Summary of our market study
The French industrial paint market exceeds 5.3 billion euros.
The global industrial paint market is estimated at $100 billion.
Despite a decline in the French construction sector of 2.5% in volume in 2022, sales of professional paint have risen by 15-20% between 2019 and 2022.
Pigment and resin prices have jumped by 50-60%.
The automotive and manufacturing sectors account for a substantial share of demand for industrial paints.
The number of companies in the paint industry fell by 23% between 2007 and 2022.
An overview of the players
- PPG Industries mainly present on the industrial paint market worldwide.
- Sherwin-Williams, the global industry giant
- Valspar supplies coatings that meet the rigorous demands of industrial applications.
- AkzoNobel is a global player
- Kansai Paint brings an oriental touch to industrial coatings
- Axalta Coating Systems specializes in coatings for vehicles and industrial equipment
- Beckers Group offers innovative and durable coating solutions
- Cromology France's leading paint company
to understand this market
Detailed content of our market study
Inforamtion
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
Industrial paint is a liquid or paste product designed to be applied according to a precise method. Once applied to a substrate, the paint is transformed into a solid film of adherent plastic. Industrial paint has two distinct purposes. On the one hand, it protects the substrate to which it is applied from the various physical or chemical aggressions to which it is exposed. On the other hand, it offers an important aesthetic aspect in certain markets.
The global industrial paint market is booming, with 13.7% growth forecast between 2021 and 2026. Asia-Pacific is a heavyweight in the sector, and this trend is unlikely to stop, as the region is expected to be the biggest contributor to industry growth in the years ahead. India, in particular, is acting as the continent's locomotive, thanks to low labor and raw material costs and growing urbanization of its population. The French paint market has grown by 26% between 2018 and 2022.
The main players in the sector are raw materials producers, industrial paint manufacturers (led by PPG and AkzoNobel) and the manufacturing industry (notably automotive).
In recent years, the industrial paint industry has evolved towards a model that is less harmful to health and the environment, following the introduction of new regulations at French and European level. This phenomenon has helped to accelerate the rapid technological development of a sector that is constantly adapting to meet the ever-increasing needs of its customers.to meet the increasingly specific needs of its customers (durability, quality of appearance, ease and speed of application, level of protective performance).
1.2 A dynamic global market
Industrial paint sales trend World, ***** - *****, US$ billion
The global industrial paint market is expected to grow by **.*% between **** and ****. The total value of the industry would then rise from $*** billion in **** to $*** billion in ****. This future growth can be explained by several factors, such as rising demand for high-durability products and the widespread use of powder coatings.
India is expected to play a major role in the market's development, mainly thanks to its low labor costs, cheap raw materials and the growing urbanization of its population. More generally, the Asia-Pacific region has established itself as a leader in the industrial paint sector. This trend is set to continue over the next few years, as it is forecast to be the region with the highest cumulative annual growth rate over the next five years[***]
Major global players:
the world's leading industrial paint players and their market share World, ****, as % of total Statista
1.3 A growing national market
Paint, varnish, ink and sealant manufacturing sales France, **** - ****, € billion INSEE, INSEE
The industrial paint market is included in the manufacture of paints, varnishes, inks and mastics category of the INSEE nomenclature (***). This sector will generate sales of *.** billion euros in ****, and has grown by **% between **** and ****.
FIPEC, which represents **% of the paint formulation market, has reported a decline in industry activity in ****, despite support from the construction sector. This decline is attributed to price increases in pigments and resins, which have eroded margins. The paint industries saw a slight downturn compared to ****, with a *.*% decline in building activity in volume terms, but a *.*% increase in value. However, paint sales in the professional market rose by **-**% between **** and ****. Price rises for chemical components and electricity have also impacted the industry. [***]
The formulation chemicals industry, which includes paint manufacturers, is facing a sharp rise in production costs due to the war in Ukraine. Prices for raw materials, packaging, energy and transport have all risen significantly. For example, the price of resins has risen by an average of **% in one year, and the price of solvents has jumped by **-**%. Manufacturers belonging to Fipec (***) are calling for these increases to be passed ...
1.4 France, a net exporter of paint
Industrial paint market trade balance France, ****-****, in millions of dollars UNCOMTRADE Processing: Businesscoot In ****, the value of exports was **** billion euros and that of imports *** million euros. In ****, there is a drop in the value of exports and imports, which could be explained by the impact of the COVID-** crisis on world trade. In ****, there is a recovery, with an increase in the value of exports to **** million euros and imports to *** million euros. In ****, however, there is a slight drop in exports and imports. The "Coverage rate" is an indicator of a country's trade performance. It is calculated by dividing the value of exports by the value of imports. A rate greater than * indicates that the country exports more than it imports, which is the case here for all the years analyzed. However, there is a downward trend in the coverage ratio from *.* in **** to *.** in ****, meaning that imports are growing faster than exports. This could indicate growing import dependency or declining export competitiveness. Breakdown of French industrial paint exports France, ****, in millions of dollars UNCOMTRADE Breakdown of French industrial paint imports France, ****, in millions of dollars UNCOMTRADE Processing: Businesscoot Germany is France's main trading partner for paint, in ...
