengthens the customer relationship and enables continuous service improvement.

It's difficult to obtain precise information on the number of grooming salons and the market structure in France. So we're going to start by providing information on pet services.

In ****, there were *,*** pet services businesses in France, but only *,*** had at least one employee. Of these **** companies, only **% employ * to * people and *.*% employ * people or more. [***]

There were around *,*** grooming salons in France in ****. More recent figures are hard to come by, but if we consider that demand from pet owners is increasing, we can assume that the number of salons is still in the ...

3.2 Geographical distribution and different players

The geographical distribution of grooming salons in France shows notable differences. Large cities such as Paris, Lyon and Marseille offer a wider range of grooming services, including luxury options, due to the high demand and greater purchasing power of pet owners. On the other hand, in less urban areas, grooming salons tend to focus on more traditional and accessible services, attracting a loyal local clientele.

There are a number of different players in the dog grooming market.

First and foremost, there are a number of franchises on the market. For example, Animalis, which in **** includes some thirty grooming salons in France, was originally a pet shop created in **** that also specialized in pet services to maintain profitability. Pet grooming franchises operate on a partnership model in which a parent company (***) to use its brand, methods and products. In exchange, franchisees pay initial fees and ongoing royalties. This model enables franchisees to benefit from the franchisor's reputation and know-how, while enjoying a certain degree of autonomy in the management of their business.

Dog's Fashion stands out for its comprehensive range of grooming services for dogs and cats, as well as the sale of accessories and pet care products. Franchisees benefit from initial ...

4.1 Offer typology

The grooming salon market is segmented according to services offered, types of pets accepted and price ranges. Basic services include bathing, hair trimming and nail clipping, while more specialized services can include breed-specific grooming, skin care, and even pet spa services. High-end grooming salons often offer a complete experience with luxury care products and personalized services to meet each pet's specific needs.

In general, there are three main stages in a dog's coat care at a grooming salon, although care can vary considerably depending on the type of coat:

Shampooing: In-depth cleaning of the coat to remove accumulated dirt and oils. Clipping: Generally reserved for poodles, this step involves trimming the hair to maintain an appropriate length. Stripping: Fingers are used to remove dead hairs, followed by brushing with a detangler to smooth the coat. Trimming: Finishing with scissors to even out coat length.

Licensed groomers are trained to understand the specific needs of different dog breeds according to their coat type, and use the appropriate methods, tools and techniques. Most grooming salons also offer complementary services such as claw trimming, eye cleaning and dental tartar removal[***]

Since the ****s, new wildlife issues and ecological concerns have emerged. Emphasis was placed ...

4.2 price typology

The price of dog or cat grooming varies considerably depending on a number of factors, including the animal's size, coat type and the specific services required. In general, the cost of basic dog grooming is between ** and ** euros, which often includes bathing, trimming or clipping, ear cleaning and nail clipping. For large-breed or long-haired dogs, the price can be higher, ranging from ** to *** euros due to the management of more fur and more complex care. Additional services such as detangling, charged by the minute, or cosmetic care such as nail polish, may incur extra costs. [***]

Home groomer

The home groomer goes directly to the customer's home to perform his or her services, whether in a converted truck/utility or directly in the customer's bathtub. This method offers a great deal of freedom, and avoids the expense of setting up and renting premises. However, the groomer must cover ancillary costs such as gasoline and the purchase of equipment. Prices for home services are generally slightly lower than those for salon services, ranging from ** to ** euros, depending on the service, the type of animal and the work to be carried out. These prices are indicative and may vary.

Salon groomer

Salon groomers are ...

4.3 Offer trend: eco-responsibility

As in many sectors, demand is increasingly moving towards an environmentally-friendly offering.

For example, Tournai-based groomer Amélie is the first in Belgium to declare herself an eco-responsible groomer. She uses organic, vegan and non-animal-tested products from Belgium, France and Spain. Amélie stresses the importance of these practices for the health of the animals and the well-being of the owners, who also benefit morally from these eco-responsible choices. Stéphanie Ollieuz, president of ASBL Canifed, reinforces this idea by stressing the need to protect animals from the effects of pollution and malnutrition. Amélie criticizes salons that claim to use eco-responsible products, but import them from China or America, which defeats the purpose. She calls for greater awareness among private individuals and groomers-in-training of the importance of using eco-friendly products. Currently, eco-responsible grooming salons are not yet labeled by the Walloon Region, although Environment Minister Céline Tellier encourages the use of such products. [***]

5.1 General regulations

In terms of legislation, the grooming profession is registered with either the Chambre des Métiers et de l'Artisanat or the Chambre de Commerce et de l'Industrie, depending on the number of employees, the nature of the business and the professional's diploma. In addition, the groomer must comply with general animal protection regulations, apply safety and accessibility standards for premises open to the public, and comply with DGCCRF directives concerning the display of service prices.

One potential reform envisages officially classifying the profession of canine and feline groomer as a craft activity. This would require a grooming diploma registered with the RNCP, such as a CAP, BEP or approved title. Practicing professionals would not be affected by this reform. However, this law could make it difficult to retrain in this profession after ** years, risking a shortage of groomers in certain regions. For the time being, the Conseil d'Etat has rejected the implementation of this law in ****, leaving regulations in France unchanged.

Here are the various articles relating to dog grooming:

Code rural et de la pêche maritime, animal protection

Chapter IV of the Code Rural et de la Pêche Maritime deals with animal protection. It recognizes animals as sentient ...

5.2 Convention Collective Nationale des Fleuristes, de la Vente et des Services des Animaux Familiers (National Collective Agreement for Florists, Pet Sales and Services)

The Convention Collective Nationale des Fleuristes, de la Vente et des Services des Animaux Familiers, concluded on September **, **** and extended by decree in December ****, sets the employment, working and professional training conditions for employees in this sector in France. This agreement applies to companies specializing in the retail sale of flowers, plants, seeds, pets and their foods, identified by NAF codes **.**Z and **.**Z. It defines the rules governing working hours, paid vacations, and health and safety conditions at work, thus ensuring a safe and fair working environment for employees. In terms of remuneration, it establishes a conventional minimum wage scale to guarantee a fair income. The agreement also includes social guarantees such as provident and supplementary pension schemes. To support employees' professional development, the agreement provides for the creation of national joint employment and vocational training commissions (***). These commissions aim to promote ongoing training and career development for employees in the sector

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6.1 Player segmentation

• Linea101
• Bau Cosmesi
• MacPets
• Wash Dog
• Zampe Felici
• Animalis
• Animalis
• Au luxe canin
• Instant Canin