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1 Synthèse du marché
1.1 Introduction
The riding accessories market is part of the broader equine industry, which also includes other activities such as horse breeding, training, equestrian events, veterinary services, and more.
The equestrian accessories market refers to the totality of economic activities related to the production, distribution, and sale of products and equipment used in the equestrian industry. These accessories include a wide range of products designed to enhance riding practice, ensure rider and horse comfort and safety, and improve performance. Riding accessories include saddles, harnesses, stirrups, bridles, bits, horse blankets, boots, and technical clothing for the rider, to name a few. These products can be made from a variety of materials, such as leather, nylon, rubber, and technical fabrics, and can be designed to meet the specific needs of different disciplines and levels of riding.
Globally, the equipment market will be worth more than $2 billion in 2023 and will grow at a CAGR of 4.1 percent. In general, the market is influenced by several factors, including demand and trends in the equestrian industry, technological innovation, consumer preferences, product safety regulations, and competition among companies.
The equine industry contributes between 2.3 and 3 billion euros to Italy's economy, and is expected to grow steadily in the coming years.
1.2 A growing global market
According to Fact.MR data, the global equestrian equipment market will be worth more than $* billion and is set to grow at a compound annual rate CAGR of *.* percent over the period ****-****, reaching $*.* billion in ****. The growth outlook for the period ****-**** is better than that seen in the period ...
1.3 The Italian market
The study published by Luiss Business School in collaboration with the Italian Equestrian Sports Federation revealed what is the impact of equestrian sports on the Italian economic system. Equestrian sports have an impact of *.* to * billion euros on Italian GDP. They are therefore configured as a significant economic resource for ...
1.4 A surplus trade balance
The following graph shows the evolution of imports and exports of:
Saddlery and harness articles for any animal (***), of any material. Harnesses are defined as accessories worn by horses during their use. Saddles, stirrups, the headstock, reins, bit, harnesses, martingales, and breastplates are all harnesses.
From the graph below, it is ...
2 Analyse de la demande
2.1 Demand characteristics
Ansa revealed that in ****, * percent of the working population in Italy aged **-** years old practiced horseback riding. Combining the information from the study on horseback riding in Italy by Businesscoot and Ansa, it is possible to state that individuals who practice horseback riding have certain demographic characteristics:
They belong mainly ...
3 Structure du marché
3.1 Market structure
The equestrian accessories market involves countless sectors and players. The following tables contain data on the number of firms in Italy by sector and the area in which they operate.
3.2 The manufacture of leather goods and saddlery
Looking at ISTAT data, with ateco code **.**,in which, among others, companies that manufacture accessories, leather and non-leather, for the activity equeste are reported, it is possible to observe the number of active enterprises and employees of companies on the Italian territory. The following graph shows the change in the number ...
4 Analyse de l'offre
4.1 Analysis of the offerings of some Italian companies
Source: ****
4.2 New products on the market
Among the made-in-Italy products recently put on the market are those that are displayed in the Fieracavalli event, which is set up every year. They are listed below in the table below:
Source: ****
4.4 The costs
Based on the survey conducted by Luiss Business School and the estimates provided by Fise, it is possible to observe the estimated average costs for the individual expense items shown in the table below. Before looking at the individual expense items, it should be considered that according to Fise estimates the ...
6 Positionnement des acteurs
6.1 Segmentation
Source: ****
- Prestige
- Amahorse
- Tattini
- Equiline
- Selleria Equipe
- Agromil
- Cavalleria toscana
- eQuick
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The equestrian accessories market | Italy
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