2 Demand analysis
2.1 Demand dependent on the health of manufacturing industries
Paint market sales by customer type Nipponpaint, report to ****, in % of sales Nipponpaint
To take a closer look at the demand for industrial paint within the paint market, we focus on one of the market leaders: Nipponpaint. **% of Nipponpaint's sales are generated by industrial coatings and automotive coatings
The automotive industry uses industrial paints for both the original equipment market (***). This paint performs two essential functions: it provides an anti-corrosion guarantee of over ** years for the vehicle's bodywork, and aesthetics, which differentiates products on the market.
In the non-automotive manufacturing industry, industrial paint also plays several important roles, in particular protection, insulation and aesthetics. Industries consuming industrial paint are mainly aeronautics, rail and road transport, agricultural machinery, household appliances, computer electronics, telephony and public works. [***]
Changes in demand from the manufacturing industry, and the automotive industry in particular, will have a major impact on the outlook for the industrial paint market. Contrary to popular belief, French industry has been doing rather well since ****, with the number of plant openings outstripping the rate of closures (***).
french industry has experienced deindustrialization since the ****s, with an acceleration in the early ****s. The subject came back into the spotlight in the ****s. Today, industry ...
2.2 Growing demand for industrial paint technology
Over the past twenty years, the industrial painting sector has evolved considerably. The rough caricature of an approximate profession embodied by a dabbler unconcerned about the consequences of his actions has given way to a high-tech profession where the technician must master such cutting-edge technologies as waterborne, high-solids and ultraviolet drying paints. The industrial paint sector concentrates a large population of qualified technicians and engineers in Research & Development departments, where the rate of investment is particularly high. Reconciling ecology, economy and performance, the application chain is constantly being optimized.
The origins of this continuous innovation lie in the need to adapt to the ever more demanding specifications of our customers' sectors. Several imperatives must be taken into account:
Lower painting costs.
Search for more efficient and economical raw materials.
Economic competition.
Specific demands.
Integration of environmental imperatives, including REACH legislation. [***]
Demand from very specific sectors, such as national security, contributes to the emergence of new innovations which can then be potentially extended to traditional sectors. The firefighter's helmet is an example of this type of innovation. The development of coatings is a long-term process, validated by numerous tests: resistance to impact and to all kinds of smoke, combustion gases and chemicals; ...
2.3 Growing demand for more environmentally-friendly industrial paints
Factories and industrial plants have been crucial to the modernization of human society. Nevertheless, they are at the root of many environmental problems, including greenhouse gas emissions, global warming and air pollution. What's more, poor waste management at these plants has negative consequences for biodiversity. Today, industrial units are increasingly aware of their environmental impact and are implementing strategies to minimize their carbon footprint. This awareness is driven by growing consumer demand for sustainable business practices and by federal and state regulations. Industrial paint contributes to environmental degradation. This has prompted manufacturers and plant managers to look for environmentally-friendly alternatives, such as eco-friendly industrial paints offered by recognized distributors like Promain Paints. Industrial paint is specifically formulated for machinery, equipment and finished products in factories and other industrial units. It is also used to coat floors and other surfaces exposed to the wear and tear of heavy machinery. Its main purpose is to protect these elements from physical and chemical damage. However, the solvents used in industrial paint contain toxic volatile organic compounds (***). These VOCs have low boiling points and react with other gases in the air when exposed to sunlight. They are also responsible for the characteristic odor of paint. Inhalation ...
2.4 The automotive industry: driving demand for industrial paints
The automotive industry is a key player in the demand for industrial paint, as it needs to protect and beautify vehicle surfaces. Paints used on vehicles must be able to withstand severe conditions such as exposure to weather, UV rays, chemicals and impacts, while remaining aesthetically pleasing. In addition, the trend towards personalized vehicles, new design trends and a greater need for energy efficiency are driving innovation in automotive coatings. As a result, the automotive industry is a major consumer of industrial paint, requiring high quality, durability and performance.
The automotive industry uses industrial paint in both the original equipment (***). This paint performs two essential functions: it provides an anti-corrosion guarantee of over ** years for the vehicle's bodywork, and its aesthetic appeal differentiates products on the market.
