The market of painting - Germany

1.1 Introduction

The painting market comprises all goods and services related to paints and, in particular, the decoration and repair of buildings. This includes various market segments that can be distinguished by the material used :

• Interior and exterior paints
• Industrial paints
• Decorative paints
• Specialty coatings

Some paints are considered "smart" and can help purify the air or regulate the internal temperature of a building.

Each of these segments meets specific needs that can be summarized in three pillars: level of protection, aesthetics and durability.

The global painting market is an integral part of the construction sector. This market is strongly influenced by environmental regulations and various decorative trends. The coatings and paints market, on which the global painting market is based, is expected to register a compound annual growth rate (CAGR) of 3.4% during the period 2021-2027.

In Germany, the painting market is growing (at a CAGR of 2 to 3.5%, depending on the estimate). Silicate-based mineral paints are most commonly used, as they are known for their water vapor permeability and mold resistance. In addition, German consumers tend to have a preference for neutral and natural colors. Finally, Germany is a leader in reducing volatile organic compound (VOC) emissions , which favors the use of low-VOC paints or simply VOC-free, locally produced paints.

The German market for painting services is dominated by local brands such asCaparolandBrilluxdominated. The market also benefits from the presence of international brands such asDuluxand Sikkens.

In terms of the education system, Germany differs from its European neighbors in that dual education is particularly well developed, ensuring high-quality services in the sector. In addition, Germany is one of the leading countries in the development of environmentally friendly and intelligent paints (temperature control and air purifying). These developments should further promote the growth of this market in Germany , which is already one of the most innovative in Europe.