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Summary and extracts
1 Market overview
1.1 Definition and scope of the study
Today, horse riding is one of the most widespread sporting activities, not only in France but in many other countries around the world.
In France in particular, horseback riding is a highly reputed equestrian sport. It is the 3rd largest sporting federation, with 692,400 members of the Fédération Française d'Équitation (FFE) in 2022, 85% of whom will be women, making it also the 1st women's federation. In 2021, this market will employ over 17,000 people through more than 9,500 structures dedicated to horse riding. [IFCE]
Every year, new SMEs appear on the market for solutions and equipment dedicated to the practice of this sport. In the Horse Directory 2019, there are over 20,000 French and foreign companies selling their products and services in France. We are thus witnessing a diversification of the offer and market players, gradually diluting the concentration of the big historical players. [IFCE]
This study focuses on two segments associated with horse riding:
- The riding schools market
- The equestrian equipment market
1.2 Global market
The equine industry encompasses horses, ponies and donkeys. It can be described in terms of four segments whose production, transformation, development, trade and utilization processes are diverse but not independent: racing, sport-leisure, work and meat . It therefore encompasses numerous sectors, such as riding schools and equestrian equipment.
The global market for ...
1.3 French riding market
Thanks to information provided by the Institut Français du Cheval et de l'Equitation (***), it is possible to analyze changes in the size of the equestrian center market in France. It can be seen that the evolution of this market has been very irregular between **** and ****, with an initial trend towards ...
1.4 Covid's impact on the equestrian market
The many restrictions put in place by the government to combat the Covid-** pandemic have had a very negative impact on the equine industry. Indeed, due to the confinements and closures of equestrian centers, all sectors of the equine industry saw a drop in sales in ****. This decline was particularly significant ...
2 Demand analysis
2.1 Growth in the number of horse riders
In order to practice horse riding in an equestrian center, you need to be a member of the Fédération Française d'Equitation (***). The evolution of the number of FFE members is therefore an important determinant in analyzing demand for riding schools.
The graph below shows that this number has ...
2.2 Rider profile
We saw in section *.* the importance of FFE licensees in analyzing the horse-riding market. It is therefore interesting to analyze the profile of these licensees in order to better understand the determinants of demand in the horse-riding sector.
First of all, the graph below shows the distribution of the different licenses ...
2.3 Geographical breakdown of demand
With the same aim of better understanding the determinants of market demand for horse riding in France, it is interesting to analyze the geographical distribution of FFE licensees. Île-de-France predominates, with **,*** members, followed byAuvergne-Rhône-Alpes with **,***, Nouvelle-Aquitaine with **, *** and Hauts de France with **,***.
Geographical distribution of license holders
Source: ****
3 Market structure
3.1 Growth in the number of riding schools
The graph below shows the trend in the number of riding stables between **** and ****. This number has remained relatively stable, with a CAGR of *.**% over this period, rising from *,*** establishments in **** to *,*** registered centers in ****.
Number of riding stables France, ****-****, in number of centers Source: ****
It is also interesting to ...
3.2 Geographical distribution of riding stables
As far as the geographical distribution of riding schools in France is concerned, they tend to be concentrated in the southern regions of the country: *,*** registered in Auvergne-Rhône-Alpes, *,*** in Nouvelle-Aquitaine and *,*** in Occitanie. Île-de-France is in fourth place, with *** equestrian centers registered in ****.
Geographical Distribution of Equestrian Centers
Source: ****
3.3 Riding market players
given the variety of sectors encompassed by the equine industry and, consequently, the scope selected for this study (***), as shown in the table below:
Source: ****
It's interesting to note that teaching and pensions are the main revenues for riding schools. In fact, they account for **-**% and **-**% of these establishments' ...
4 Offer analysis
4.1 Prices for riding centers and equipment
Riding schools
Riding center prices vary according to the type of customer, the type of course and the region concerned. In fact, to get an estimate of prices in the Paris region, you'd need to add around **% to the values shown in the table below. In fact, this table shows the ...
4.2 Activities offered by riding schools
There is a wide variety of activities recognized by the FFE and offered by equestrian centers and clubs. Most riding schools and clubs offer riders the opportunity to train in one or more of these activities, and then take part in the competition associated with the discipline in question.
The main ...
4.3 Riding market supply trends
As in many other sectors, technology has also reached the equestrian market.
To illustrate the innovations present in this market, we can use the example of Hippolia, the only competitiveness cluster dedicated to the equine industry.it brings together and supports project leaders, startups, VSEs, SMEs, ETIs and major groups, as ...
5 Regulations
5.1 Riding regulations
In this section, we look at both the regulations governing equestrian establishments and those governing the professionals associated with these centers.
Regulations governing riding schools:
Equestrian establishments are subject to the rules governing Public Reception Establishments (***).
These rules are set out below and detailed in the links above:
Good repute, Emergency ...
6 Positioning the players
6.1 Segmentation
6.2 Analyse financière des entreprises du secteur
- Française d'organisation de matériel équestre (PADD)
- Club hippique de Neubourg
- Les Ecuries de Saint Syr
- Proximal
- Ekkia
- Horze
- Waldhausen
- Voltaire Groupe
- General au service du cheval
- Harcour
- Akemis
- Antarès Sellier
- Azhary
- CWD Sellier - Lim France
- Devoucoux Sellier - Lim France
- Dyon
- Equidees
- Equistro (Vetoquignol)
- Fouganza (Decathlon)
- Kramer Équitation
- La Boite à Tapis
- Tacante
- Eiffel Jumping
- Cheval Liberté - Nancy Cheval
- Samschield
- Privilège Equitation
List of charts presented in this market study
- Trends in the size of the equestrian equipment market
- Market size trends for riding schools
- Growth in the number of FFE members
- Breakdown of FFE members (practising), by gender
- Breakdown of FFE members (practising), by age
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Latest news
Antarès takes on the German market - 05/01/2024
- Antarès Sellier was founded in 2000.
- The company has 180 employees.
- Sales total 22 million euros.
- Antarès Sellier exports 65% of its products, half to the United States and Canada.
- Antarès Sellier produces 4,200 custom-made saddles a year.
- It has had its own bow maker since acquiring a company in Argentina in 2015.
- Antarès Sellier also manufactures bridles, girths and reins, and 6,500 riding helmets.
- 80% of premium saddles sold worldwide are French.
- The German equestrian market is three times larger than that of France.
- Antarès Sellier plans to expand into Switzerland and Belgium in 2024 or 2025.
- The saddler also manufactures more affordable half-measure and ready-to-wear saddles under sister brands (Altaïr, Signature, Spooner, Skylla...).
Harcour arrives in Lille - 05/05/2023
- The famous Harcour brand develops its first boutique away from horse clubs in Lille.
- Brand created in 2014
- Harcour present in Le Touquet, Deauville, La Baule, at their racecourses, horse-riding clubs and beaches
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the horse-riding market | France
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