Growth in vehicle manufacturing sales France, ****-****, in millions of euros Source: ****
Sales in the automotive industry fluctuated between **** and ****. It rose by *.*% in **** compared with ****, from **** million euros to **** million euros. In ****, the industry continued to grow, reaching **** million euros, an increase of *%. However, in ****, there was a significant drop of **.*% on ****, with sales of *** million euros. In ****, the industry began to recover with an increase of **.*%, reaching *** million euros. By ****, sales have ...
2.5 The aerospace industry: a major industrial paint customer
The aerospace industry generates high demand for industrial paints due to its specific requirements. Paint is essential to protect aircraft and spacecraft surfaces against corrosion, extreme environmental conditions and potential impacts. It also contributes to the aesthetics and brand identity of aircraft, while meeting the rigorous safety and performance standards imposed by the industry. As a result, the aerospace sector remains a key player in industrial paint demand.
number of companies in the aerospace industry France ****-****, in units Source: ****
Sales in the aerospace sector France, ****-****, in billions of euros Source: Gifas In France, we can see that the aerospace sector is a very important market due to its high sales (***), but since ****, growth in the sector has resumed, with salesup **.*% in * years.
3 Market structure
3.1 The industrial paint value chain
Source: ****
The industry's value chain is fairly classic, with a product path that runs from raw materials suppliers to the end consumer, passing of course through paint manufacturers responsible for producing the finished product, and distributors acting as the link between these manufacturers and the end consumer.
*. Raw materials suppliers : principally the chemical and petrochemical industries
Paint is a mixture of * main components:
Organic or mineral pigments, in powder form. A binder to obtain a more or less fluid paste, e.g. a vinyl or acrylic binder, alkyd or glycerophtalic binders, siloxane binder.. Additives can be added to create gloss, fluorescence or flexibility effects...
In France, groups such as Covestro or Brabant (***) supply these raw materials. Fluctuating prices for these raw materials have a decisive influence on production costs, and can create severe price pressures. [***]
*. Industrial paint manufacturers
Manufacturers have their own factories and, to be closer to demand and specialized manpower, international companies often have factories in local markets, like leader AkzoNobel, which has three production sites in France (***).
Some players are also highly "verticalized", like France's largest paint company, Cromology, which has * production sites, * laboratories, * logistics platforms and *** sales outlets.
We can thus distinguish between "pure players" ...
3.2 France's leading industrial paint manufacturers
PPG Industries, Sherwin-Williams, Valspar, AkzoNobel and Kansai Paint are the companies with the highest paint manufacturing sales in France. Other companies include Axalta Coating Systems, Beckers Group, Cromology, Seigwerk, Frading,Sun Chemical and Flint Group[***]
The biggest French player is the Cromology Group , headquartered in Issy-les-Moulineaux.
Here are some other industrial paint manufacturers in France:
*. Everfast *. Aximum *. Normequip *. Hempel Peintures France *. ITW Spraytec *. Plastikolor'Action *. Société Industrielle de Diffusion *. Alterpaint France *. TLM **. France Europe Batiment **. SOB Solutions **. Eurodorthz Production **. Watco **. Coloralu **. Stival **. Progalva Energies **. SP*M **. DACD **. Mecatel Prod SRL **. Mipa coating France **. Electrolube **. CIN Celliose SA **. Setin **. Sigma Coatings **. CD Paints **. CIN Monopol **. Durieu Group **. Broyages et Enduits Modernes Réunis **. Peintures Onip **. PHEM **. A.E.D. France **. BTP Group Achatmat **. KPNS **. Raidho Com SAS **. Rangestock **. Sterma Peintures **. Sinto **. Initiatives Decoration **. Beckers **. Bray Charnelet [***]
3.3 The evolution and geographical distribution of jobs in the industrial paint sector
Growth in the number of companies in the paint industry France, ****-****, in units ACOSS
Change in number of employees in the paint industry France, ****-****, in units ACOSS There is a trend towards concentration in the French paint market, with a **% drop in the number of companies between **** and ****. This trend is also accompanied by a decline in employment, with more than *,*** fewer employees in **** than in ****, representing a reduction of **%. The Hauts-de-France and Auvergne-Rhône-Alpes regions employ the most people in this industry (***)
4 Offer analysis
4.1 Product presentation: the different types of industrial paint
Depending on the desired effect, and the condition and nature of the materials to be covered, there are * families of paint products for surface coating: Paints as undercoats to even out the appearance of the substrate Varnishes as top coats to obtain a gloss or satin effect Woodstain undercoats and topcoats to penetrate, protect and/or color wood Preparatorycoatings to level out irregularities on surfaces to be painted, and decorative coatings to create material effects Because of their wide range of applications, the use of paints, coatings, woodstains and varnishes is essential. To cover the spectrum of different demands for surface-coating products, manufacturers have organized themselves into * sectors of activity: Decoration: paint products designed to be used by private individuals for their own needs: interior and exterior coverings, walls, ceilings and floors. Building: paint products designed to be applied by professionals, on site and on fixed substrates, in the construction or renovation of buildings. Automotive: paint products designed for application on automakers' production lines (***). Industry: paint products designed to protect, insulate and/or dress all products leaving their production units. Anticorrosion / Marine: paint products designed to protect structures (***) exposed to the elements, humidity, seawater, etc., while enhancing them through color. [***]
Industrial ...
