The market for soccer equipment - Germany

1.1 Scope of the study

The term soccer equipment includes all items and clothing that footballers wear during matches and training, whether at professional or amateur level. The equipment is designed to provide protection and comfort to players and allow them to move freely on the field. Important components of a soccer kit are: Soccer shoes, soccer socks, soccer shorts, soccer jerseys, shin guards, goalkeeper gloves and compression garments. In addition, you can mention all the items and tools that are used during training: Flags, cones, etc.

Globally, the CAGR for soccer equipment would be an estimated 3.8% between 2020 and 2027[MordorIntelligence, 2023]. In Germany, soccer is still the most popular sport today and the German soccer equipment market accounts for a large share of the global market . In 2020,3.15 million people aged 14 and older in Germany reported playing soccer frequently.[AWA, 2020] In addition, the German Football Association ranks as the largest association within FIFA, with more than 24,000 soccer clubs and around 7 million members. [DFB, 2021]

Soccer equipment is distributed through both physical stores and online channels. Sports stores, department stores, specialty stores, and online stores are common distribution channels for soccer equipment in Germany. In addition, club equipment and individual orders from specialized suppliers are also common.

Four brands, Nike, Adidas, Puma and Kappa, share a large part of the equipment market for professional and amateur soccer players, while some companies such as Décathlon target only private individuals with their own brands at very low prices.

The following market study looks at current trends in the industry as well as the market structure and competitive situation of the market.