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1 Market summary

1.1 Definition and general presentation of the market

Organic yogurt (or organic yogurt) is a coagulated dairy product obtained after fermentation of milk by bacteria, in compliance with organic farming standards.

In a growing Belgian market, the organic segment benefits from a positive image among consumers

However, the organic yoghurt market faces many challenges. Sound higher cost that "classic" yoghurt in particular can penalize the product, the market segment being inaccessible to a part of the consumers.

The organic products market continues to grow strongly, benefiting the organic yogurt sub-segment. This appeal is unlikely to diminish in the future.

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Latest news

At the bedside of the sick, Danone invests in protein drinks at Steenvoorde - 22/05/2024
  • The adult medical nutrition market is estimated at several billion euros worldwide.
  • - Danone is number one in Europe and number two worldwide in the medical nutrition sector.
  • - Blédina's Steenvoorde plant will manufacture protein-enriched drinks under the Fortimel brand
  • - The total investment for this project is 70 million euros
  • - Danone currently operates seven plants worldwide in the medical nutrition sector, including five in Europe.
  • - Sales of Danone's specialized nutrition division are expected to reach 8.5 billion in 2023
  • - Danone has invested in Turkey and Poland to increase its production capacity in medical nutrition, and has acquired Functional Formularies in the United States.
Danone bets more than ever on medical nutrition - 21/05/2024
  • Investment of 70 million euros in a new production line dedicated to medical nutrition at the Blédina plant in Steenvorde.
  • Danone's specialized nutrition division, including medical nutrition, generated sales of 8.3 billion euros in 2023.
  • Growth of 6.7% for this division in 2023.
  • Acquisition of Promedica in Poland, specialized in home enteral tube feeding.
  • Acquisition of US-based Functional Formularies, with sales of around 27 million euros, specializing in biological tube-feeding formulas.
  • Investment of 100 million euros in a new international R&D center in Saclay, to be inaugurated in February 2023.
Danone opens a second plant for plant-based products in France - 12/02/2024
  • Danone inaugurates a new plant dedicated to the manufacture of dairy alternatives in France
  • Danone has completely converted its Villecomtal-sur-Arros yogurt plant in the Gers department into a unit dedicated to Alpro-brand plant-based beverages. 43 million euros of investment
  • Production, mainly of oat juice cartons, is 90% destined for Europe.
  • Danone now has four milk-alternative production units in Europe. Two in France, at Issenheim and Villecomtal in the Gers region, one in Sweden, at Lunnarp, and the fourth at Wevelgem in Belgium.
  • Vegetable-based products have become "a strategic focus" for the world's number one in ultra-fresh products.
  • Danone took the t turn in 2017 with the $12.5 billion acquisition of US group WhiteWave.
  • In France, ultra-fresh products are deeply rooted in diets.
  • Plant milk accounts for just 4% of the traditional dairy products market by volume and 7.4% by value.
  • The plant-based milk market is worth 165 million euros, according to FranceAgriMer.
  • More than 6 out of ten people in France in the 18-24 age bracket eat plant-based products several times a week, according to lDanone
  • Many dairy groups, including Triballat, Nestlé and Bel, have chosen to develop plant-based ranges.
  • Retail chains are present under their own brands (MDD).
Nestlé sells its Natur baby food products to FNB - 06/02/2024
  • nestlé is the world's number one food company.
  • FNB is a French investment fund specializing in small and medium-sized food companies.
  • Nestlé is in exclusive negotiations with FNB to sell its infant food business in France.
  • The products concerned are NaturNes potties, Babicao and Babivanille infant powders, and the P'tit yogurt range.
  • These products are manufactured at the Arches plant.
  • Worldwide sales of Nestlé infant formulas rose by more than 10%.
Nestlé France sells its baby food products to Mousline - 02/02/2024
  • Nestlé is in exclusive negotiations with the French investment fund FnB for the sale of its infant food business.
  • The ranges concerned are soups, purées, desserts and breakfast powders under the NaturNes, Babicao and Babivanille brands, as well as the P'tit franchise.
  • Infant milks, the mainstay of the portfolio - with Laboratoires Guigoz and Nestlé Nidal - remain with Nestlé France.
  • The infant nutrition products concerned by this sale are manufactured at a factory in the Vosges region of France, which employs 230 people.
  • FnB, the potential buyer, specializes in supporting French SMEs in the food industry.
  • The infant food market in France shrank by 6% in volume last year due to the drop in the birth rate, with a sharper decline for milks than for diversification foods.
  • Nestlé has 14 factories in France.
Danone finds buyers for its two organic brands in the United States - 02/01/2024
  • Platinum Equity's portfolio of assets totals $47 billion.
  • The two brands Horizon Organic and Wallaby accounted for around 3% of Danone's sales in 2022, or $800 million.
  • Dairy products make up a large part of Danone's sales.
  • Danone has sold various parts of its business in different countries, including yoghurts in China and fresh dairy products in Brazil.
  • Danone recorded eight quarters of growth thanks to price increases, although volumes remained stable.
  • Danone succeeded in halting a steady decline in dairy sales that had lasted since 2015.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Danone Groupe
Nestlé Groupe
Alpro (Promavel)
Pur Natur
Hagor - Bioservice
Efarmz.be
Bio c' Bon
Bio Planet
Sequoia
BioForum Vlaanderen VZW
De Zwaluw
Yoplait France (Sodiaal Groupe)

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the organic yogurt market | Belgium

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