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1 Market Overview
1.1 Definition and scope of the study
A swimming pool refers to a pool or large man-made basin intended to hold water to allow swimming or other recreational activities. It is equipped with filtration systems (pump, filter...) that allow the user to keep the water clean, as well as accessories (heating, canopies, cleaning equipment, etc.)
The swimming pool market thus covers all industry players in terms of the manufacture, installation, and distribution of new products as well as the maintenance and refurbishment of existing products.
There are different types of pools depending on the users (private, public) and their use (family, hotel, leisure, therapeutic, sports training, Olympic, diving, etc.) . In addition, the shapes and materials of swimming pools can vary: above-ground pools, in-ground or semi-in-ground pools, pools made of wood, concrete, steel, kit pools, etc.
The global swimming pool market is booming. Starting from a value of $7.58 billion in 2023, the market is expected to reach $13.9 billion by 2030, representing a very significant compound annual growth rate(CAGR). This83 percent increase reflects a growing demand, both for residential and commercial pools, fueled by global interest in improving quality of life and enhancing outdoor spaces. The main factors contributing to this expansion include the increase in luxury tourism and the growing popularity of private pools, particularly in countries with more favorable climates.
The pool market in Europe shows a slower growth rate than the global market. Between 2023 and 2030, the value of the European market will increase from $4.14 billion to $5.17 billion, an increase of 24.9 percent. This rate, although positive, is significantly lower than the 83% growth of the global market over the same period. The reasons for this moderate growth include economic and climatic factors, which influence the demand for swimming pools in different regions of the continent. However, Europe continues to be an important market, with countries such as France, Spain and Germany among the major players.
In Italy, the market is showing steady and promising growth; in fact, it ranks as the fourth largest market in Europe by value, behind France, which dominates with a market of 2.5 billion euros.
The number of pools in Italy continues to grow: in 2023, the estimated number of pools is 156,000, with a forecast to reach 168,832 pools by 2026, marking an overall growth of8.2 percent in four years.
Italy is thus a key market in the European landscape, with demand fueled by the desire for improved living spaces and favorable climate. Growth in the sector is driven not only by new residential installations, but also by the expansion of public and commercial pools, with a focus on sustainability and efficient use of water resources.
1.2 The world market
the global swimming pool market is showing steady and promising growth, fueled by increasing demand in both the residential and commercial sectors. The market is expected to reach $**.* billion by ****, up from $*.** billion in ****, with a significant compound annual growth rate (***). This represents an ** percent increase from ****. Key drivers include the ...
1.3 The European market
the European swimming pool market shows slower growth than the global market. Over the period ****-****, the value of the European swimming pool market grows from $*.** billion to $*.** billion, an increase of **.* percent. This pace is considerably lower than the **% growth expected for the global market over the same period.
While ...
1.4 The Italian market
The value of the Italian market has been estimated to be * billion euros in ****, a. figure that despite the pandemic, turns out to be up by +**% rsince ****. Italy, however, is only * in Europe by market value, dominated by France with a value of *.* billion euros.
Value of the swimming pool market Europe, ...
1.5 Imports and Exports
The United Nations Comtrade database allows tracking of global trade flows of many goods.
Pool trade is recorded under the following code :
**** : Articles and equipment for general exercise, gymnastics, athletics, other sports (***) or outdoor games, not specified or included elsewhere in this chapter; swimming pools and paddling pools
The data ...
2 Demand analysis
2.1 Determinants of demand for private swimming pools
**% of Italians own at least one cacsa. Outdoor living spaces are quite common in Italy, even in cities. In fact, **.*% of households have a garden, terrace or balcony. This phenomenon is fairly evenly distributed geographically ; Piedmont has the highest prevalence of outdoor residential spaces (***)
Residences with outdoor living space by region Italy, ...
2.2 Seasonal demand
In October ****, the index was at **.*, followed by an increase to **.** in November and a decline to **.** in December. Searches increased again in the first quarter of ****, with values ranging from **.* to **, touching a low of **.* in April. After a slight increase in the summer, the index registered a significant peak ...