4.2 Rising industrial paint production costs
Industrial paint production mainly requires raw materials such as colorants, pigments and tanning agents and, to a lesser extent, basic plastics.
Producer price index, Colorants, pigments and tanning agents France, **** - ****, index base *** **** INSEE
Price index, Plastics in primary forms France, **** - ****, index base *** **** INSEE From **** to ****, the price index for dyes, pigments and tanning agents rose overall, from *** to ***.*. Despite a slight drop in **** to **.*, the index rose in **** to ***.*, then continued to grow slowly until ****. A slight drop was recorded in **** to **.*, before jumping to ***.** in **** and ***.* in ****. At the same time, the price index for plastics in primary forms also rose over the same period, from *** to ***.*. After falling to **.* in ****, the index rose to *** in **** and ***.* in ****, before dropping to **.* in **** and **.* in ****. However, it rose sharply in **** to ***.*, and continued to climb in **** to ***.*. A closer look at the prices of the raw materials used in paint production reveals that some have risen sharply in recent years. Titanium dioxide is a perfect example. The price of this material, used as a white pigment in the paint industry, has rocketed. This is due to a combination of titanium production site closures and player concentration, which has led ...
4.3 Rising prices in the French industrial paint market
Price index, Paints, varnishes and other coatings, printing inks and mastics France, **** - ****, index base *** **** INSEE
The rise in raw material prices (***) has logically led to a rise in paint production prices. The paint price index has seen variable changes over the period from **** to ****. It was *** in **** and fell slightly to **.* in ****. In ****, the index rose to *** and continued to grow to ***.* in **** and ***.* in ****. In ****, the index rose slightly to ***.*. In ****, it reached ***.*. Finally, a significant rise was observed in ****, when the index reached ***.
This upward trend can also be explained by the integration of health, safety and environmental imperatives, and adaptation to complex and evolving legislation, which are profoundly changing production processes. Last but not least, there is a trend towards made-to-measure industrial painting, with varied and specific customer requirements limiting the possibility of achieving economies of scale with mass production. [***]
5 Regulations
5.1 A well-regulated pollutant
The industrial paint sector is highly regulated due to the polluting and toxic materials it produces and markets. These regulations have also encouraged the industry's technological development, with the search for new solutions to meet the new legal requirements as effectively as possible.
The main regulations relate to
Products (***) Product labeling (***) Product transport (***) Chemical industry sites (***)
*. Reach
REACH (***) regulatory framework for chemicals, whether manufactured or imported. This new regulation, the most ambitious and important of the last ** years, puts the onus on industry to assess the hazards and risks associated with the use of chemicals, and to provide users with the information they need to use them safely. All substances manufactured or imported in quantities of one tonne or more per year per manufacturer/importer must be registered for all uses.
*. Health labeling of mixtures
While REACH is a regulation reforming the marketing and use of chemicals, the CLP regulation aims to improve the information provided by packaging and labeling, based on the international recommendations of the GHS. This new European regulation(***), came into force on January **, ****. It amends and will eventually replace the pre-existing European system, namely Directives **/***/EEC for substances and **/**/EC for preparations.
Adoption of the ...
6 Positioning the players
6.1 Segmentation between leading generalists and industrial paint specialists
Source: ****
The French industrial paint market is dominated by large generalist paint and coatings companies such as the Americans PPG Industries and Sherwin-Williams, or the Dutch AkzoNobel. However, alongside these players, companies specializing in industrial paints such as Axalta Coating Systems and Becker Industrie, the French subsidiary of Sweden's Beckers Group, are also making their mark.
Cromology is owned by DuluxGroup, a subsidiary of NipponPaint.
- Axalta Coating Systems
- Sherwin Williams
- Beckers
- PPG Industries
- Cromology
- Altheora
- Solar Paint (International Colors Group)
- Technima
- Blanchon
- Siegwerk
- Akzo Nobel
- Zolpan
- Cin Celliose
- Aliance Maestria
- EMFI 3M
- Flint Ink Groupe
- Geveko Marking
- NOF metal Coating Europe
- Sika Automotive france
- Socomore
- Armar Peintures
- Colart
- Diot PGM
- Satys Aerospace
- Daw Caparol
- Durieu Groupe
- Mäder groupe
- Unikalo SCSO Société des colorants du Sud-Ouest
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