The market for veterinary applications - Italy

1.1 Definition and scope of the study

Veterinarians are responsible for informing and advising professionals and individuals about the health of their animals. They usually work in veterinary clinics or centers. They perform a variety of tasks, ranging from diagnosis to major operations, on pets, livestock, or equines. However, pets account for the majority of animals treated.

People are more and more interested in animals, particularly after the pandemic period, which certainly increased the time spent at home on a daily basis. In Italy, more and more people are adopting a pet, especially dogs. The pandemic period has generally encouraged this phenomenon.

The increasing demand for pets and, consequently, veterinary care, has spurred the growth and expansion of veterinary software and apps. These enable improved and centralized management of professional activities (as part of a complete management software package). They also provide specialized support for certain aspects of the profession (as part of more specific applications). Veterinary software and applications are gradually becoming essential to support the digitization of client relationships and client retention.

There are 60 million pets in Italy, including dogs, cats, turtles, and rabbits. 27.1 percent of households have a dog, while 18.3 percent have a cat. In total there are about 5.9 million dogs and 4 million cats in the peninsula.