2.3 Rising temperatures as a positive factor for demand
Analyzing the average monthly temperatures between **** and ****, it is possible to see a long-term growth in the value of anomalies compared to the ****-**** average. In particular, excluding ****, in the last ** years the average temperature in Italy has been increasing anomaly with respect to climate normals, with the record recorded in ...
2.4 Latest demand trends
The picture emerging from the Italian private swimming pool sector offers many perspectives. Among the innovations that have revolutionized the sector in recent years are : prefabricated pools, which are more affordable and just as high-performing in terms of quality; cantilever/suspended pools, which are impressive constructions from a structural point of ...
3 Market structure
3.1 Market value chain overview
The diagram below illustrates the chain of actors involved in the pool installation process in Italy.
3.2 Services offered and market players
There are different types of actors depending on the work required in the pool market. In this market, we find the following services (***):
Pool design Pool construction Pool renovation Pool deck design and construction Pool liner replacement Sauna installation Spa/jacuzzi installation Pool covers Pool lighting installation Installation of above ground ...
3.3 The market structure
In order to analyze the structure of the Italian market, activities dedicated to swimming pool management (***) are considered.
Number of enterprises
In **** there were *** enterprises, a number that has grown steadily to *** in ****. After a slight decline in **** (***) probably due to the effects of the COVID-** pandemic, the sector started growing ...
3.4 Geographical distribution of public swimming pools
Now analyzing the geographic distribution of facilities with swimming pools identified overall, we identify Tuscany and Sicily as the top two regions in terms of the number of these types of facilities, followed by Apulia and Lombardy. In particular: In Northern Italy, Lombardy boasts the highest number of facilities with swimming ...
4 Supply analysis
4.1 Type of the offer
There are many different types of swimming pools that can be classified according to their shape, technology, structure, materials used, etc. Below is a non-exhaustive list that includes the most common swimming pools in Italy. Types of swimming pools Semi-inground pool In-ground pool Outdoor swimming pool Indoor swimming pool Fiberglass pool Concrete ...
4.2 Prices
As we have seen above there is a very diverse supply of swimming pools, so prices vary not only by geographic location but also by some of the factors mentioned above. In addition, costs increase with size. According to Assopiscine, the average size of a swimming pool is *x*x*.* meters. ...
4.3 Pool maintenance and enclosures
The need for frequent pool maintenance
The maintenance of a swimming pool represents a cost and this sometimes hinders its purchase, especially for individuals who wish to install a pool in their backyard. Water quality should be checked two or three times a week, depending on the outdoor temperature, solar radiation, ...
4.4 Greener pools and pool sharing
Greener swimming pools
To meet customer expectations about the ecological impact of swimming pools, the offerings are adapting. In fact, swimming pools have a negative image in this respect, in terms of water and energy consumption. Also, by making their offerings more eco-responsible, the cost of maintaining a pool decreases. Thus, ...
4.5 New and alternative services offered and building your own pool
Substitutes and new competitors
Industry suppliers offer all kinds of products in addition to classic outdoor pools: above-ground pools, saunas, spas, pool heaters, accessories, cleaning robots, etc.
Above-ground pools, which account for ** percent of all private pools, from entry-level to more sophisticated products, are a real drag on the growth of ...
5 Regulations
5.1 Globally Harmonized Customs System
The Harmonized System is an international nomenclature for the classification of goods. It allows participating countries to classify traded goods on a common basis for customs purposes. At the international level, the Harmonized System (***) for the classification of goods is a six-digit [***] code system.
The HS contains about *,*** item/product descriptions ...
5.2 National regulations
Standards of private swimming pools in Italy
Between the end of **** and the beginning of ****, work was completed on the revision of the technical standards related to the private swimming pool sector, which were already present in the European extra-legislative landscape; in detail, the standards that were revised and published, making ...
6 Positioning of actors
6.1 Segmentation
- Piscine Castiglione
- Vannini Acqua & Pool
- Ecoimpiantisti Piscine
- Intex
- Alce
- Piscine Solaris
- Gramaglia Piscine
List of charts presented in this market study
- Value of the Global Swimming Pool Market
- Valore mercato europeo delle piscine
- Imports of products under code '9506'
- Exports of products under code '9506'
- Imports and exports recorded under code '9506'
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